The New Venture
Development Process

This GLOMACS training seminar focuses on addressing the essential “8 Facets of New Ventures” in a hands-on, experiential process-flow that results in producing an original, professional, venture capital standard business plan that fully integrates the:

• Product-Service Concept
• Market
• Competition
• Business Model
• Sales Strategy
• Operations Plan
• Management Team
• Financial Plan

This training course is applicable for both traditional entrepreneurs pursuing an innovative start-up venture, as well as planning teams within a corporation tasked with launching a new product-service initiative. Delegates will also develop a professional industry-standard slide-deck that parallels the business plan and is ready for making formal presentations to capital providers-investors, as well as corporate senior leadership / boards.

This training seminar will highlight:

• Creating a product-service feasibility for either the lowest cost or most differentiated position
• Researching the size (breadth and depth) and valuing a target market for a product-service
• Developing a detailed competitive matrix across multiple product-service features and pricing
• Building a product-service specific Business Model
• Structuring a specific sales strategy for getting the product-service into the target market
• Managing all resources, timelines, and key benchmarks in the new venture launch process
• Building comprehensive financial models of cash flows, sources-and-uses of funds, investors’ capitalization sheet, projected sales and profit growth, and firm valuation
• Producing a high-quality, professional Business Plan and accompanying slide-deck

At the end of this training seminar, you will learn to:

• Write a professional Business Plan
• Put an initial valuation on a new enterprise (traditional start-up or corporate venture)
• Perform a detailed market/industry analysis
• Perform a feasibility analysis for a proposed product-service innovation
• Analyze a competitive matrix across multiple dimensions of product-service features and price
• Present a new venture idea and critique other proposed new ventures
• Design a detailed Business Model for a new product-service concept
• Make a professional 8-point new venture presentation with accompanying slides

This training seminar will use an inductive-rational approach for examining the entire breadth and depth of the new venture development process and entrepreneurial mindset for creativity, innovation, and risk assessment.  The main focus is “hands-on” doing all the original research, analysis, review, and assessment while methodically building-developing a comprehensive business plan that includes all the key facets and decision making for a successful new venture launch or corporate initiative.

Attendees will have immediate Return-On-Investment (ROI) for developing value-added to their own ideas / innovations for a proposed new product-service venture or corporate initiative. These skills, models, research-analysis, feasibility, assessment, and presentation/critique competencies will translate seamlessly to their current workplace, colleagues, and teams. The Return-On-Investment (ROI) is that attendees will be ready to demonstrate these tangible skills and competencies:

• Review, interpret, and critique any type / form of proposed product-service innovation
• Design and execute an original business plan
• Perform detailed pro-forma analysis of markets, competition, business model specs, and financial expectations for a start-up business or corporate initiative
• Organize and manage multiple levels of tasks, projects, deadlines, and planning schedules to bring a proposed new product-service innovation from conceptual pre-launch ideation to fully functioning, up-and-running business entity

Attendees will further their own professional development by: 

• Understanding key terminology and concepts inherent in all forms of new venture development
• Gaining an entrepreneurial mindset and perspective on creativity, innovation, and risk
• Enhancing their presentation and critique capabilities in evaluating new venture ideas
• Being able to “see” the big picture and all the parts / facets of the new venture launch process
• Learning proactive forward-thinking approaches to bringing innovation to a market
• Being able to seamlessly integrate technology, personnel, and financial resources

This GLOMACS training course is suitable to a wide range of professionals but will greatly benefit: 

• Individual entrepreneurs who already have an existing company and want to gain broader and deeper understanding of the new venture development process
• Individual entrepreneurs who would like to plan / prepare to launch their own new venture
• Corporate product-service development professionals who want to bring a greater degree of entrepreneurial perspective to designing and launching new product-service initiatives
• Individual investors who want to expand their understanding of the key facets that determine “best” new venture opportunities and funding types (debt vs. equity)
• Research & Development / Product Development Teams looking to infuse an entrepreneurial creative-innovative mindset to their ideation, feasibility, and assessment processes
• Business Development Directors looking to proactively be the drivers and initiators of new product-service opportunities within the corporation
• Financial professionals who want to expand their assessment metrics for valuing new ventures

DAY 1

Overview of The Entrepreneurial Mindset and Skills-Process Flow 

• Formal Ideation and Creativity Sessions that Yield Tangible Results
• Problem-solving in Existing Product-service Markets
• Feasibility Analysis and Risk Mitigation Techniques
• Target-Market Assessment and Valuation Forecasts
• Stages of Product-service Development and Market Adoption
• Detailed Competitive Analysis and Spotting Opportunity
  

DAY 2

Understanding Various Business Models

• Pricing Variations and Determining the Demand Curve for the Proposed Innovation
• Delineating Direct Variable Costs of Labor, Materials, Supplies
• Enumerating Fixed Overhead Costs Irrespective of Demand and Sales
• Sensitivity Analysis and “what if?” Scenario Simulations of Pricing, Costs, Demand, Profit
• Formulating a Detailed Sales Strategy with Multiple Market-penetration Tactics
• Linking the Sales Strategy Directly to the Competitive Matrix
  

DAY 3

Outlining Operations and Logistics  

• Production, Procurement, Subcontracting, Inventory
• Sales Support / Customer Service, Client Relations, Warranties, Returns-refunds
• Workforce, Part-time/Full-time Considerations, Staff, Management, Senior Executives
• Infrastructure Decisions: Legal, Banking-currency, Shipping, Technology Integration
• Facilities, Regulatory-compliance, Rent vs. Own, Lease vs. Buy, Intellectual Property Protection
  

DAY 4

Comprehensive Financial Planning and Management Team 

• Detailed Sources + Uses of Funds Schedules
• 12-month Pro-forma Cash Flows
• Time to Revenue, Time to Breakeven, Growth and Profitability
• 3-5 Year Potential Performance
• Cap-Sheets, Debt vs. Equity Funding Alternatives
• Valuation Techniques
• Advisory Board vs. Legal / Fiduciary Board
• Senior Executives, Pay, Perks, Recruitment-Retention, Value-Investors
• Delineating Managerial Span-of-Control, Responsibilities, Executive Power
• Biz-Dev, Product-Dev Teams within Larger Corporations
• Budgetary Considerations and ROI-assessment Metrics
  

DAY 5

Presenting and Evaluating-Critiquing New Venture Plans

• Finalize the Business Plan
• Finalize the Supporting Venture-Presentation and Slide-deck
• Develop and Make High-quality, Professional Presentations
• Critique / Evaluate other New Venture Presentations
• The Role of Venture Forums: Angel Investors vs. Venture Capital Firms
• Finalize the New Venture Timeline-schedule of Benchmarks and Deliverables

In Association With

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

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All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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Tel : +971 - 04 - 425 0700, Fax : +971 (04) 425 0701, Email : info@glomacs.com