This GLOMACS Event Management Specialist training will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the training seminar progresses relevant to their own backgrounds and company requirements.

This GLOMACS training seminar will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five days.

• Greater value for money from events
• More focused events as part of their PR or Marketing strategy which will build and maintain their reputation
• More memorable events aimed at the right people
• An in-house resource capable of either organising events directly
• Staff better informed to provide project oversight of event management suppliers
• Staff capable of ensuring tight budgetary and scheduling control over events

DAY 1

The Role of Events in a Public Relations or Marketing Strategy

• An Overview of Public Relations and How Events fit in
• The PR Transfer Process and the Six Point PR Plan
• Assessing your needs
• Choosing the Event to fit the Objective and Audience
• A Review of the Different Types of Event available
• Writing a Successful Event Proposal

DAY 2

Event Planning, the Theory and Practice

• Scheduling - the long term plan
• Event Running Order - timing of an event
• Budget - staff, time, materials money
• Choosing the Best Venue for your purpose
• Accommodation
• Layout for Different Events - Seating, etc.

DAY 3

Stage Management, Dining and Entertainment, Health and Safety

• “Stage Management” of the Event
• Ensuring the Event is On-Message and On-Brand
• Welcome Desk - Set Up and Management
• Sets, Staging and Corporate Identity
• Catering, Entertainment and Music at your Event
• Staying Safe - Risk Assessment and Events

DAY 4

Managing the Media at Your Events

• Generating News through an Event
• Inviting the Media - invitations and press releases
• The Press Office, Press Pack and Gifts
• Conducting Interviews and Briefing Interviewees
• Creating a Lasting Record - Filming and Photography
• Involving your In-house Media

DAY 5

Invitations, VIPs and Bringing it all Together

• Invitation Process for Different and Protocols
• Working with VIPs
• Meet and Greet
• Hosting and Farewell
• Follow-up
• Building an Event Management Team

Assessment

Following attendance at the training seminar, you are required to develop a plan for an event (real or theoretical) demonstrating what you have covered on the training course. 

• In particular, the plan should include a full rationale for the event, a long-term planning schedule, a detailed programme or running order and outline what factors you have taken into consideration as regards key aspects of your event such as venue choice, catering and media involvement, etc.