Schedules Introduction Objectives Training Methodology Organisational Impact Personal Impact Who Should Attend? Outline

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Course Schedule

Classroom Sessions:

Date	Venue	Fees
07 - 11 Jul 2025	Dubai - UAE	$5,950
03 - 07 Nov 2025	London - UK	$5,950

Course Description

INTRODUCTION

This training course provides a deep dive into how artificial intelligence reshapes digital marketing strategies across industries. As consumer behaviors become more complex, AI emerges as a powerful ally - analyzing massive datasets, anticipating trends, and automating tactical processes to elevate overall marketing performance. Participants will discover how integrating AI can help them reach the right audience at the right time with precision.

By offering real-world applications and implementation frameworks, this training course reveals how organizations can leverage AI to build more effective and data-driven marketing initiatives. From segmentation to predictive analytics, you will learn practical methods to future-proof your marketing strategy and deliver measurable results. Join us to embrace the limitless potential of AI and revolutionize your approach to digital marketing.

This GLOMACS AI in Digital Marketing training course will highlight:

The evolution of AI-driven marketing strategies
Best-in-class AI tools for data analytics and automation
Predictive models that enhance marketing ROI
Techniques for intelligent customer engagement
Innovation and trends shaping tomorrow’s marketing landscape

Objectives

At the end of this training course, you will learn to:

Identify the key AI tools revolutionizing digital marketing
Implement data-driven targeting and segmentation strategies
Optimize campaigns with predictive analytics and automation
Evaluate innovative AI-driven techniques for competitive advantage
Design effective, future-proof digital marketing initiatives

Training Methodology

This training course blends expert lectures, real-world AI case studies, and interactive workshops. Using hands-on experimentation with AI platforms, participants will gain the confidence to strategize and deploy AI-centric marketing solutions effectively.

Organisational Impact

Organizations investing in this training course will gain:

Accelerated marketing processes through automation and AI tools
Improved campaign performance driven by predictive analytics
Strengthened market positioning with strategic, data-led decisions
Reduced operational costs via smarter resource allocation
Greater customer engagement and satisfaction through personalization
Enhanced readiness for the next wave of marketing innovation

Personal Impact

Participants who complete this training course will:

Strengthen their strategic marketing acumen with AI insights
Expand their professional portfolio and skillset for career growth
Develop a clear roadmap for implementing AI in day-to-day tasks
Refine data interpretation and decision-making capabilities
Cultivate leadership qualities in cutting-edge marketing approaches
Position themselves as forward-thinking marketing innovators

WHO SHOULD ATTEND?

This GLOMACS AI in Digital Marketing training course is suitable for a wide range of marketing professionals and business strategists. It will greatly benefit:

Marketing Directors and Managers
Digital Marketing Specialists and Content Strategists
Data Analysts looking to apply AI in marketing contexts
Product Managers seeking market-driven insights
Anyone aiming to innovate and refine their digital marketing strategies

Course Outline

DAY 1

AI Foundations and Marketing Synergy

Introduction to AI concepts in the marketing landscape
Understanding AI’s role in streamlining digital marketing processes
Exploring machine learning vs. deep learning in campaign optimization
Data acquisition and management fundamentals
Distinguishing between narrow and general AI applications
Tracing the evolution of AI-driven marketing practices
Examining major players and tools in the AI marketing space
Forecasting AI’s impact on competitive marketing environments

DAY 2

Data-Driven Targeting and Customer Insights

Collecting and organizing data for AI analysis
Applying natural language processing (NLP) to understand consumer sentiment
Leveraging predictive analytics for audience segmentation
Designing AI-powered customer journey mapping
Discovering patterns and trends through data visualization
Implementing dynamic customer profiling for real-time targeting
Integrating social listening tools to refine campaigns
Evaluating data integrity and quality for reliable insights

DAY 3

Automation and Optimization in AI Marketing

Using AI to automate repetitive marketing tasks
Enabling smart ad placement through programmatic advertising
Setting up advanced lead scoring and nurturing workflows
Implementing recommendation engines for product/service upselling
Capitalizing on chatbots and virtual assistants for support
Benchmarking performance with AI-driven analytics
Discovering AI solutions for content scheduling and curation
Mitigating risks and challenges of marketing automation

DAY 4

Innovation, Ethics, and Compliance in AI Marketing

Staying ahead with cutting-edge AI marketing innovations
Incorporating AR/VR elements in marketing campaigns
Understanding ethical considerations and bias in AI models
Respecting data privacy laws and regulatory frameworks
Balancing AI-driven automation with human oversight
Managing brand reputation in an AI-enabled world
Fostering responsible usage of AI within teams
Brainstorming solutions to emerging ethical challenges

DAY 5

Roadmap for Sustainable AI Marketing Success

Crafting a cohesive AI integration strategy
Prioritizing budget and resource allocation for AI initiatives
Building internal capabilities and cross-functional collaboration
Designing long-term measurement and optimization frameworks
Assessing the ROI of AI-driven marketing tactics
Documenting lessons learned and best practices
Strategizing the next phase of AI-driven transformation
Summarizing key takeaways and post-training implementation steps

Certificates

On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance

Providers and Associations

Endorsed Education Provider

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org

In Association With

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

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KC Academy

Our collaboration with KC Academy aims to provide the best training services and benefits for our valued clients

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Can I get a discount for group bookings?

Yes, GLOMACS offers special discounts for group bookings. If you’re planning to enroll multiple participants from your organization, please reach out to our team to discuss the available discount packages.

How are GLOMACS courses structured?

Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions, hands-on activities, and interactive Q&A sessions to maximize learning outcomes.

Will I receive a certificate upon completing a GLOMACS course?

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

Does GLOMACS offer customized training for organizations?

Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.

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Who are the trainers at GLOMACS?

Our trainers are industry experts with years of practical experience in their respective fields. They bring real-world knowledge and insights into the classroom, ensuring that our participants receive top-tier, applicable skills and expertise.

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GLOMACS offers both online and in-person training options. You can choose from interactive virtual sessions or attend one of our globally located in-person training courses. The flexibility ensures that learning fits your schedule and preferences.

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What are the key benefits of attending a GLOMACS course?

Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability, industry-recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.

Why should I choose GLOMACS?

GLOMACS is a globally recognized leader in professional training and development, with a reputation for delivering high-quality, results-driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online and in-person), and accredited certifications that add real value to your career.

An Interactive 5-Day Training Course

AI in Digital Marketing

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