Classroom Sessions:
INTRODUCTION
This training course explores how Artificial Intelligence (AI) can transform customer experiences into highly personalized, engaging, and efficient interactions. Participants will gain in-depth knowledge of AI tools and techniques that drive tailored customer engagement, increase satisfaction, and enhance loyalty.
By attending this training course, professionals will learn to harness the power of data-driven insights to deliver exceptional customer experiences.
This GLOMACS AI for Personalized Customer Experience training course will highlight:
- AI tools for customer journey personalization
- Real-time data analytics for customer insights
- Developing AI-driven customer engagement strategies
- Ethical considerations in AI for customer experience
- Practical applications and success stories
Objectives
At the end of this training course, you will learn to:
- Understand AI technologies for customer engagement
- Analyze customer data using AI-driven tools
- Design AI-based personalized customer experiences
- Develop strategies for ethical AI deployment
- Evaluate AI's impact on customer satisfaction metrics
Training Methodology
This training course combines interactive lectures, real-world case studies, hands-on exercises, and group discussions to ensure participants can immediately apply their learning in the workplace. The sessions emphasize practical applications and participant engagement.
Organisational Impact
Organizations sending employees on this training course can expect the following benefits:
- Enhanced customer engagement and loyalty
- Improved ROI through targeted personalization
- Advanced data-driven decision-making
- Ethical deployment of AI in customer strategies
- Increased team proficiency in AI technologies
- Competitive advantage in customer experience management
Personal Impact
Participants of this training course will gain the following skills and knowledge:
- Confidence in using AI tools for customer insights
- Expertise in designing personalized customer journeys
- Enhanced problem-solving skills with AI applications
- Knowledge of ethical considerations in AI usage
- Career growth through advanced technical skills
- Improved ability to lead AI-driven initiatives
WHO SHOULD ATTEND?
This GLOMACS AI for Personalized Customer Experience training course is suitable for a wide range of professionals, particularly those looking to leverage AI for customer experience innovation.
- Customer experience managers and specialists
- Marketing and sales professionals
- IT and data analysts
- Business development leaders
- Anyone involved in customer service transformation
DAY 1
Foundations of AI in Customer Experience
- Introduction to AI and Customer Experience
- Overview of AI technologies (Machine Learning, NLP, etc.)
- Understanding customer behavior through AI
- Exploring AI trends in personalization
- Case studies of successful AI implementations
DAY 2
Unlocking Insights with AI-Driven Data Analytics
- Data Analytics for Customer Insights
- Collecting and processing customer data
- AI tools for real-time customer behavior analysis
- Developing predictive models for customer needs
- Practical exercise: Designing customer personas using AI
DAY 3
Crafting Tailored Journeys with AI
- Designing AI-Powered Customer Journeys
- Mapping customer touchpoints
- Integrating AI into customer journey stages
- Personalization strategies with AI
- Workshop: Creating AI-driven engagement plans
DAY 4
Navigating Ethics in AI-Powered Customer Strategies
- Ethical AI in Customer Experience
- Addressing biases in AI algorithms
- Data privacy and compliance considerations
- Balancing personalization and customer consent
- Roundtable discussion: Ethical dilemmas in AI
DAY 5
Driving Success with AI Implementation and Measurement
- Implementing and Measuring AI Strategies
- Building an AI implementation roadmap
- Defining KPIs for AI-powered experiences
- Measuring ROI and customer satisfaction
- Capstone project: Presenting AI-driven CX strategies
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Endorsed Education Provider
GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org

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