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Course Schedule
Classroom Sessions:
DateVenueFees
26 - 30 May 2025 Dubai - UAE $5,950
10 - 14 Nov 2025 London - UK $5,950
08 - 12 Jun 2026 Dubai - UAE $5,950
09 - 13 Nov 2026 London - UK $5,950
Course Description

INTRODUCTION

This Marketing Communication training course will change the way you think about and approach your work. As advertising and traditional marketing promotion have become less active, the focus has moved to combine the many channels used by your customers and prospective customers to engage, influence, and persuade target audiences. It combines elements of public relations and marketing, which are directed at selling your products or services, winning customers, and promoting loyalty. It helps you make the best use of social media and other new channels.

This GLOMACS training course will highlight:

  • Cover the relationship between marketing communications, marketing, and PR
  • A toolkit of skills that will boost your campaigns
  • The skills to become competent researchers using data to inform practice
  • An understanding of global digital communications
  • The knowledge and techniques to develop your brand and reputation

Objectives

At the end of this training course, delegates will have an understanding of marketing communications as part of their PR or Marketing strategy, specifically:

  • Understand the relationship between behavioural economics and persuasion
  • Use creative problem solving techniques for better communications solutions
  • Be able to generate content and stories across a range of media
  • Create strategies and tactics that use corporate social responsibility and cause related marketing to build brand trust
  • Be able to determine and develop the ideal communications mix for your audiences

Training Methodology

This Marketing Communication training course is activity and discussion-based. Formal presentations will be balanced by a range of case studies, practice problems, and group discussions. Sharing the experience of the participants is an important feature, and delegates will have the opportunity to discuss their projects or challenges in an environment focusing on solving those problems. Real examples presented on video are a substantial part of the course.

Organisational Impact

  • Greater value for money from communications campaigns
  • PR or Marketing content which will build reputation and brand
  • More data-driven and effective communication
  • An in house resource capable of organising world-class communication
  • Staff better able to generate significant ROI from social communications
  • Get better value from your marketing and PR spend

Personal Impact

  • Know how the communications process works with insight from current psychological thinking
  • Positively influence your organisation’s PR and marketing systems
  • Ability to use a wide range of communications tools
  • Understanding of the principles of integrated communicatons
  • Use above, below, through and on the line effectively
  • Ability to use analytics and evaluation to demonstrate the value of your work

WHO SHOULD ATTEND?

This Marketing Communication training course is designed for Marketers and PR professionals who wish to understand marketing communication and its benefits.

This GLOMACS training course is a suitably wide range of professionals but will significantly benefit:

  • Marketing Directors
  • PR and Marketing Professionals
  • Marketing Managers and Team Leaders
  • Communication, PR and Corporate Affairs Directors
  • Communication, PR and Corporate Affairs Managers and Team Leaders
  • Executives who want to understand the power of marketing communications
Course Outline

DAY 1

Marketing Communication – Its Value and Practice

  • Marketing Communication – A Brief History
  • World Class Examples
  • A Marketing Communications Audit of Your Comms
  • The Marketing Communication Process
  • Matching the Medium and the Message
  • Researching Your Stakeholders and their Needs / Wants

DAY 2

Marketing Communications and Your Brand

  • The Power of the Brand
  • Building Brand Loyalty
  • Brand Management and Communications
  • Measuring Your Brand, Culture and Brand Equity
  • Developing a Content Strategy
  • The Communication Plan

DAY 3

The Marketing Communication Toolbox

  • Problem Solving and Lateral Thinking
  • Relationship Marketing
  • Creative Direction and Writing
  • Integrating Messages – The Message House
  • The Psychology of Persuasion and Influence
  • Researching and Measuring Consumer Behaviour

DAY 4

New Media and the Communications Mix

  • The Rise of Social Media and Its Value in Business
  • Choosing Channels
  • Communities, Communication, Trust and Loyalty
  • Creating Customer Profiles and Identifying Audience Desires and Needs
  • The Integrated Marketing Communications Campaign
  • Campaign Planning, Delivery and Evaluation

DAY 5

Bringing It All Together 

  • Creating a Successful Strategy
  • The Importance of Strategic Alignment and Clear Roles and Responsibilities
  • Customer Journey Focused Communication
  • Optimise Marketing Budgets across Markets, Brands and Channels
  • Aligning Budgets against Business Objectives and the Market Opportunity
  • KPIs, Measurement and Evaluation
  • Summary and Conclusion
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations

Endorsed Education Provider

  • Quality Logo
  • Quality Logo

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org

In Association With

PetroKnowledge

PetroKnowledge

Our collaboration with Petroknowledge aims to provide the best training services and benefits for our valued clients

Visit website

Oxford Management Centre

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

Visit website

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Frequently Asked Question:

How can I find out more information about a specific course?

For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.

Can I get a discount for group bookings?

Yes, GLOMACS offers special discounts for group bookings. If you’re planning to enroll multiple participants from your organization, please reach out to our team to discuss the available discount packages.

How are GLOMACS courses structured?

Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions, hands-on activities, and interactive Q&A sessions to maximize learning outcomes.

Will I receive a certificate upon completing a GLOMACS course?

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

Does GLOMACS offer customized training for organizations?

Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.

How can I register for a GLOMACS course?

You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.

Who are the trainers at GLOMACS?

Our trainers are industry experts with years of practical experience in their respective fields. They bring real-world knowledge and insights into the classroom, ensuring that our participants receive top-tier, applicable skills and expertise.

Are GLOMACS training courses available online or in person?

GLOMACS offers both online and in-person training options. You can choose from interactive virtual sessions or attend one of our globally located in-person training courses. The flexibility ensures that learning fits your schedule and preferences.

What types of training courses does GLOMACS offer?

GLOMACS offers a wide range of professional development training courses across various industries, including Leadership & Management, Finance & Accounting, Human Resources, Engineering, Oil & Gas, Operations and Logistics, Engineering and Technical and more. Our training courses are designed to enhance career growth and organizational effectiveness.

What are the key benefits of attending a GLOMACS course?

Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability, industry-recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.

Why should I choose GLOMACS?

GLOMACS is a globally recognized leader in professional training and development, with a reputation for delivering high-quality, results-driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online and in-person), and accredited certifications that add real value to your career.

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