Strategic Account Management in the Digital Age

INTRODUCTION

This Strategic Account Management in the Digital Age training course is designed for professionals and executives aiming to harness the power of digital transformation to drive their account management strategies. In a rapidly evolving digital landscape, understanding and implementing cutting-edge digital tools and AI technologies is crucial for maintaining a competitive edge. This comprehensive training course provides the knowledge and skills necessary to excel in strategic and key account management, leveraging digital innovations to enhance customer relationships and business outcomes.

AI, chat bots and Salesforce automation are changing the way service is delivered and value created.  This training course contains the very latest thinking and tools to enable organisations to be at the cutting edge of this new service revolution that will transform how service is delivered and received and customer value is created.

This Strategic Account Management in the Digital Age training course will highlight:

• The fundamental concepts of digital transformation
• The integration of AI and digital tools in account management
• Strategies for developing and implementing digital roadmaps
• Best practices for overcoming digital transformation challenges
• Future trends in digital account management

Objectives

At the end of this Strategic Account Management in the Digital Age training course, you will learn to: 

• Understand the core concepts of digital transformation
• Develop strategies for integrating digital tools in account management
• Analyze the impact of AI on strategic account management
• Design a digital roadmap for key accounts
• Apply best practices for implementing digital strategies

Training Methodology

This Strategic Account Management in the Digital Age  training course uses a blend of video lectures, interactive quizzes, real-world case studies, access to AI and Digital tools and practical assignments to facilitate learning. Participants will engage in discussions and receive supplementary resources to enhance their understanding and application of digital strategies in account management.

Organisational Impact

The Organisation will have the following benefits;

• Enhanced efficiency in account management processes
• Improved customer engagement and satisfaction
• Increased agility and innovation in business strategies
• Better decision-making through data analytics
• Competitive advantage through AI integration
• Fostered culture of continuous digital improvement

Personal Impact

At the end of this Strategic Account Management in the Digital Age training course, the participants will gain the following;

• Advanced understanding of digital transformation
• Skills to leverage AI and digital tools in account management
• Ability to create and implement effective digital strategies
• Insights into future trends in digital account management
• Practical knowledge through case studies and assignments
• Enhanced career growth opportunities

WHO SHOULD ATTEND?

This GLOMACS Strategic Account Management in the Digital Age training course is suitable to a wide range of professionals but will greatly benefit:

• Marketing and Sales Executives
• Account Managers
• Business Development Executives
• Strategic Account Managers
• Customer Relationship Managers
• Key and Strategic Account Managers