Certified Digital Marketing Professional (CDMP)

Introduction

This GLOMACS Certified Digital Marketing Professional (CDMP) training course is designed to equip professionals with the latest digital marketing strategies and AI-powered tools to drive engagement, lead generation, and campaign success. The rapid evolution of AI, automation, and predictive analytics has transformed digital marketing, making it essential for professionals to stay ahead of industry trends.

Participants will develop a real-world digital marketing strategy through a highly practical, project-based approach, integrating AI-driven SEO, social media, paid advertising, and email automation. By the end of the training course, they will have created a fully structured, AI-enhanced marketing campaign ready for implementation. 

This training course will highlight:

• AI-Powered Marketing Tools – Using AI for content, targeting, and automation
• SEO & Search Optimisation – Strategies for AI-driven search engines
• Social Media & Paid Advertising – Maximising ROI with data-driven ads
• Data-Driven Marketing Strategies – Using Google Analytics 4 (GA4) & AI-Powered Analytics Tools
• Hands-On Learning – Develop a real digital marketing project step by step

Objectives

At the end of this training course, you will learn to:

• Develop and implement AI-driven digital marketing strategies
• Utilise AI tools for content creation, SEO, and social media ads
• Analyse and optimise Google Ads, social media campaigns, and PPC
• Leverage predictive analytics and automation for marketing insights
• Design a customer-centric marketing campaign using AI

Training Methodology

This training course follows an interactive, hands-on approach, blending real-world case studies, discussions on key functionalities of AI-powered marketing tools, and group activities. Participants will work on a progressive project, where they will develop a full AI-driven digital marketing campaign step by step over five days

Organisational Impact

The organisation will gain the following benefits:

• AI-driven marketing strategies for enhanced business performance
• Increased brand visibility and digital competitiveness
• Improved SEO, PPC, and social media ROI
• Effective use of customer data & predictive analytics
• Stronger content marketing and AI automation capabilities
• A future-ready workforce skilled in modern digital tools

Personal Impact

At the end of this training course, participants will gain the following:

• Expertise in AI-powered marketing & automation
• Hands-on experience with SEO, paid ads, and social media
• Next-level use of GA4 & AI-driven insights to optimise marketing performance.
• Confidence in managing AI-driven campaigns
• Skills to develop a real-world marketing strategy
• A competitive advantage in the digital marketing job market