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Course Schedule

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Course Description


The Oil & Gas industry has been hit by a ‘Perfect Storm’ of, Environmental activism about the effects of fossil fuels on the environment, a growing backlash about plastic pollution (and therefore, plastic use) and now, a Global pandemic which curtailed almost all travel on a world-wide stage and caused a huge drop in the price of oil and gas, where, in some instances, oil suppliers were actually paying wholesalers to take product off their hands.

Extraordinary times require extraordinary responses.  The future of the industry is at stake.


The Conference will feature presentations from industry leaders who are facing these challenges right now and responding effectively.  We will hear from leaders in O&G Marketing, Key Customers (e.g. Travel companies, airlines), Lobbyists trying to change the political agenda and lawmakers on how the world will have to change.

All presentations will be practical and pragmatic and will feature real solutions to (very) real problems.

Course Outline

  • Marketing Oil & Gas at a time of Global shutdown
    • How the industry can respond to the triple threat of Environmentalism, pandemic and Global Depression
  • Linking supply issues to demand
  • The Customer’s viewpoint
    • How can the travel industry recover?
    • Practical steps to get the world travelling again
  • The New Agenda
    • How the Oil & Gas Industry can fight back and recover?
  • Horizon Scanning – the likely legal and political landscape for the rest of the decade
  • WORKSHOP/Breakout session
    • Practical steps to:
      • Respond to the current crisis
      • Respond in the longer-term
    • Wrap up and finish
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