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Course Schedule
Classroom Sessions:
DateVenueFees
07 - 11 Apr 2025 Dubai - UAE $5,950
11 - 15 Aug 2025 Dubai - UAE $5,950
01 - 05 Dec 2025 Dubai - UAE $5,950
06 - 10 Apr 2026 Dubai - UAE $5,950
10 - 14 Aug 2026 Dubai - UAE $5,950
30 Nov - 04 Dec 2026 Dubai - UAE $5,950
Online Sessions:

06 - 10 Oct 2025 Online $3,950
05 - 09 Oct 2026 Online $3,950
Course Description

INTRODUCTION

Social media marketing has huge potential to enhance brand visibility, customer engagement and overall business growth. Organisations can engage directly with customers fostering stronger relationships and loyalty. Their brands are visible and recognised by a much wider audience.

Analytics provide useful insights into customer behaviours and preferences, so they can tailor strategies more effectively. They can leverage trends and stay ahead of competitors. Compared to traditional marketing, social media is more targeted at a lower cost.

This Certified Social Media Marketing training course provides participants with the knowledge and skills to help their organisations achieve this potential. They leave with new abilities in reaching, engaging and retaining customers.

This GLOMACS Certified Social Media Marketing training course will highlight:

  • Which social media platforms to focus on
  • How to measure the success of your social media campaigns
  • The difference between organic and paid social media strategies
  • How to increase online engagement with different audiences
  • Examples of successful social media campaigns in different countries and cultures

Objectives

This training course provides comprehensive knowledge and practical skills so delegates can:

  • Explain the role of social media in marketing strategies
  • Develop effective social media strategies aligned with business goals
  • Create and curate content for various platforms
  • Build and manage online communities that engage customers and foster loyalty
  • Manage social media advertising, including allocating budgets and targeting
  • Use analytics tools to measure campaign success.

Training Methodology

This training course shares both theory and industry best practices with practical sessions in accordance with adult learning and learner-centered principles.

We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions.

Participants are encouraged to reflect on and discuss their own professional issues and experiences. We will spend time working one-on-one and in small groups to resolve the challenges participants face. They will leave with new ideas and skills they can implement immediately they step back into their teams.

Organisational Impact

The Organisation will have the following benefits;

  • Higher social media penetration
  • Targeted campaigns that maximise return on investment
  • Enhanced targeting and personalization
  • Improved brand awareness, trust and loyalty
  • Higher customer satisfaction, conversions and sales

Personal Impact

Participants will experience the following benefits:

  • Expanded understanding of the essential skills of strategy development, content creation, analytics and platform-specific marketing
  • Confidence creating and managing social media campaigns
  • Competence engaging audiences and building visibility via social media
  • Up-to-date with the latest trends and tools, helping you adapt to ever changing algorithms and platforms
  • Demonstrates your expertise in social media marketing knowledge and practices
  • Connect with peers, building your network and fostering professional relationships

WHO SHOULD ATTEND?

This training course is designed to equip social media marketing practitioners with practical skills and knowledge and is applicable across  industry sectors, government and charities.

This GLOMACS Certified Social Media Marketing training course training course is suitable to a wide range of professionals and will greatly benefit:

  • Business owners looking to promote their brands through social media
  • Marketing professionals wanting to increase engagement and conversions
  • Content creators wanting best practices and effective strategies
  • Social media managers wanting new insights and ideas
  • Digital marketers managing integrated campaigns
  • Customer service managers wanting better customer satisfaction
  • Sales professionals wanting to leverage social media
Course Outline

DAY 1

Defining the Social Media Marketing Strategy

  • Clarifying purpose for social media activities across the organisation
  • Aligning social media objectives with business goals
  • Understanding and creating personas for target audiences
  • Choosing the best social media platforms and apps
  • Confirming messaging to be delivered via social media
  • Resources required, including budgets

DAY 2

Effective Content Curation Strategies

  • Identifying content that will engage your audiences
  • Developing a content calendar for managing the curation workload
  • Content repurposing and automation
  • Using AI to create text, image and video content
  • Using storytelling to craft compelling narratives audiences remember
  • User-generated content created by employees and customers

DAY 3

Social Media Campaigns and Advertising

  • Structuring social media campaign plans
  • Integrating social media campaigns into overall marketing strategies
  • The difference between paid and organic social media marketing
  • Understanding online advertising, display ads and sponsored content
  • Identifying and collaborating with influencers and affiliates
  • Examples of successful social media marketing campaigns

DAY 4

Enhancing Customer Service and Sales

  • Facilitating  immediate engagement in responding to queries and complaints
  • Fostering a more personal service tailored to customer preferences
  • Enhancing overall customer satisfaction with accessibility and visibility
  • Turning niche audiences into buyers and loyal customers
  • Directly selling products and services through social commerce
  • Fostering trust, loyalty, repeat purchases and word-of-mouth referrals

DAY 5

Monitoring and Evaluation

  • Key metrics to measure campaign activities
  • Key metrices for measuring campaign outcomes and successes
  • Evaluating the campaign’s impact on business objectives
  • Reporting achievements to senior leaders
  • Action planning to take learning back into your workplace
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations

Endorsed Education Provider

  • Quality Logo

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org

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Frequently Asked Question:

How can I find out more information about a specific course?

For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.

Can I get a discount for group bookings?

Yes, GLOMACS offers special discounts for group bookings. If you’re planning to enroll multiple participants from your organization, please reach out to our team to discuss the available discount packages.

How are GLOMACS courses structured?

Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions, hands-on activities, and interactive Q&A sessions to maximize learning outcomes.

Will I receive a certificate upon completing a GLOMACS course?

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

Does GLOMACS offer customized training for organizations?

Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.

How can I register for a GLOMACS course?

You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.

Who are the trainers at GLOMACS?

Our trainers are industry experts with years of practical experience in their respective fields. They bring real-world knowledge and insights into the classroom, ensuring that our participants receive top-tier, applicable skills and expertise.

Are GLOMACS training courses available online or in person?

GLOMACS offers both online and in-person training options. You can choose from interactive virtual sessions or attend one of our globally located in-person training courses. The flexibility ensures that learning fits your schedule and preferences.

What types of training courses does GLOMACS offer?

GLOMACS offers a wide range of professional development training courses across various industries, including Leadership & Management, Finance & Accounting, Human Resources, Engineering, Oil & Gas, Operations and Logistics, Engineering and Technical and more. Our training courses are designed to enhance career growth and organizational effectiveness.

What are the key benefits of attending a GLOMACS course?

Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability, industry-recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.

Why should I choose GLOMACS?

GLOMACS is a globally recognized leader in professional training and development, with a reputation for delivering high-quality, results-driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online and in-person), and accredited certifications that add real value to your career.

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