Search for a Glomacs Course by Keywords

Course Schedule
Classroom Sessions:
Date Venue Fees
06 - 10 May 2024 London - UK $5,950
22 - 26 Jul 2024 Dubai - UAE $5,950
16 - 20 Sep 2024 Dubai - UAE $5,950
02 - 06 Dec 2024 London - UK $5,950
Course Description


This GLOMACS Digital Transformation of Public Affairs and Government Relations training course will show participants how to develop and implement digital public affairs strategies that achieve efficiency and effectiveness, thereby increasing value to the organization. It will arm them with the necessary skills, tools, and capabilities to digitally reshape their government and public affairs functions and teams. As AI and data science proliferate, hence their applications for public policy and government affairs should be evaluated and prudently implemented, with the expectation that these innovations will lead to more efficient and effective policy and decision making.

Touching on all aspects and use cases of Public and Government Affairs - from stakeholder mapping to government engagement, the training course will provide you with practical digital transformation frameworks and step plans to digitalize operations and strategies. It will help Public Affairs and government relations leaders understand how to manage digital transformation programmes through a combination of lectures, discussions, and hands-on exercises. The training course will also cover the latest trends and best practices in the field and provide participants with the tools and knowledge they need to effectively navigate and succeed in the digital landscape of policy and public affairs.

This Digital Transformation of Public Affairs and Government Relations training course will highlight:

  • How to manage digital transformation projects in public affairs
  • Digital skills for public affairs
  • Implementing frameworks and step plans
  • Digital technologies for public affairs - machine learning, blockchain, data clouds
  • Information architecture and data analytics for public affairs


At the end of this Digital Transformation of Public Affairs and Government Relations training course, you will learn to:

  • Identify how digitalisation of public affairs can increase its value to the wider organization
  • Identify, describe the Public Affairs use cases for digitalisation
  • Distinguish between the different technical, software and engineering roles, in order to manage and implement digitalisation programmes
  • How to make better use of data, analytics and visualization for Government Relations
  • Benchmark your transformation against other industrial players and measure the success indicators of your improved performance

Training Methodology

This GLOMACS Digital Transformation of Public Affairs and Government Relations training course uses a range of digital leadership and business models, methods, lectures, discussions and tools along with hands-on exercises, situational simulations, individual feedback and case studies.

Organisational Impact

The Organization will benefit as the following;

  • Developing a greater capability to achieve digital leadership
  • Articulate meaningful research questions to guide their digital engagement goals 
  • Enhance the management and strategy of a business through best practice digital technologies
  • Contributing to innovation and improving efficiency and effectiveness of operational processes
  • Contributing to innovation and decision-making which impacts revenue growth
  • Helping it to build information capabilities that significantly increase value from government and regulatory intervention

Personal Impact

The delegates will benefit as the following;

  • Gaining digital capabilities and skills for leading digital transformation projects
  • Guiding teams in weathering the disruptive innovation in workplaces
  • Build strong professional relationships based on ethical principles with key audiences 
  • Formulating digital strategies to increase the success of Government Relations
  • Proficiently utilize digital platforms to communicate, connect and build community
  • Receiving knowledge about the state of play and best practices around digital technologies, tools, trends, and frameworks


This training course is designed for those who might be new to this discipline, and will serve as useful building blocks for those already active in this area.

The success of Digital Transformation of Public Affairs in any organization will involve people from a number of disciplines, this training course is equally relevant to those involved in the wider application of Public Affairs as well as those Senior figures and Executives who need to engage with Government, Legislators and Politicians for work.

This Digital Transformation of Public Affairs and Government Relations training course is recommended for managers tasked with overseeing Strategic Government and Public Affairs:

  • Leaders and Managers of Public Affairs and Government Relationship teams
  • Ministerial & Ministerial Committee Levels
  • Executive Management and Directors
  • Government Relations Officers
  • Public Affairs Officers / Professionals
  • Public Relations Officers / Professionals
  • Policy Makers / Officers / Analysts / Professionals
Course Outline


Digitalisation Frameworks

  • Overview
  • Framework for digital transformation of public affairs
  • The benefits of digitally transforming public affairs
  • Lenses of digital transformation
  • The public affairs digital transformation step plan

Workshop - Session 1: Build a digital tool to analyse a political process

  • Introduction of the scenario
  • Defining the use case
  • Defining the requirements



Data Management

  • Governments and open source data
  • Development of digital portals and platforms
  • Business intelligence and data analytics for public affairs management
  • A managerial view of data analytics for digital transformation
  • Data / information architecture
  • Data visualisation for public affairs

Workshop - Session 2: Build a digital tool to analyse a political process

  • Identifying the data
  • Collecting the data



Digital Technologies

  • How can machine learning assist public affairs management?
  • Blockchain and public affairs
  • The cloud and its intersections with public affairs management
  • Practical technology tools for public affairs managers
  • Identify relevant digital trends within today’s society
  • A data management platform for public affairs

Workshop - Session 3: Build a digital tool to analyse a political process

  • Applying machine learning to the tool




  • Distinguish between digital roles and activities
  • Build digital skills for your public affairs team
  • Manage digital transformation projects in public affairs
  • Reporting digital transformation programmes to senior management
  • Privacy and security

Workshop - session 4: Build a digital tool to analyse a political process

  • Building the UI / UX



Workshop - Session 5: Build a Digital Tool to Analyse a Political Process

  • Connecting the back end to the front end
  • Testing
  • Implementation
  • Reviewing customer feedback
  • Q&A
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations

Endorsed Education Provider

  • Quality Logo

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

In Association With

Oxford Management Centre

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

Visit website

KC Academy

KC Academy

Our collaboration with KC Academy aims to provide the best training services and benefits for our valued clients

Visit website

Options & Brochure
Related Categories

GLOMACS Training & Consultancy
Typically replies within an hour

Hi there 👋
My name is Olivia. Please tell me how I can assist you..