Workshop on
Building, Managing and Sustaining a
World Class Reputation

INTRODUCTION

‘Reputation is an “accumulated” asset – it is hard to build, and easily lost’.

This GLOMACS interactive workshop on Building, Managing and Sustaining a World Class Reputation takes a deep dive into any company’s number 1 asset - its reputation. Reputation is an exciting but challenging concept for managers to consider. Yet there are virtually no professional courses that focus on it. This workshop is about reputation management, how to understand reputation, and track and sustain its development.

Globally, high performing organizations will in the future pay unprecedented attention to reputation and its management. Reputation management requires MUCH more than a focus on PR, brand, marketing, public affairs and the like. This unique, specialized GLOMACS Workshop on Building, Managing and Sustaining a World Class Reputation presents participants with a first-hand opportunity to gain robust, in-depth skills and insights specific to reputation and its management through integrated, organisation wide approaches- both internally and externally. This GLOMACS workshop fills a significant void when it comes to professional training and development workshops elsewhere.

It will answer elusive questions including:

• What does reputation management look like?
• How is a good reputation forged?
• How can it be protected and sustained?
• How do we communicate a good reputation to our stakeholders?
• What are the components and strategies for reputation measurement and management?
• What are best practice examples of reputation management?

WHO SHOULD ATTEND?

A Highly-beneficial GLOMACS workshop for many sectors including:

• Government and Public Service
• Education Sector
• Energy Sector
• Legal Firms
• Hospitality
• Logistics
• Oil & Gas