Media and Public Relations are strategic management functions that build mutually beneficial relationships between organisations and their publics. PR evaluates public attitudes and plans and delivers programmes of action to understand and accept the organisation's policies and processes. It builds trust, reduces reputational risk, and inspires the communities that matter to your business. Unlike Marketing which generally pays for its media coverage, Media Relations earns media coverage (both digital and traditional) as free editorial. This makes PR cost-effective and gives a high return on investment (ROI).
GLOMACS has proved its reputation in Media & PR teaching and consultancy over two decades of global activity with thousands of delighted customers. We span subjects from organising events to strategy and social media marketing communications. Let our multi-discipline team help with your Media and PR career needs and take your development to a new level by enrolling in an online course today.