Agile Product Management

An Interactive 5-Day Training Course

Agile Product Management

Bringing Profitable Products to Market

NASBA
Classroom Schedule
Date Venue Fees
03 - 07 Nov 2025 Amsterdam $ 5,950
29 Dec - 02 Jan 2026 London $ 5,950
27 Apr - 01 May 2026 London $ 5,950
21 - 25 Sep 2026 Dubai $ 5,950
02 - 06 Nov 2026 Amsterdam $ 5,950
28 Dec - 01 Jan 2027 London $ 5,950
Online Schedule
21 - 25 Sep 2026 Online $ 3,950

Introduction

In our modern world, products are developed, launched, upgraded, and re-launched in record times. Agile Product Management is crucial in gaining competitive advantage and prospering in the fast-moving and ever-changing times. Product managers need to develop interdisciplinary skills that allow them to work effectively and agilely with diverse groups of colleagues, from innovation to product and sales and marketing.

This Agile Product Management training course will provide you with a fundamental understanding of how to develop new products and services, as well as providing a useful set of tools and techniques to help you achieve your goals.

This GLOMACS Agile Product Management training course will highlight:

  • The key frameworks and processes for agile product management
  • Developing a roadmap for new products or services
  • Forecasting new product volumes and project business case financials
  • Pricing products/services, value engineering to market price points
  • Using agile project management techniques to accelerate the development of new products and services

Objectives

At the end of this Agile Product Management training course, you will learn to: 

  • Describe the key frameworks used in agile product management
  • Recognize key stakeholders and create new product roadmaps to win their support 
  • Analyze the potential demand for new products and services
  • Explain how to price new products/services and techniques for tuning value
  • Demonstrate how to plan and execute product development, from requirements through to testing

Training Methodology

This GLOMACS training course will utilize various proven online learning techniques to ensure maximum engagement, understanding, comprehension, and retention of the information presented.

The training course will balance expert presentations with engaging and interesting exercises such as case study analysis, designing surveys and questionnaires, designing a new product, quizzes, and discussions.

Organisational Impact

Attending this Agile Product Management training course, the participants will return to their organizations with a broader understanding of how strategic brand management activities support business objectives, including: 

  • Adopting a structured approach to product management
  • Creating and developing new products or services
  • Selecting the product position in the market
  • Forecasting product sales and projecting costs
  • Fostering innovation
  • Accelerating the delivery of new products and services

Personal Impact

This Agile Product Management training course will help the participants to strengthen their product management capabilities, including:

  • Planning and executing new product development more effectively
  • Producing volume and financial forecasts and projections for business cases
  • Recognizing where a product or service fits into a market
  • Applying innovation techniques to accelerate product development
  • Using value engineering techniques to meet client requirements at associated price points
  • Regularly delivering incremental value to the organization, through agile techniques

Who should Attend?

This GLOMACS Agile Product Management training course is suitable for a wide range of professionals interested in brand management and marketing, but will greatly benefit:

  • Marketing Executives
  • Brand Managers
  • Key Account Executives
  • Business Development Professionals
  • Entrepreneurs
  • Small to Medium Enterprise (SME) owners and Managers
  • Sales Executives and Sales Managers
Course Outline
Day 1

Product Management Frameworks

  • Product management framework
  • Product manager’s role
  • Success factors in product management
  • Identifying and managing stakeholder expectations
  • Innovation frameworks
  • Reporting framework
  • Product portfolios and product roadmaps
  • Opportunity costs in product channels
Day 2

Researching and Planning

  • Forecasting sales volumes and revenues
  • Developing financials for the business case
  • Recognizing customer needs and product requirements
  • Value engineering products to the market price points
  • Developing pricing strategies
  • Discounting options
  • Developing the scope of a new product or service
  • The new product launch playbook
Day 3

Agile Project Management Techniques

  • Establishing quality criteria and management
  • The agile delivery triangle
  • Types of a project lifecycle
  • The agile process and planning techniques
  • Estimating the time required
  • Burndown charts for delivery control
  • Quality tools and techniques
Day 4

Product Management of Sales Strategies

  • Copywriting tips and tools and techniques for copywriting
  • Aligning offers to customer needs
  • Describing the customer experience pathway
  • Developing and using customer personas
  • The pitch book and its structure
  • Reacting to customer objections
  • Supporting and mentoring colleagues to help increase sales
  • Developing incentive packages and assessing customer loyalty
Day 5

Market Analysis for Product Management

  • The art of competitive positioning
  • Five considerations in choosing markets
  • Three market perspectives
  • The importance of strategic fit
  • Visualizing a market
  • Assessing the total market and total accessible market revenues
  • Assessing the total segment potential and total expected segment revenues
  • Choosing and discarding market segments
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Frequently Asked Question:

GLOMACS offers both online andperson training options. You can choose from interactive virtual sessions or attend one of our globally locatedperson training courses. The flexibility ensures that learning fits your schedule and preferences.
Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.
Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions,on activities, and interactive Q&A sessions to maximize learning outcomes.
For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.
You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.
Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability,recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.
GLOMACS is a globally recognized leader in professional training and development, with a reputation for deliveringquality,driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online andperson), and accredited certifications that add real value to your career.

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

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