Marketing and Branding in a Post-Pandemic World

Introduction

The COVID-19 pandemic has changed everything.  The commercial world we will all return to when this is all over, (and it will not be ‘over until a proven vaccine has had worldwide adoption), will most likely be a very different one to the one we left, back in March.

Many industries and organisations were only just getting to grips with the transformative power of the internet, of price-comparison, peer-review and ‘auto-switch’ websites and then along comes a Pandemic, a Global shut-down and who knows what to follow.  The customers that re-emerge from this crisis will be fewer and probably much more risk averse than before.  They will be looking for brands they trust, developing Brand propositions and partnerships based on trust will be critical going forwards.

 That is the purpose of this GLOMACS online training course.

Objectives

The objectives of this online training course are:

• Review the Strategic and Branding Options facing organisations, post-pandemic
• Understand the customer’s likely mindset and psychology to determine true value
• Understand the power of branding to engender trust in customers
• Discover how to create compelling, meaningful Value Propositions, based on solid research and data
• Develop a sales process that is collaborative, and which positions you as a Trusted Advisor, not a ‘salesperson’
• Earn techniques to uncover, describe and communicate true, compelling value that will earn business and enduring customer loyalty

Training Methodology

This online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted Online via an Advanced Virtual Learning Platform in the comfort of any location of your choice.