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An Interactive 5-Day Training Course

Strategic Account Management in the Digital Age

Mastering AI and Digital Tools to Drive Account Success

Schedules Introduction Objectives Methodology Organisational Impact Personal Impact Who should Attend? Outline

Classroom Schedule

Date	Venue	Fees
13 - 17 Oct 2025	Dubai - UAE	$ 5,950
24 - 28 Nov 2025	London - UK	$ 5,950
29 Dec - 02 Jan 2026	London - UK	$ 5,950
23 - 27 Mar 2026	London - UK	$ 5,950
15 - 19 Jun 2026	Dubai - UAE	$ 5,950
14 - 18 Sep 2026	Amsterdam - The Netherlands	$ 5,950
12 - 16 Oct 2026	Dubai - UAE	$ 5,950
23 - 27 Nov 2026	London - UK	$ 5,950
28 Dec - 01 Jan 2027	London - UK	$ 5,950
Online Schedule
23 - 27 Mar 2026	Online	$ 3,950
14 - 18 Sep 2026	Online	$ 3,950

Introduction

This Strategic Account Management in the Digital Age training course is designed for professionals and executives aiming to harness the power of digital transformation to drive their account management strategies. In a rapidly evolving digital landscape, understanding and implementing cutting-edge digital tools and AI technologies is crucial for maintaining a competitive edge. This comprehensive training course provides the knowledge and skills necessary to excel in strategic and key account management, leveraging digital innovations to enhance customer relationships and business outcomes.

AI, chat bots and Salesforce automation are changing the way service is delivered and value created. This training course contains the very latest thinking and tools to enable organisations to be at the cutting edge of this new service revolution that will transform how service is delivered and received and customer value is created.

This Strategic Account Management in the Digital Age training course will highlight:

The fundamental concepts of digital transformation
The integration of AI and digital tools in account management
Strategies for developing and implementing digital roadmaps
Best practices for overcoming digital transformation challenges
Future trends in digital account management

Objectives

At the end of this Strategic Account Management in the Digital Age training course, you will learn to:

Understand the core concepts of digital transformation
Develop strategies for integrating digital tools in account management
Analyze the impact of AI on strategic account management
Design a digital roadmap for key accounts
Apply best practices for implementing digital strategies

Methodology

This Strategic Account Management in the Digital Age training course uses a blend of video lectures, interactive quizzes, real-world case studies, access to AI and Digital tools and practical assignments to facilitate learning. Participants will engage in discussions and receive supplementary resources to enhance their understanding and application of digital strategies in account management.

Organisational Impact

The Organisation will have the following benefits,

Enhanced efficiency in account management processes
Improved customer engagement and satisfaction
Increased agility and innovation in business strategies
Better decision-making through data analytics
Competitive advantage through AI integration
Fostered culture of continuous digital improvement

Personal Impact

At the end of this Strategic Account Management in the Digital Age training course, the participants will gain the following,

Advanced understanding of digital transformation
Skills to leverage AI and digital tools in account management
Ability to create and implement effective digital strategies
Insights into future trends in digital account management
Practical knowledge through case studies and assignments
Enhanced career growth opportunities

Who should Attend?

This GLOMACS Strategic Account Management in the Digital Age training course is suitable to a wide range of professionals but will greatly benefit:

Marketing and Sales Executives
Account Managers
Business Development Executives
Strategic Account Managers
Customer Relationship Managers
Key and Strategic Account Managers

Course Outline

Day 1

Introduction to Digital Transformation and Key Account Management

Overview of Digital Transformation
- Definition and Importance
- Historical Perspective
- Technological Advancements
Core Components of Digital Transformation
- Technology Integration
- Data and Analytics
- Customer Experience
Benefits and Challenges of Digital Transformation
- Enhanced Efficiency
- Improved Customer Engagement
- Organizational Resistance
- Technical Challenges
Key Trends in Digital Transformation
- AI and Machine Learning
- IoT
- Blockchain
- Edge Computing

Day 2

Digital Tools and Technologies for Account Management

Introduction to Digital Tools
- CRM Systems
- Digital Communication Tools
Leveraging CRM Systems
- Key Features and Benefits
- Best Practices for CRM Utilization
Digital Communication Tools
- Platforms and Usage
- Enhancing Customer Interactions
Data Analytics for Account Management
- Big Data Overview
- Predictive Analytics Techniques

Day 3

AI in Strategic Account Management

Understanding AI
- Definition and Key Concepts
- Applications in Business
AI Tools for Market Analysis
- Customer Insights
- Market Trends Analysis
Predictive Analytics for Account Management
- Techniques and Tools
Personalizing Customer Interactions with AI
- Customization Techniques
- Enhancing Customer Experience

Day 4

Developing a Digital Strategy for Key Accounts

Setting Objectives and KPIs
- Defining Goals
- Measuring Success
Creating a Digital Roadmap
- Planning and Implementation
- Tools and Frameworks
Integrating Digital Tools
- Process Integration
- Technology Alignment

Day 5

Implementing Digital Strategies and Future Trends

Change Management
- Overcoming Resistance
- Engaging Stakeholders
Training and Empowering Teams
- Skill Development
- Continuous Learning
Monitoring and Adjusting Strategies
- Performance Tracking
- Strategy Refinement
Future Trends in Digital Transformation
- Emerging Technologies
- Preparing for Continuous Evolution
Conclusion and Key Takeaways
- Summary of Learnings
- Encouragement for Ongoing Development

Certificates

On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.

Providers and Associations

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Frequently Asked Question:

GLOMACS offers both online andperson training options. You can choose from interactive virtual sessions or attend one of our globally locatedperson training courses. The flexibility ensures that learning fits your schedule and preferences.

Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.

Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions,on activities, and interactive Q&A sessions to maximize learning outcomes.

For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.

You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.

Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability,recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.

GLOMACS is a globally recognized leader in professional training and development, with a reputation for deliveringquality,driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online andperson), and accredited certifications that add real value to your career.

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

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Related Categories

Sales & Marketing Digital Transformation Artificial Intelligence (AI)

An Interactive 5-Day Training Course

Strategic Account Management in the Digital Age