You Are Not Steve Jobs!

You are not Steve Jobs – Only Steve Jobs is Steve Jobs.

Back in 1997, when Apple Inc. faced the terrible crisis, Steve Jobs acted very well as an authentic leader. Although Apple Inc. were at an awful situation that time. Both with less optimistic financial situation and unpopular products, Steve Jobs were still true to himself, to the company. Instead of being petrified, he encouraged his followers to develop better products in order to sail through the crisis.

Steve Jobs was very “authentic” and can be described by all three types of authentic leadership: Interpersonal, Intrapersonal, and Developmental. Interpersonal authentic leadership explains the strong connections he had with his followers. Intrapersonal authentic leadership explains his self-identity. Developmental authentic leadership explains how he changed his leadership based on his experiences of trying to build a successful company.

Steve Jobs fits authentic leadership because he was true to himself and able to use this to influence others!

You will gain more respect and loyalty by being You.

Do not be anyone but You.

Professor Elizabeth Cassels-Brown will lead a 5-Day GLOMACS training course on “Authentic Leadership” to help you lead from your own inner compass to become the type of leader you most admire.

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