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Course Schedule
Classroom Sessions:
DateVenueFees
12 - 16 May 2025 Dubai - UAE $5,950
25 - 29 Aug 2025 Dubai - UAE $5,950
13 - 17 Oct 2025 London - UK $5,950
29 Dec 2025 - 02 Jan 2026 Dubai - UAE $5,950
Course Description

INTRODUCTION

Marketing is the business function that identifies customer needs, comes up with products and services to satisfy these needs, determines which stakeholders the organization can best serve and designs programmes to influence these stakeholders.

This training course focuses on:

  • The major decisions marketing and brand management leaders face in matching their organizations resources with marketplace realities
  • Analysis of current issues in marketing and brand management and frameworks for managing them
  • Best practices, concepts, tools and techniques for managing marketing and brand activities
  • Applying marketing and branding theories to the real-world issues delegates face including balancing demand and supply, understanding, and responding to buyer behaviors, and relationship building.

Objectives

By the end of this training course participants will be able to:

  • Align marketing with other strategic initiatives within the organization
  • Improve the sales recruiting, interviewing, and hiring process
  • Integrate social media marketing with traditional marketing activities
  • Use the marketing mix to increase business development opportunities
  • Recommend, develop, and manage branding activities

Training Methodology

The training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centered principles.

Participants will have opportunities to put into practice the skills they develop and enhance during the course. We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions.

We will spend time working one-on-one and in small groups to resolve the challenges participants face. They will leave with new ideas and skills they can implement immediately they step back into their teams.

Participants are encouraged to reflect on and discuss their own professional issues and experiences. Overall, 60% of training will be experiential and 40% will be theoretical.

Participants will receive a course manual with an introduction to the training, slides, overview, background information, exercises, and plenty of space for their own notes.

Organisational Impact

Here are just some of the many valuable benefits to your organization:

  • Enhanced capabilities and professionalism amongst marketing and branding leaders
  • Structured and logical brand development and management that supports consistent product management activities
  • Marketing strategy and plans that link to and support strategic business objectives
  • Higher levels of customer satisfaction and loyalty leading to reduced customer churn and increased revenues.

Personal Impact

After attending this GLOMACS training course, you will be able to:

  • Confidently advise executives and board members on appropriate marketing strategies for your organization
  • Evaluate existing brands and make recommendations for improving brand management activities
  • Develop and implement marketing plans to improve customer relationship management and generate growing revenues
  • Explain the financial aspects of marketing and brand management, develop marketing forecasts and budgets, and advise on investment decisions.

WHO SHOULD ATTEND?

This Mini MBA training course is for executives with marketing responsibilities, and those who wish to understand strategic marketing decision making, including:

  • Regional and Country Managers
  • Marketing Managers and Marketing Directors
  • Brand Managers and Directors
  • Customer Relationship Managers and Executives
  • Customer Service Managers and Executives
  • Business Development Managers and Executives
  • Marketing Strategists and Planners
  • Digital Brand Management, Digital Marketing, Social Media and SEO Specialists
  • Researchers and Data Analysts
  • PR, Public Affairs, Community Relations, Media Relations and Reputation Management Professionals
Course Outline

DAY 1

Strategic Marketing Management

  • Overview of the core marketing concepts and the marketing process
  • Methods for analyzing marketing opportunities
  • Strategies for managing products and services including product families and product lines
  • Designing pricing strategies to maximize volumes, revenues or profits
  • Strategic distribution decisions to get products to customers quickly and cost effectively
  • Developing effective promotion strategies to engage consumers, customers and clients

DAY 2

Brand Management

  • Creating an effective brand identity
  • Brand naming options for product families and product lines
  • Developing support for the brand: champions, ambassadors, celebrities, influencers
  • Protecting the brand over time: monitoring stakeholder experiences and perceptions
  • Knowing when to refresh the brand
  • Managing the organizations reputation

DAY 3

Managing Stakeholders

  • Understanding B2C decision making and buyer behaviors
  • Understanding B2B decision making and buyer behaviors
  • Mapping, segmenting and prioritizing stakeholders
  • How to create buyer behaviors
  • Relationships management: using customer journey maps
  • Improving customer experience: taking customers on the journey

DAY 4

Managing Marketing Communication Activities

  • Key marketing tools and channels
  • Digital marketing and social media marketing
  • Managing relationships with the media
  • Developing new products and services
  • Managing the product life cycle
  • Useful frameworks for creating a marketing plan

DAY 5

Evaluation & Finance for Marketers

  • Developing key marketing KPIs to measure outputs, outcomes, value and differentiation
  • The financial cycle: creating marketing forecasts and budgets
  • Reading financial information: P&L accounts, balance sheets and cash-flow
  • Demonstrating return on investment for executives
  • Investment decision making
  • Action planning
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations

Endorsed Education Provider

  • Quality Logo

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org

In Association With

Oxford Management Centre

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

Visit website

KC Academy

KC Academy

Our collaboration with KC Academy aims to provide the best training services and benefits for our valued clients

Visit website

Options & Brochure
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Frequently Asked Question:

How can I find out more information about a specific course?

For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.

Can I get a discount for group bookings?

Yes, GLOMACS offers special discounts for group bookings. If you’re planning to enroll multiple participants from your organization, please reach out to our team to discuss the available discount packages.

How are GLOMACS courses structured?

Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions, hands-on activities, and interactive Q&A sessions to maximize learning outcomes.

Will I receive a certificate upon completing a GLOMACS course?

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

Does GLOMACS offer customized training for organizations?

Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.

How can I register for a GLOMACS course?

You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.

Who are the trainers at GLOMACS?

Our trainers are industry experts with years of practical experience in their respective fields. They bring real-world knowledge and insights into the classroom, ensuring that our participants receive top-tier, applicable skills and expertise.

Are GLOMACS training courses available online or in person?

GLOMACS offers both online and in-person training options. You can choose from interactive virtual sessions or attend one of our globally located in-person training courses. The flexibility ensures that learning fits your schedule and preferences.

What types of training courses does GLOMACS offer?

GLOMACS offers a wide range of professional development training courses across various industries, including Leadership & Management, Finance & Accounting, Human Resources, Engineering, Oil & Gas, Operations and Logistics, Engineering and Technical and more. Our training courses are designed to enhance career growth and organizational effectiveness.

What are the key benefits of attending a GLOMACS course?

Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability, industry-recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.

Why should I choose GLOMACS?

GLOMACS is a globally recognized leader in professional training and development, with a reputation for delivering high-quality, results-driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online and in-person), and accredited certifications that add real value to your career.

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