Business Development & Key Account Excellence
An Interactive 5-Day Training Course

Business Development & Key Account Excellence

Strategic Partnerships, Account Growth, and Value-Driven Relationship Management

NASBA
Classroom Schedule
Date Venue Fees
07 - 11 Sep 2026 Doha $ 5,950
12 - 16 Oct 2026 Doha $ 5,950
14 - 18 Dec 2026 Doha $ 5,950

Introduction

This Business Development & Key Account Excellence training course is designed to equip professionals with the strategic and practical skills required to drive sustainable growth through business development, key account management, and high-value partnerships. In competitive markets, organisations must move beyond transactional selling and focus on long-term client relationships, strategic collaboration, and value creation. Effective business development and key account excellence require structured engagement, strong partnership strategies, and data-driven decision-making.

This training course explores the full lifecycle of business development and key account management, including identifying opportunities, building strategic partnerships, evaluating partnership performance, and activating growth initiatives. Participants will learn how to develop account strategies, strengthen client relationships, leverage analytics for insights, and align partnerships with organisational objectives. By the end of this training course, participants will be able to manage key accounts strategically, activate partnerships effectively, and drive measurable business growth.

This GLOMACS Business Development & Key Account Excellence training course will highlight:

  • Strategic role of business development and key account management
  • Building and managing strategic partnerships for growth
  • Partnership evaluation and performance measurement frameworks
  • Strategic partnership insights and analytics for decision-making
  • Activating partnerships to deliver long-term business value

Objectives

At the end of this Business Development & Key Account Excellence training course, you will learn to:

  • Develop structured business development and key account strategies
  • Build and manage strategic partnerships effectively
  • Evaluate partnership performance using analytical frameworks
  • Apply insights and analytics to strengthen account growth
  • Activate partnership opportunities to drive sustainable revenue

Training Methodology

This Business Development & Key Account Excellence training course uses a practical and strategy-focused methodology combining account planning frameworks, partnership evaluation models, stakeholder mapping, opportunity analysis, and structured growth planning. Participants work through real business development scenarios, strengthen relationship management approaches, and develop actionable key account and partnership activation plans.

Organisational Impact

This Business Development & Key Account Excellence training course will enable organisations to:

  • Strengthen strategic business development capability
  • Improve growth from key accounts and strategic clients
  • Build sustainable and high-value partnerships
  • Enhance visibility into partnership performance
  • Improve revenue forecasting and opportunity management
  • Align business development activities with strategic objectives

Personal Impact

Participants will develop:

  • Strategic business development planning capability
  • Stronger key account management skills
  • Improved partnership development and evaluation skills
  • Enhanced stakeholder engagement and relationship management
  • Greater confidence in driving account growth initiatives
  • Professional credibility in business development leadership roles

Who should Attend?

This GLOMACS Business Development & Key Account Excellence training course is suitable for professionals responsible for business growth and client relationships, including:

  • Business Development Managers
  • Key Account Managers
  • Sales and Commercial Managers
  • Partnership and Alliance Managers
  • Client Relationship Managers
  • Strategy and Growth Professionals
Course Outline
Day 1

Business Development and Key Account Management Foundations

  • Strategic role of business development in organisational growth
  • Key account management versus transactional selling
  • Identifying high-value clients and growth opportunities
  • Stakeholder mapping and relationship structures
  • Understanding customer value drivers and expectations
  • Developing key account management frameworks 
Day 2

Building Strategic Partnerships for Sustainable Growth

  • Role of partnerships in business development strategy
  • Identifying strategic partnership opportunities
  • Partnership models and collaboration structures
  • Aligning partnership objectives with business strategy
  • Governance structures for partnerships
  • Building trust and long-term partnership relationships 
Day 3

Partnership Evaluation and Performance Management

  • Partnership evaluation frameworks and criteria
  • Measuring partnership value and contribution
  • Financial and non-financial partnership metrics
  • Risk assessment in partnership arrangements
  • Managing underperforming partnerships
  • Continuous improvement in partnership performance 
Day 4

Strategic Partnership Insights and Analytics

  • Using data to drive business development decisions
  • Account analytics and opportunity mapping
  • Customer segmentation and growth prioritisation
  • Predictive analytics for account expansion
  • Monitoring partnership performance dashboards
  • Translating analytics into growth strategies 
Day 5

Strategic Partnerships Activation and Account Growth

  • Activating partnership opportunities for revenue growth
  • Joint business planning with strategic partners
  • Expanding services and cross-selling opportunities
  • Managing executive-level client engagement
  • Building long-term partnership roadmaps
  • Developing a business development action plan
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers

Endorsed Education Provider

NASBA
Options & Brochure
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Frequently Asked Question
For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.
Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions, hands-on activities, and interactive Q&A sessions to maximize learning outcomes.

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.
You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.
GLOMACS offers both online and in-person training options. You can choose from interactive virtual sessions or attend one of our globally located in-person training courses. The flexibility ensures that learning fits your schedule and preferences.
Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability, industry-recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.
GLOMACS is a globally recognized leader in professional training and development, with a reputation for delivering high-quality, results-driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online and in-person), and accredited certifications that add real value to your career.
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