| Date | Venue | Fees | |
|---|---|---|---|
| 21 - 25 Sep 2026 | London - UK | $ 5,950 | |
| 12 - 16 Oct 2026 | Dubai - UAE | $ 5,950 | |
| 16 - 20 Nov 2026 | Lisbon - Portugal | $ 5,950 | |
| 04 - 08 Jan 2027 | London - UK | $ 5,950 | |
| 26 - 30 Apr 2027 | London - UK | $ 5,950 | |
| 05 - 09 Jul 2027 | Dubai - UAE | $ 5,950 | |
| 20 - 24 Sep 2027 | London - UK | $ 5,950 | |
| 11 - 15 Oct 2027 | Dubai - UAE | $ 5,950 | |
| 15 - 19 Nov 2027 | Lisbon - Portugal | $ 5,950 |
Introduction
Behavioural analytics represents the next stage in HR measurement maturity. While people analytics focuses on measuring workforce outcomes, behavioural analytics examines the patterns of behaviour that sit behind those outcomes. Behavioural analytics advances HR measurement by analysing workplace behaviour patterns rather than just outcomes. It enables HR to move beyond reporting what has happened towards understanding why it happened and what is likely to happen next.
This Behavioural Analytics Masterclass is intended for HR professionals and focuses on observable behaviours from various organisational systems, offering early insights into engagement, leadership, retention risk, and wellbeing. It complements existing metrics by highlighting how work is experienced, emphasises practical application and ethics over complex modelling, and equips participants to proactively support workforce decisions and improve organisational performance.
This GLOMACS Behavioural Analytics Masterclass will highlight:
- Behavioural analytics as the next stage of HR measurement maturity
- Differences between people analytics and behavioural analytics
- Behavioural data sources and behavioural indicators
- Applying AI, algorithms and LLMs in behavioural insight
- Using behaviour analytics to predict risk and evaluate impact
- Ethical governance, privacy and trust in behavioural data
Objectives
At the end of this training course, participants will learn to:
- Explain the purpose and principles of behavioural analytics
- Differentiate behavioural analytics from traditional people analytics
- Identify behavioural data sources across HR and business systems
- Present behavioural findings clearly to senior leadership
- Apply ethical governance to behavioural analytics activity
Training Methodology
Participants to this Behavioural Analytics training course will receive thorough instruction using a range of proven adult learning methods.
The training methodology includes instructor led discussion, practical case studies, behavioural data interpretation exercises, small group activities, applied examples, short instructional videos and facilitated problem solving sessions. Emphasis is placed on understanding insight rather than statistical complexity, with continuous links to real organisational scenarios.
Organisational Impact
- Earlier identification of workforce risk and disengagement
- Improved evaluation of leadership and management behaviour
- Stronger evidence for learning and development effectiveness
- More proactive retention and wellbeing strategies
- Greater credibility of HR insight with senior leadership
Personal Impact
Delegates attending this Behavioural Analytics Masterclass will:
- Deeper understanding of workforce behaviour patterns
- Increased confidence interpreting complex people data
- Improved ability to influence leadership decisions
- Practical understanding of AI supported HR insight
- Enhanced professional value in advanced analytics roles
Who should Attend?
This GLOMACS Behavioural Analytics Masterclass is suitable to a wide range of HR professionals but will greatly benefit:
- HR professionals with prior exposure to HR analytics
- HR and L&D professionals seeking deeper workforce insight
- OD and workforce planning specialists
- HR business partners supporting strategic decision making
- Professionals involved in engagement, retention and wellbeing analysis
- Anyone seeking advanced HR measurement capability beyond metrics
Foundations of Behavioural Analytics
- From descriptive metrics to behavioural insight
- Behaviour analytics versus HR Analytics
- Why behaviour drives organisational outcomes
- Understanding observable workplace behaviour
- The behavioural analytics lifecycle
Behavioural Data and Measurement
- Understanding behaviourally focused d data
- Where behavioural data comes from in organisations
- Communication habits and workflow behaviour
- Using grouped data to identify patterns and trends
- AI, algorithms and LLMs in behavioural analysis
Behavioural science principles for HR
- The basics of behavioural science
- Understanding patterns rather than isolated metrics
- Cultural and organisational context in behaviour analysis
- Correlation versus causation and human behaviour
- Common analytical errors and misinterpretation of behaviour
Applying Behavioural Analytics in Practice
- Predicting absenteeism, attrition, and retention risk
- Measuring engagement beyond survey data
- Evaluating leadership behaviour after training
- Identifying burnout and wellbeing risk factors
- Translating behavioural insight into HR interventions
Demonstrating Value and Governance
- Linking behavioural insight to organisational performance
- Presenting behavioural insight to senior leaders
- Ethical boundaries, transparency and trust
- Data protection and responsible AI governance
- Personal action planning
- Upon successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance
Endorsed Education Provider
