Close

Search for a Glomacs Course by Keywords


Schedules Introduction Objectives Who Should Attend? Outline
Course Schedule
Date Format Time Fees
28 Nov - 02 Dec 2022 Online $2,350
Course Description

Introduction

No matter how experienced a Petroleum sector manager or supervisor you may be, the ability to market your business is the one attribute that will help to differentiate you from others in your role. Equally importantly, learning how to be a better marketer will enable you to progress in your career, while permitting your organisation to gain the maximum benefit from your skills within the petroleum, oil, and gas sectors.

But being able to make effective marketing decisions isn’t just about choosing a ‘Yes’ or a ‘No’ based on the information in front of you. Much more than that, it is about being able to find a compromise, often between complex and conflicting parameters.

This highly interactive GLOMACS International Petroleum Marketing online training course is tailor-made for petroleum, oil and gas sector professionals, and will help you understand how to successfully market in one of the world’s most challenging environments.

This online training course will examine:

  • A petroleum marketing overview, including introduction of key participants, infrastructures and the various different forms of marketing in the petroleum sector
  • The issues and challenges associated with marketing petroleum products
  • Petroleum marketing trends – how petroleum products are changing, and how marketers can respond
  • Worldwide demand and pricing for petroleum products – how do organisations like OPEC affect production and price
  • Where profits are made in the supply chain, and how these can be driven higher
  • Devising and implementing a successful sector-specific marketing strategy
  • The role and value of branding within the petroleum sector

Objectives

At the end of this online training course, you will learn to:

  • Devise and implement a fully featured petroleum sector specific marketing strategy
  • Understand the economic drivers affecting the international petroleum market
  • Use a portfolio of marketing tools to deliver a cogent message
  • Be familiar with how the media works
  • Gain a competitive edge in the fast-evolving petroleum, oil and gas marketplace

Who Should Attend?

This online training course is suitable for a wide range of professionals but will greatly benefit

  • Those new to the petroleum industry
  • Existing personnel in the sector, who are migrating to a marketing related function
  • Marketing staff looking to gain a greater insight into the sector
  • Staff wishing to understand how the economics of the sector affect their marketing function
Course Outline
  • The Petroleum Sector – A Marketing Overview
  • The Role of Effective Branding within the Petroleum Sector
  • Retail and Wholesale Marketing in the Petroleum Sector 
  • Product Competition in the Petroleum Marketplace
  • Matching Petroleum Sector Marketing to Micro and Macro-Economics 
  • Product and Service Differentiation
  • The Rise of Digital Marketing in the Petroleum Sector 
  • Developing a Full Digital Strategy in the Petroleum Sector
  • Putting your Plan into Practice 
  • Demonstrating Value and ROI within the Petroleum Sector
Certificates
  • On successful completion of this online training course, GLOMACS E-Certificate with eligible Continuing Professional Education credits (CPE) from National Registry of CPE Sponsor, will be awarded to the delegates
  • Continuing Professional Education (CPE) credits : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations

Endorsed Education Provider

  • Quality Logo
  • Quality Logo

In Association With

PetroKnowledge

PetroKnowledge

Our collaboration with Petroknowledge aims to provide the best training services and benefits for our valued clients

Visit website

You may also be interested in...

Send to Colleague

© 2022. Material published by GLOMACS shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.


Sending your message. Please wait...

Send Successfully

There was a problem sending your message. Please try again.

Please complete all the fields in the form before sending.

Print Page

© 2022. Material published by GLOMACS shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.


Sending your message. Please wait...

Close

There was a problem sending your message. Please try again.

Please complete all the fields in the form before sending.

Download PDF

© 2022. Material published by GLOMACS shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.


Sending your message. Please wait...

Close

There was a problem sending your message. Please try again.

Please complete all the fields in the form before sending.


HIDE
LinkedIn
Facebook
Twitter
WhatsApp
Email
Other