Certificate in HR and Behavioural Analytics

Introduction

HR analytics and behavioural analytics together represent the next stage in HR measurement maturity. HR analytics turns people data into practical insight that improves organisational performance through evidence-based people management. Behavioural analytics goes a step further by examining the patterns of behaviour that sit behind workforce outcomes. Instead of only describing what has happened, it helps HR understand why it happened and what is likely to happen next. This shift moves HR from retrospective reporting towards more proactive and predictive decision making.

This very practical ten-day training course is designed for HR professionals with no prior knowledge of analytics or statistics. It focuses on observable behaviour drawn from HR systems, business data, and digital work patterns. Participants will learn how to measure workforce performance, wellbeing, productivity, and alignment while linking HR activity directly to organisational outcomes. The training course emphasises ethical use of data, practical application rather than complex modelling, and clearer communication of insight to senior leaders and line managers. By the end, participants will be better equipped to support workforce decisions, demonstrate both financial and social return on investment, and improve overall organisational performance.

This GLOMACS Certificate in HR and Behavioural Analytics training course will highlight:

• Top of Form
• Foundations of HR analytics and behavioural analytics
• How behavioural analytics extends traditional people analytics
• HR data, behavioural data sources, and key behavioural indicators
• Understanding statistics and data analysis in practice
• Applying AI, algorithms and LLMs to generate behavioural insight
• Demonstrating value, impact, ROI, and social ROI from HR activity
• Ethical governance, privacy, and trust in the use of behavioural data

Modules

This training course is split into the following modules:

Module I - HR Analytics

Module II - Behavioural Analytics Masterclass

Objectives

At the end of this Certificate in HR and Behavioural Analytics training course, participants will learn to: 

• Explain the purpose and principles of HR analytics
• Identify and evaluate key HR data sources
• Apply basic statistical concepts to workforce data
• Analyse HR metrics to support evidence-based decisions
• Present analytical insight to demonstrate HR value and impact
• Explain the purpose and principles of behavioural analytics
• Differentiate behavioural analytics from traditional people analytics
• Identify behavioural data sources across HR and business systems
• Present behavioural findings clearly to senior leadership
• Apply ethical governance to behavioural analytics activity

Training Methodology

Participants to this HR Analytics training course will receive a thorough training on the subjects covered by the training course outline with the instructor using a variety of proven adult learning teaching and facilitation techniques.

Training course methodology includes group discussion, individual and group exercises, self- report questionnaires, case studies, short instructional videos, and problem-solving activities. The instructor will give input on the topics to stimulate discussion and answer participants’ questions. 

Organisational Impact

• Clearer evidence-based HR decision making
• Stronger workforce planning and forecasting
• Earlier identification of risk, disengagement, and wellbeing issues
• Better evaluation of leadership, management and learning impact
• Higher return on HR and L&D investment
• Greater credibility of HR insight with senior leadership

Personal Impact

• Greater confidence working with HR and behavioural data
• Stronger analytical and critical thinking skills
• Practical understanding of HR metrics, analytics, and AI insight
• Deeper understanding of workforce behaviour patterns
• Improved ability to influence senior leaders and decisions
• Enhanced career value and professional credibility