The Certified Marketing Professional :
The Sales & Marketing Management MBA

Introduction

This GLOMACS training course is designed for professionals seeking to master the full spectrum of marketing and sales strategies to drive business success. In today’s competitive landscape, organisations need leaders who can integrate marketing intelligence with sales execution to deliver measurable results. This course equips participants with the tools, frameworks, and insights needed to lead high-performing marketing and sales teams.

This training course combines the strategic depth of an MBA with the practical expertise of a certified marketing professional. Participants will explore advanced concepts in brand management, customer engagement, digital marketing, and sales leadership. Through interactive sessions, real-world case studies, and hands-on exercises, delegates will gain the confidence and competence to influence business outcomes and accelerate career growth.

This training course will highlight:

• Strategic integration of sales and marketing functions
• Advanced customer segmentation and targeting techniques
• Digital marketing strategies and performance analytics
• Leadership and team management in sales environments
• Brand positioning and value proposition development

Objectives

At the end of this training course, you will learn to:

• Understand integrated sales and marketing strategies
• Develop customer-centric marketing campaigns
• Analyse market trends and consumer behaviour
• Apply digital tools for marketing effectiveness
• Design performance-driven sales processes

Training Methodology

This training course uses a blend of interactive lectures, group discussions, case study analysis, and practical exercises. Participants will engage in role plays, simulations, and collaborative problem-solving to reinforce learning and apply concepts in real-world scenarios.

Organisational Impact

The Organisation will have the following benefits:

• Enhanced marketing and sales alignment
• Improved customer acquisition and retention
• Increased ROI from marketing initiatives
• Stronger brand positioning and market share
• More effective sales leadership and motivation
• Data-driven decision-making in marketing and sales

Personal Impact

At the end of this training course, the participants will gain the following:

• Broader strategic marketing knowledge
• Enhanced sales leadership capabilities
• Improved analytical and decision-making skills
• Confidence in managing cross-functional teams
• Practical tools for campaign execution
• Career advancement through certification and expertise