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Course Schedule
Classroom Sessions:
Date Venue Fees
01 - 05 Jul 2024 London - UK $5,950
07 - 11 Oct 2024 Amsterdam - The Netherlands $5,950
02 - 06 Dec 2024 London - UK $5,950
Course Description

INTRODUCTION

This GLOMACS Mastering Corporate Communications training curse is designed to help Communications, PR and Marketing professionals to audit their current practice and measure its effectiveness in a changing marketplace. Since the Cluetrain Manifesto predicted changes in the way that markets and consumers would behave, communications/PR and marketing have converged. A host of new channels and tools have overtaken much of the mass media that we used to deal with, yet many organizations have hardly changed their approach.

This Mastering Corporate Communications training course will help practitioners to rethink the way they practice Public Relations, Corporate Communications and Marketing. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed corporate objectives. 

This Mastering Corporate Communications training course will highlight:

  • The New Rules of Marketing and Communications
  • The changing roles of communications and marketing professionals
  • The Use of Social Media to Reach Specific Target Audiences
  • How to Create Content that engages attention and makes readers return
  • The increasing use of video and audio and ways to produce low-cost content

Objectives

This Mastering Corporate Communications training course will enable participants to:

  • Develop content that showcases why you are the choice for your potential customers
  • Build your company personality to help engage with your key audiences
  • Achieve measurable results such as donations, purchases, or subscriptions
  • Measure your results including influencer mentions, product inquiries, and sales
  • Create a Communications Plan
  • Develop audience centred stakeholder maps

Training Methodology

This Mastering Corporate Communications training is an intensive, updating training course illustrated throughout with practical examples. It is highly activity-based and uses group work extensively alongside case-studies, demonstrations, lectures and videos. It focuses on strategic insight, practitioner skills, tools and techniques for the effective management of these important business functions.

Organisational Impact

Your company will benefit in the following ways:

  • Optimize your communication spend using new media approaches
  • Improved communication targeting strategies
  • Achieve greater audience engagement and response
  • Having access to richer social media and traditional content
  • Expand the network of communication champions among staff and other stakeholders

Personal Impact

The personal benefits to be derived from attending this Mastering Corporate Communications training course include the following:

  • Greater understanding of the changing media landscape
  • Improved ability to target specific audiences and assess outcomes
  • Greater understanding of how to optimise media presence
  • Improved writing skills
  • Improved skills in creating new approaches and content

WHO SHOULD ATTEND?

This Mastering Corporate Communications training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit: 

  • Corporate Communications Practitioners / Managers
  • Public Relations Officers / Managers
  • Marketing Officers & or Managers
Course Outline

DAY 1

The New Rules of Marketing and Communications

  • The Digital Revolution and Today’s Media Environment
  • The Revolution in Consumer Behavior
  • The Psychology of Persuasion
  • Public Relations, Communications and Marketing Trends
  • Key Skills for Communicators and Marketers
  • A Problem-solving Approach to Communications

DAY 2

Stakeholders, Segmentation and Personas

  • Stakeholder Analysis and Mapping
  • Segmenting Your Audiences
  • Creating Audience Personas
  • Connecting with Stakeholders – multi-channel communications
  • Personalisation
  • Communications and Customer Journeys

DAY 3

Convergence of Social and Traditional Media

  • Influencer Marketing
  • Champions and Opinion Formers
  • Thought Leadership and Blogging
  • Search Engine Marketing
  • Use Experience
  • Integrated Media Relations

DAY 4

Creating Content that Works

  • Creating a Message House
  • Storytelling and Identity
  • Corporate Identity, Tone and Style
  • Content Calendars and Evergreen Content
  • Videography and Viral Content
  • Podcasting as Marketing

DAY 5

Evaluation, Analysis, Planning and Strategy 

  • Output - Out-take and Outcomes - a systematic approach to evaluation
  • The Planning Cycle
  • Evidence-based Analysis
  • The Placemat Approach to Strategy
  • Planning and Corporate Strategy
  • SMART Objectives and KPIs
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations

Endorsed Education Provider

  • Quality Logo

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org

In Association With

PetroKnowledge

PetroKnowledge

Our collaboration with Petroknowledge aims to provide the best training services and benefits for our valued clients

Visit website

Oxford Management Centre

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

Visit website

KC Academy

KC Academy

Our collaboration with KC Academy aims to provide the best training services and benefits for our valued clients

Visit website

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