Next week we look forward to welcoming new delegates to our course “Strategy and Strategic Planning”, to be held in London. The course is specially designed to enable managers and specialists from any organisation to understand this important subject and make a powerful personal contribution to planning the future of their organisation.
The purpose of strategy is to chart a course that will enable management to respond to development and change and create a different organisation for the future, bearing in mind the need to sustain profitable growth under increasingly competitive conditions in a process of continuous change and transition. An effective strategy and a strategic plan are needed to cope with the greater speed of development in markets, technology, organisation and competition that characterises the increasingly dynamic and global nature of business in the 21st century.
The three critical aspects of this subject are choice, complexity and uncertainty. Each of these has to be subjected to rigorous analysis that leads to clear decisions.
No company – even the largest multinational organisation – can do everything that it is capable of doing. Trying to do everything is a route to suboptimal performance and even potential disaster. Therefore an effective strategy has to concentrate on the difficult decision of choosing what to do and what not to do.
Decisions are increasingly complex. Events in one part of the world can have a major positive or negative impact in distant regions. That is one consequence of the high-level trend to greater integration through the global supply-demand chain. This involves dealing with multiple economic, social and market conditions and aligning our strategy, structure and action programmes that are becoming increasingly difficult to coordinate.
The unavoidable consequence of this is greater uncertainty about the future. Because it is not possible to eliminate risk, effective strategic planning must identify the right risks to take. Therefore, risk analysis and risk management have become more important in strategic decisions. The tools and techniques that we apply in this range from advanced quantitative analysis through scenario modelling to subjective probability. In addition, all this activity must include contingency planning.
Therefore choice, complexity and uncertainty are the unifying themes that constitute the focus of our course. We start by applying analytical tools and techniques to determine our competitive position and future potential. We move on to study the process of strategic decisions affect the direction in which the company will develop and how the different functions of the company align with each other under the guiding influence of the company’s vision, mission and values.
Complex systems are a distinguishing feature of contemporary business. We see the potential for deriving competitive advantage from any combination of assets, skills, activities and resources that we can harness. The emergence of collaboration has been a particularly powerful aspect of system design, and we focus on the specific challenges and opportunities that arise from the development of alliances and joint ventures.
A significant part of this course is concerned with risk analysis and risk management. We look at leading-edge techniques such as captive insurance operations and the exciting new concept of risk engineering, where we explore the potential of applying advanced operations technology to reduce strategic and operational risk.
The best strategic plan in the world is of no value unless it is implemented successfully. Our final element of the course is to design a process of taking effective planning through to achievement of results. Why is implementing strategy so difficult? This is the last and possibly the most significant element of the process, and we concentrate on this in detail.
The course includes extensive use of case studies and case examples of real situations and real decisions in which the course leader has been personally involved.
Every manager has the potential to contribute to creating tomorrow’s company out or today’s company. Whatever our individual specialism may be, we all need to understand what strategy is and why it is important.
“Strategy and Strategic Planning” is one of the most popular choices in the range of courses offered by GLOMACS-Oxford Management Centre. Over the past 10 years more than 1000 managers have attended. The course can be the first stage in a series of advanced courses in this field, such as “Strategy Building and Securing Competitive Advantage” and “Mastering Strategy”.
Dr. Daniel Park is senior facilitator and an economist specialising in international business development. He will discuss how these issues influence strategy, organisation, culture and processes and will facilitate high-level sharply focused discussion of the implications for companies attending this event.
Drawing on his experience of working with major global companies, financial institutions and government organisations in over 60 countries worldwide, he will offer guidelines on the development of approaches to business development that cope with the overarching challenge of international value migration. On this GLOMACS training, he will offer ideas and work interactively with participants in addressing three major themes. You are invited to enrol and attend at one of our international training centres.
If you wish to find out more or would like to attend the next session of this course, please do not hesitate in contacting a member of the GLOMACS team.
GLOMACS Training is one of the world’s leading training & development firm. By providing continuing professional training on various industry relevant topics, we help clients meet their training needs. Our expertise includes training topics on Management & Leadership, Strategy & Planning, Public Relations, Customer Service, Corporate Communication, Office Administration, Sales & Marketing, Human Resource Management, Learning & Development, Quality and Productivity, Project Management, Purchasing, Logistics & Supply Chain Management, Contracts Management, Finance & Budgeting, Electrical Engineering, Mechanical Engineering, Maintenance Engineering, Instrumentation & Process Control, Health, Safety & Environment, Oil & Gas Technology, Civil & Construction Engineering. Headquartered in Dubai, GLOMACS run programmes in Amsterdam, Budapest, Geneva, Istanbul, London, Liverpool, Marbella, Paris, Prague, Vienna, Boston, California, Houston, Miami, New York, Toronto, Abu Dhabi, Doha, Dubai, Jeddah, Kuwait, Muscat, Hong Kong, Jakarta, Kuala Lumpur, Singapore.