Digital Transformation of
Public Affairs and Government Relations

INTRODUCTION

This GLOMACS Digital Transformation of Public Affairs and Government Relations training course will show participants how to develop and implement digital public affairs strategies that achieve efficiency and effectiveness, thereby increasing value to the organization. It will arm them with the necessary skills, tools, and capabilities to digitally reshape their government and public affairs functions and teams. As AI and data science proliferate, hence their applications for public policy and government affairs should be evaluated and prudently implemented, with the expectation that these innovations will lead to more efficient and effective policy and decision making.

Touching on all aspects and use cases of Public and Government Affairs - from stakeholder mapping to government engagement, the training course will provide you with practical digital transformation frameworks and step plans to digitalize operations and strategies. It will help Public Affairs and government relations leaders understand how to manage digital transformation programmes through a combination of lectures, discussions, and hands-on exercises. The training course will also cover the latest trends and best practices in the field and provide participants with the tools and knowledge they need to effectively navigate and succeed in the digital landscape of policy and public affairs.

This Digital Transformation of Public Affairs and Government Relations training course will highlight:

• How to manage digital transformation projects in public affairs
• Digital skills for public affairs
• Implementing frameworks and step plans
• Digital technologies for public affairs - machine learning, blockchain, data clouds
• Information architecture and data analytics for public affairs

Objectives

At the end of this Digital Transformation of Public Affairs and Government Relations training course, you will learn to:

• Identify how digitalisation of public affairs can increase its value to the wider organization
• Identify, describe the Public Affairs use cases for digitalisation
• Distinguish between the different technical, software and engineering roles, in order to manage and implement digitalisation programmes
• How to make better use of data, analytics and visualization for Government Relations
• Benchmark your transformation against other industrial players and measure the success indicators of your improved performance

Training Methodology

This GLOMACS Digital Transformation of Public Affairs and Government Relations training course uses a range of digital leadership and business models, methods, lectures, discussions and tools along with hands-on exercises, situational simulations, individual feedback and case studies.

Organisational Impact

The Organization will benefit as the following;

• Developing a greater capability to achieve digital leadership
• Articulate meaningful research questions to guide their digital engagement goals 
• Enhance the management and strategy of a business through best practice digital technologies
• Contributing to innovation and improving efficiency and effectiveness of operational processes
• Contributing to innovation and decision-making which impacts revenue growth
• Helping it to build information capabilities that significantly increase value from government and regulatory intervention

Personal Impact

The delegates will benefit as the following;

• Gaining digital capabilities and skills for leading digital transformation projects
• Guiding teams in weathering the disruptive innovation in workplaces
• Build strong professional relationships based on ethical principles with key audiences 
• Formulating digital strategies to increase the success of Government Relations
• Proficiently utilize digital platforms to communicate, connect and build community
• Receiving knowledge about the state of play and best practices around digital technologies, tools, trends, and frameworks

WHO SHOULD ATTEND?

This training course is designed for those who might be new to this discipline, and will serve as useful building blocks for those already active in this area.

The success of Digital Transformation of Public Affairs in any organization will involve people from a number of disciplines, this training course is equally relevant to those involved in the wider application of Public Affairs as well as those Senior figures and Executives who need to engage with Government, Legislators and Politicians for work.

This Digital Transformation of Public Affairs and Government Relations training course is recommended for managers tasked with overseeing Strategic Government and Public Affairs:

• Leaders and Managers of Public Affairs and Government Relationship teams
• Ministerial & Ministerial Committee Levels
• Executive Management and Directors
• Government Relations Officers
• Public Affairs Officers / Professionals
• Public Relations Officers / Professionals
• Policy Makers / Officers / Analysts / Professionals