Behavioural Analytics Masterclass
An Interactive 5-Day Training Course

Behavioural Analytics Masterclass

Understanding Workforce Behaviour to Predict Risk, Improve Performance and Strengthen Decision Making

NASBA
Classroom Schedule
Date Venue Fees
27 Apr - 01 May 2026 London $ 5,950
06 - 10 Jul 2026 Dubai $ 5,950
21 - 25 Sep 2026 London $ 5,950
12 - 16 Oct 2026 Dubai $ 5,950
16 - 20 Nov 2026 Lisbon $ 5,950
04 - 08 Jan 2027 London $ 5,950

Introduction

Behavioural analytics represents the next stage in HR measurement maturity. While people analytics focuses on measuring workforce outcomes, behavioural analytics examines the patterns of behaviour that sit behind those outcomes. Behavioural analytics advances HR measurement by analysing workplace behaviour patterns rather than just outcomes. It enables HR to move beyond reporting what has happened towards understanding why it happened and what is likely to happen next.

This Behavioural Analytics Masterclass is intended for HR professionals and focuses on observable behaviours from various organisational systems, offering early insights into engagement, leadership, retention risk, and wellbeing. It complements existing metrics by highlighting how work is experienced, emphasises practical application and ethics over complex modelling, and equips participants to proactively support workforce decisions and improve organisational performance.

This GLOMACS Behavioural Analytics Masterclass will highlight:

  • Behavioural analytics as the next stage of HR measurement maturity
  • Differences between people analytics and behavioural analytics
  • Behavioural data sources and behavioural indicators
  • Applying AI, algorithms and LLMs in behavioural insight
  • Using behaviour analytics to predict risk and evaluate impact
  • Ethical governance, privacy and trust in behavioural data

Objectives

At the end of this training course, participants will learn to:

  • Explain the purpose and principles of behavioural analytics
  • Differentiate behavioural analytics from traditional people analytics
  • Identify behavioural data sources across HR and business systems
  • Present behavioural findings clearly to senior leadership
  • Apply ethical governance to behavioural analytics activity

Training Methodology

Participants to this Behavioural Analytics training course will receive thorough instruction using a range of proven adult learning methods.

The training methodology includes instructor led discussion, practical case studies, behavioural data interpretation exercises, small group activities, applied examples, short instructional videos and facilitated problem solving sessions. Emphasis is placed on understanding insight rather than statistical complexity, with continuous links to real organisational scenarios.

Organisational Impact

  • Earlier identification of workforce risk and disengagement
  • Improved evaluation of leadership and management behaviour
  • Stronger evidence for learning and development effectiveness
  • More proactive retention and wellbeing strategies
  • Greater credibility of HR insight with senior leadership

Personal Impact

Delegates attending this Behavioural Analytics Masterclass will:

  • Deeper understanding of workforce behaviour patterns
  • Increased confidence interpreting complex people data
  • Improved ability to influence leadership decisions
  • Practical understanding of AI supported HR insight
  • Enhanced professional value in advanced analytics roles

Who should Attend?

This GLOMACS Behavioural Analytics Masterclass is suitable to a wide range of HR professionals but will greatly benefit:

  • HR professionals with prior exposure to HR analytics
  • HR and L&D professionals seeking deeper workforce insight
  • OD and workforce planning specialists
  • HR business partners supporting strategic decision making
  • Professionals involved in engagement, retention and wellbeing analysis
  • Anyone seeking advanced HR measurement capability beyond metrics
Course Outline
Day 1

Foundations of Behavioural Analytics

  • From descriptive metrics to behavioural insight
  • Behaviour analytics versus HR Analytics
  • Why behaviour drives organisational outcomes
  • Understanding observable workplace behaviour
  • The behavioural analytics lifecycle
Day 2

Behavioural Data and Measurement

  • Understanding behaviourally focused d data
  • Where behavioural data comes from in organisations
  • Communication habits and workflow behaviour
  • Using grouped data to identify patterns and trends
  • AI, algorithms and LLMs in behavioural analysis
Day 3

Behavioural science principles for HR

  • The basics of behavioural science
  • Understanding patterns rather than isolated metrics
  • Cultural and organisational context in behaviour analysis
  • Correlation versus causation and human behaviour
  • Common analytical errors and misinterpretation of behaviour
Day 4

Applying Behavioural Analytics in Practice

  • Predicting absenteeism, attrition, and retention risk
  • Measuring engagement beyond survey data
  • Evaluating leadership behaviour after training
  • Identifying burnout and wellbeing risk factors
  • Translating behavioural insight into HR interventions
Day 5

Demonstrating Value and Governance

  • Linking behavioural insight to organisational performance
  • Presenting behavioural insight to senior leaders
  • Ethical boundaries, transparency and trust
  • Data protection and responsible AI governance
  • Personal action planning
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers

Endorsed Education Provider

NASBA
Options & Brochure
Related Categories
Behavioral Skills Data Management & Analytics Human Resource (HR) Management Future Skills
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Frequently Asked Question
For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.
Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions, hands-on activities, and interactive Q&A sessions to maximize learning outcomes.

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.
You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.
GLOMACS offers both online and in-person training options. You can choose from interactive virtual sessions or attend one of our globally located in-person training courses. The flexibility ensures that learning fits your schedule and preferences.
Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability, industry-recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.
GLOMACS is a globally recognized leader in professional training and development, with a reputation for delivering high-quality, results-driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online and in-person), and accredited certifications that add real value to your career.
Related Categories
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Behavioral Skills
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 HR Management
HR Management
 Future Skills
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