| Date | Venue | Fees | |
|---|---|---|---|
| 14 - 25 Sep 2026 | London - UK | $ 11,900 | |
| 05 - 16 Oct 2026 | Dubai - UAE | $ 11,900 | |
| 09 - 20 Nov 2026 | Lisbon - Portugal | $ 11,900 | |
| 28 Dec - 08 Jan 2027 | London - UK | $ 11,900 | |
| 19 - 30 Apr 2027 | London - UK | $ 11,900 | |
| 28 Jun - 09 Jul 2027 | Dubai - UAE | $ 11,900 | |
| 13 - 24 Sep 2027 | London - UK | $ 11,900 | |
| 04 - 15 Oct 2027 | Dubai - UAE | $ 11,900 | |
| 08 - 19 Nov 2027 | Lisbon - Portugal | $ 11,900 | |
| 27 Dec - 07 Jan 2028 | London - UK | $ 11,900 |
Introduction
HR analytics and behavioural analytics together represent the next stage in HR measurement maturity. HR analytics turns people data into practical insight that improves organisational performance through evidence-based people management. Behavioural analytics goes a step further by examining the patterns of behaviour that sit behind workforce outcomes. Instead of only describing what has happened, it helps HR understand why it happened and what is likely to happen next. This shift moves HR from retrospective reporting towards more proactive and predictive decision making.
This very practical ten-day training course is designed for HR professionals with no prior knowledge of analytics or statistics. It focuses on observable behaviour drawn from HR systems, business data, and digital work patterns. Participants will learn how to measure workforce performance, wellbeing, productivity, and alignment while linking HR activity directly to organisational outcomes. The training course emphasises ethical use of data, practical application rather than complex modelling, and clearer communication of insight to senior leaders and line managers. By the end, participants will be better equipped to support workforce decisions, demonstrate both financial and social return on investment, and improve overall organisational performance.
This GLOMACS Certificate in HR and Behavioural Analytics training course will highlight:
- Top of Form
- Foundations of HR analytics and behavioural analytics
- How behavioural analytics extends traditional people analytics
- HR data, behavioural data sources, and key behavioural indicators
- Understanding statistics and data analysis in practice
- Applying AI, algorithms and LLMs to generate behavioural insight
- Demonstrating value, impact, ROI, and social ROI from HR activity
- Ethical governance, privacy, and trust in the use of behavioural data
Modules
This training course is split into the following modules:
Module I - HR Analytics
Module II - Behavioural Analytics Masterclass
Objectives
At the end of this Certificate in HR and Behavioural Analytics training course, participants will learn to:
- Explain the purpose and principles of HR analytics
- Identify and evaluate key HR data sources
- Apply basic statistical concepts to workforce data
- Analyse HR metrics to support evidence-based decisions
- Present analytical insight to demonstrate HR value and impact
- Explain the purpose and principles of behavioural analytics
- Differentiate behavioural analytics from traditional people analytics
- Identify behavioural data sources across HR and business systems
- Present behavioural findings clearly to senior leadership
- Apply ethical governance to behavioural analytics activity
Training Methodology
Participants to this HR Analytics training course will receive a thorough training on the subjects covered by the training course outline with the instructor using a variety of proven adult learning teaching and facilitation techniques.
Training course methodology includes group discussion, individual and group exercises, self- report questionnaires, case studies, short instructional videos, and problem-solving activities. The instructor will give input on the topics to stimulate discussion and answer participants’ questions.
Organisational Impact
- Clearer evidence-based HR decision making
- Stronger workforce planning and forecasting
- Earlier identification of risk, disengagement, and wellbeing issues
- Better evaluation of leadership, management and learning impact
- Higher return on HR and L&D investment
- Greater credibility of HR insight with senior leadership
Personal Impact
- Greater confidence working with HR and behavioural data
- Stronger analytical and critical thinking skills
- Practical understanding of HR metrics, analytics, and AI insight
- Deeper understanding of workforce behaviour patterns
- Improved ability to influence senior leaders and decisions
- Enhanced career value and professional credibility
Who should Attend?
This GLOMACS Certificate in HR and Behavioural Analytics training course is suitable to a wide range of HR professionals but will greatly benefit:
- HR professionals at all levels, including those new to HR analytics
- HR and L&D professionals using data to improve decision making
- HR business partners supporting strategic and workforce decisions
- OD and workforce planning specialists
- Professionals working with engagement, retention, and wellbeing data
- Individuals seeking advanced HR measurement beyond basic metrics
Module I: HR Analytics
Foundations of HR Analytics
- What HR analytics is and why it matters
- The shift from opinion to evidence-based HR
- Types of HR data and common data sources
- Assessing readiness for HR analytics
- The seven steps of the analytics process
HR Data and Measurement
- An example of applied analytics: the Bradford Factor
- Descriptive, diagnostic, and predictive analytics explained simply
- Methods of data capture in HR analytics
- Qualitative and quantitative data
- Research or not research: the hierarchy of evidence
Understanding HR Statistics & Data Analysis
- Probability and Significance
- Methods of data capture
- Reliability and validity explained
- Correlation versus causation and human behaviour
- Common analytical errors and misinterpretation of behaviour
Applying HR Analytics in Practice
- AI, LLM, and HR analytics
- Learning and development metrics
- Utility analysis, cost-benefit, and ROI analysis
- Measuring engagement
- Analysing retention and turnover data
Demonstrating Value and Impact
- Linking HR metrics to organisational performance
- Measuring the HR Departments effectiveness and impact
- Presenting analytics to senior leaders
- Ethical use of workforce data and confidentiality
- Personal action plan
Module II: Behavioural Analytics Masterclass
Foundations of Behavioural Analytics
- From descriptive metrics to behavioural insight
- Behaviour analytics versus HR Analytics
- Why behaviour drives organisational outcomes
- Understanding observable workplace behaviour
- The behavioural analytics lifecycle
Behavioural Data and Measurement
- Understanding behaviourally focused d data
- Where behavioural data comes from in organisations
- Communication habits and workflow behaviour
- Using grouped data to identify patterns and trends
- AI, algorithms and LLMs in behavioural analysis
Behavioural science principles for HR
- The basics of behavioural science
- Understanding patterns rather than isolated metrics
- Cultural and organisational context in behaviour analysis
- Correlation versus causation and human behaviour
- Common analytical errors and misinterpretation of behaviour
Applying Behavioural Analytics in Practice
- Predicting absenteeism, attrition, and retention risk
- Measuring engagement beyond survey data
- Evaluating leadership behaviour after training
- Identifying burnout and wellbeing risk factors
- Translating behavioural insight into HR interventions
Demonstrating Value and Governance
- Linking behavioural insight to organisational performance
- Presenting behavioural insight to senior leaders
- Ethical boundaries, transparency and trust
- Data protection and responsible AI governance
- Personal action planning
- Upon successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
- The certificate will also have an HR Certification Institute (HRCI) reference and the learning hours awarded shall be used toward HRCI recertification credit(s).
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