Port Management Masterclass

Introduction

This Port Management Masterclass is designed to provide participants with a detailed and up-to-date overview of port management theory and practice. It covers the sector overview, the issues and challenges related to port operations, key participants, sector trends, management response to challenges, shipment preparation and penalty, and the international commercial terms of sea freight and air freight.

Further, this Port Management Masterclass will also discuss the essential skills of shippers and receivers covering reading text, document use, writing, numeracy, oral communication, thinking skills, problem solving, decision-making and critical thinking, and the job task planning and organising including significant use of memory, finding information, working with others, computer use and continuous learning.

This GLOMACS Port Management Masterclass will highlight:

• Introduction to Infrastructures and various operational formats
• Port and terminal operations: issues and challenges, demand & pricing
• Supply chain issues and Marketing within the sector
• Manager’s response to the changes
• How competition and economic factors affect price and demand
• Where profits are made and how profits can be driven higher
• Devising and implementing a successful sector-specific strategic plan
• Role and Value of branding
• Crisis Management and Internal Communications

Objectives

At the end of this Port Management Masterclass, you will learn the following:

• How terminals to maximise revenue and profit?
• Overview the security and protection of the port and terminal
• Analyse business strategy, marketing, business development & sales, pricing, and customer service
• Understand economic factors governing port and terminal operations
• Realize how economic factors can help to determine managerial and operational parameters
• List the economic drivers affecting the international logistics market
• Acquire knowledge of the sector-specific leadership and discuss management issues
• Learn legislative structures governing terminal and port operations – How these can dictate operational processes & procedures?
• Understand the contractual issues relating to shipping lines, cargo owners
• Gain a competitive edge in this fast-evolving marketplace

Training Methodology

Delegates will be involved in a highly interactive learning environment, learning how to identify the tips and tricks that sector professionals use to maximise leverage, credibility, and competitive advantage in this highly complex marketplace.

Training course methodology will include handouts, flipcharts, questions, and participation from participants, as well as the course tutor posing a series of scenarios and both real-world & theoretical examples.

Organisational Impact

Delegates will gain the following from attendance:

• Strengthen understanding on how to devise a sector-specific strategic plan
• Increase ability to implement their strategy to ensure success
• Greater insight into the supply chain, marketing, and economic workings of the port and terminal operational sector
• Be knowledgeable on how to explain and justify managerial decisions and strategy
• Heighten understanding on the strategic template that can be used to guarantee a competitive-edge

Personal Impact

Participants will gain on the following:

• Enhance knowledge of management theory and practice, with direct relevance to the sector
• An appreciation of macro and micro-economic issues affecting the port and terminal sector
• How terminals have become a vital element of the commodity and goods supply chain
• How terminals are integral to the effective operation of ports
• How to integrate strategic knowledge and operations with other forms of management practice within the sector?
• The value of visionary management
• How to deal with a crisis in the port and terminal?