Introduction
This Artificial Intelligence (AI) in Digital Marketing: Certified Digital Marketing Professional training course equips you to compete in a marketplace where search, social and advertising are increasingly shaped by artificial intelligence. It is essential for professionals who need to turn fragmented digital activity into a coherent, measurable and profitable strategy. Over five intensive days, you will move from strategy and customer insight to content, paid media, automation and analytics, using AI tools at every stage. Each day culminates in a practical workshop, so you leave with finished, usable work rather than theory.
You will practise generative engine optimisation, build SEO and GEO plans, test AI-generated creative, and manage a simulated $10,000 campaign budget. You will also design automated customer journeys, set up GA4 tracking and dashboards, and apply GDPR and ethical AI principles with confidence. The training course concludes with a boardroom-style presentation of your integrated campaign, assumptions and investment case, and a 90-day action plan, giving you the credibility and tools to drive real commercial results from day one back at work.
This Artificial Intelligence (AI) in Digital Marketing: Certified Digital Marketing Professional training course will highlight:
- AI-assisted strategy, market research and customer journey design
- SEO, Generative Engine Optimisation (GEO) and AI-powered content creation
- Paid media, personalisation and conversion optimisation with budget simulation
- Marketing automation, CRM, GA4 analytics and ethical AI governance
- Integrated omnichannel planning, ROI measurement and a 90-day roadmap
Objectives
At the end of this training course, you will learn to:
- Develop AI-enabled digital marketing strategies
- Apply SEO, GEO and content techniques
- Design data-driven paid media campaigns
- Evaluate performance using GA4 and KPIs
- Construct integrated, ROI-focused 90-day roadmaps
Training Methodology
This training course combines expert-led input, real-world case studies and hands-on practice with AI marketing tools. Each day features a practical workshop, including persona building, a content studio, a $10,000 budget challenge and an automation design exercise. Participants work in teams, receive facilitator feedback and produce tangible deliverables. The programme concludes with a boardroom-style presentation of the integrated campaign.
Organisational Impact
The Organisation will have the following benefits:
- Clearer, data-led digital marketing strategy
- Stronger search and AI-engine visibility
- Higher advertising returns and lower acquisition costs
- Faster, automated customer engagement and nurturing
- Reliable analytics supporting confident investment decisions
- Responsible, compliant and governed AI adoption
Personal Impact
At the end of this training course, the participants will gain the following:
- Confidence using AI tools across marketing
- Practical skills in SEO, ads and automation
- Stronger analytical and budget decision-making abilities
- Polished campaign proposals and executive presentation skills
- A ready 90-day action plan
- Enhanced credibility and long-term career progression
Who should Attend?
This training course is suitable to a wide range of professionals but will greatly benefit:
Digital marketing is now central to growth across every sector. Anyone shaping, executing or measuring online campaigns will gain practical, immediately applicable skills.
- Marketing Managers and Digital Marketing Specialists
- Content, Social Media and Brand Professionals
- Business Development and Sales Professionals
- Entrepreneurs, Business Owners and Product Managers
- Professionals transitioning into digital marketing roles
Digital Marketing Strategy in the Age of AI
The evolving landscape;
digital objectives and positioning;
segmentation and customer journeys;
behavioural economics;
funnels and lifecycle marketing;
AI-assisted market research and competitor intelligence;
prompting fundamentals.
Practical workshop: Marketing Strategy Challenge: create personas, customer journey and a strategy canvas.
Search, Content and AI-Powered Visibility
Core topics:
SEO, search intent and authority;
Generative Engine Optimisation (GEO);
content strategy;
AI-assisted articles, landing pages and creative assets;
brand voice and quality control;
social platform selection, calendars, community engagement and social listening.
Practical workshop: AI Content Studio: audit a webpage and create an SEO/GEO improvement plan and coordinated campaign content.
Deliverable: SEO/GEO plan, content calendar and sample assets.
AI-Driven Advertising, Personalisation and Conversion
Core topics:
Google Ads and paid social;
objectives, targeting, bidding and budget allocation;
AI creative testing;
segmentation and personalisation;
landing pages and conversion rate optimisation;
A/B testing; CTR, CPC, CPA, ROAS and CAC.
Practical workshop: $10,000 Marketing Challenge: allocate a simulated budget, design ads, forecast results and respond to a performance update.
Deliverable: Paid-media plan, creative concepts and optimisation decisions.
Marketing Automation, Customer Intelligence and Analytics
Core topics:
Email marketing and lifecycle communications;
CRM and lead scoring; predictive insights;
chatbots and conversational marketing;
automation triggers;
GA4 fundamentals, conversion tracking, attribution and dashboards;
GDPR, AI ethics and human oversight.
Practical workshop: Build an Intelligent Customer Journey: design a five-stage automated journey with triggers, messages and metrics.
Deliverable: Automation blueprint, email sequence and KPI dashboard.
Integrated Digital Marketing Strategy and the AI Advantage
Core topics:
Omnichannel planning;
marketing budgets and priorities;
ROI, ROAS, CAC, CLV and payback;
AI tool selection and governance; emerging trends;
30/60/90-day roadmap; final presentations and feedback.
Practical workshop: Digital Marketing Boardroom: teams defend their integrated campaign, assumptions, investment and expected outcomes.
Deliverable: Campaign proposal, executive presentation and 90-day action plan.
- Upon successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance
Endorsed Education Provider
.webp?v=1793178049)