Search for a Glomacs Course by Keywords
Date | Venue | Fees | |
---|---|---|---|
25 - 29 Dec 2023 | Dubai - UAE | $5,950 | |
29 Jul - 02 Aug 2024 | Dubai - UAE | $5,950 | |
23 - 27 Dec 2024 | Dubai - UAE | $5,950 |
Marketing is the business function that identifies customer needs, comes up with products and services to satisfy these needs, determines which stakeholders the organisation should focus on, and designs programmes to turn stakeholders into loyal advocates.
Global marketplace forces create an intense competitive environment for land and seaport operators around the world. Those that thrive use strategic marketing to focus on differentiation and a stakeholder-centred response to business mistakes.
This GLOMACS Port Marketing and Business Development training course focuses on:
By the end of this Port Marketing and Business Development training course participants will be able to:
This training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centred principles.
Participants will have opportunities to put into practice the skills they develop and enhance during the course. We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions.
We will spend time working one-on-one and in small groups to resolve the challenges participants face. They will leave with new ideas and skills they can implement immediately they step back into their teams.
Participants are encouraged to reflect on and discuss their own professional issues and experiences. Overall, 60% of training will be experiential and 40% will be theoretical. Participants will receive a workshop manual with an introduction to the programme, slides, overview, background information, exercises, and plenty of space for their own notes.
Here are just some of the many valuable benefits to your organisation:
After attending this Port Marketing and Business Development training course, you will be able to:
This GLOMACS Port Marketing and Business Development training course is for those who wish to understand strategic marketing decision making, including:
GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org
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