The New Venture
Development Process

INTRODUCTION

This GLOMACS training seminar focuses on addressing the essential “8 Facets of New Ventures” in a hands-on, experiential process-flow that results in producing an original, professional, venture capital standard business plan that fully integrates the:

• Product-Service Concept
• Market
• Competition
• Business Model
• Sales Strategy
• Operations Plan
• Management Team
• Financial Plan

This training course is applicable for both traditional entrepreneurs pursuing an innovative start-up venture, as well as planning teams within a corporation tasked with launching a new product-service initiative. Delegates will also develop a professional industry-standard slide-deck that parallels the business plan and is ready for making formal presentations to capital providers-investors, as well as corporate senior leadership / boards.

This training seminar will highlight:

• Creating a product-service feasibility for either the lowest cost or most differentiated position
• Researching the size (breadth and depth) and valuing a target market for a product-service
• Developing a detailed competitive matrix across multiple product-service features and pricing
• Building a product-service specific Business Model
• Structuring a specific sales strategy for getting the product-service into the target market
• Managing all resources, timelines, and key benchmarks in the new venture launch process
• Building comprehensive financial models of cash flows, sources-and-uses of funds, investors’ capitalization sheet, projected sales and profit growth, and firm valuation
• Producing a high-quality, professional Business Plan and accompanying slide-deck

Objectives

At the end of this training seminar, you will learn to:

• Write a professional Business Plan
• Put an initial valuation on a new enterprise (traditional start-up or corporate venture)
• Perform a detailed market/industry analysis
• Perform a feasibility analysis for a proposed product-service innovation
• Analyze a competitive matrix across multiple dimensions of product-service features and price
• Present a new venture idea and critique other proposed new ventures
• Design a detailed Business Model for a new product-service concept
• Make a professional 8-point new venture presentation with accompanying slides

Training Methodology

This training seminar will use an inductive-rational approach for examining the entire breadth and depth of the new venture development process and entrepreneurial mindset for creativity, innovation, and risk assessment.  The main focus is “hands-on” doing all the original research, analysis, review, and assessment while methodically building-developing a comprehensive business plan that includes all the key facets and decision making for a successful new venture launch or corporate initiative.

Organisational Impact

Attendees will have immediate Return-On-Investment (ROI) for developing value-added to their own ideas / innovations for a proposed new product-service venture or corporate initiative. These skills, models, research-analysis, feasibility, assessment, and presentation/critique competencies will translate seamlessly to their current workplace, colleagues, and teams. The Return-On-Investment (ROI) is that attendees will be ready to demonstrate these tangible skills and competencies:

• Review, interpret, and critique any type / form of proposed product-service innovation
• Design and execute an original business plan
• Perform detailed pro-forma analysis of markets, competition, business model specs, and financial expectations for a start-up business or corporate initiative
• Organize and manage multiple levels of tasks, projects, deadlines, and planning schedules to bring a proposed new product-service innovation from conceptual pre-launch ideation to fully functioning, up-and-running business entity

Personal Impact

Attendees will further their own professional development by: 

• Understanding key terminology and concepts inherent in all forms of new venture development
• Gaining an entrepreneurial mindset and perspective on creativity, innovation, and risk
• Enhancing their presentation and critique capabilities in evaluating new venture ideas
• Being able to “see” the big picture and all the parts / facets of the new venture launch process
• Learning proactive forward-thinking approaches to bringing innovation to a market
• Being able to seamlessly integrate technology, personnel, and financial resources

WHO SHOULD ATTEND?

This GLOMACS training course is suitable to a wide range of professionals but will greatly benefit: 

• Individual entrepreneurs who already have an existing company and want to gain broader and deeper understanding of the new venture development process
• Individual entrepreneurs who would like to plan / prepare to launch their own new venture
• Corporate product-service development professionals who want to bring a greater degree of entrepreneurial perspective to designing and launching new product-service initiatives
• Individual investors who want to expand their understanding of the key facets that determine “best” new venture opportunities and funding types (debt vs. equity)
• Research & Development / Product Development Teams looking to infuse an entrepreneurial creative-innovative mindset to their ideation, feasibility, and assessment processes
• Business Development Directors looking to proactively be the drivers and initiators of new product-service opportunities within the corporation
• Financial professionals who want to expand their assessment metrics for valuing new ventures