Digital Transformation of
Public Affairs and Government Relations

This GLOMACS Digital Transformation of Public Affairs and Government Relations training course will show participants how to develop and implement digital public affairs strategies that achieve efficiency and effectiveness, thereby increasing value to the organization. It will arm them with the necessary skills, tools, and capabilities to digitally reshape their government and public affairs functions and teams. As AI and data science proliferate, hence their applications for public policy and government affairs should be evaluated and prudently implemented, with the expectation that these innovations will lead to more efficient and effective policy and decision making.

Touching on all aspects and use cases of Public and Government Affairs - from stakeholder mapping to government engagement, the training course will provide you with practical digital transformation frameworks and step plans to digitalize operations and strategies. It will help Public Affairs and government relations leaders understand how to manage digital transformation programmes through a combination of lectures, discussions, and hands-on exercises. The training course will also cover the latest trends and best practices in the field and provide participants with the tools and knowledge they need to effectively navigate and succeed in the digital landscape of policy and public affairs.

This Digital Transformation of Public Affairs and Government Relations training course will highlight:

• How to manage digital transformation projects in public affairs
• Digital skills for public affairs
• Implementing frameworks and step plans
• Digital technologies for public affairs - machine learning, blockchain, data clouds
• Information architecture and data analytics for public affairs

At the end of this Digital Transformation of Public Affairs and Government Relations training course, you will learn to:

• Identify how digitalisation of public affairs can increase its value to the wider organization
• Identify, describe the Public Affairs use cases for digitalisation
• Distinguish between the different technical, software and engineering roles, in order to manage and implement digitalisation programmes
• How to make better use of data, analytics and visualization for Government Relations
• Benchmark your transformation against other industrial players and measure the success indicators of your improved performance

This GLOMACS Digital Transformation of Public Affairs and Government Relations training course uses a range of digital leadership and business models, methods, lectures, discussions and tools along with hands-on exercises, situational simulations, individual feedback and case studies.

The Organization will benefit as the following;

• Developing a greater capability to achieve digital leadership
• Articulate meaningful research questions to guide their digital engagement goals 
• Enhance the management and strategy of a business through best practice digital technologies
• Contributing to innovation and improving efficiency and effectiveness of operational processes
• Contributing to innovation and decision-making which impacts revenue growth
• Helping it to build information capabilities that significantly increase value from government and regulatory intervention

The delegates will benefit as the following;

• Gaining digital capabilities and skills for leading digital transformation projects
• Guiding teams in weathering the disruptive innovation in workplaces
• Build strong professional relationships based on ethical principles with key audiences 
• Formulating digital strategies to increase the success of Government Relations
• Proficiently utilize digital platforms to communicate, connect and build community
• Receiving knowledge about the state of play and best practices around digital technologies, tools, trends, and frameworks

This training course is designed for those who might be new to this discipline, and will serve as useful building blocks for those already active in this area.

The success of Digital Transformation of Public Affairs in any organization will involve people from a number of disciplines, this training course is equally relevant to those involved in the wider application of Public Affairs as well as those Senior figures and Executives who need to engage with Government, Legislators and Politicians for work.

This Digital Transformation of Public Affairs and Government Relations training course is recommended for managers tasked with overseeing Strategic Government and Public Affairs:

• Leaders and Managers of Public Affairs and Government Relationship teams
• Ministerial & Ministerial Committee Levels
• Executive Management and Directors
• Government Relations Officers
• Public Affairs Officers / Professionals
• Public Relations Officers / Professionals
• Policy Makers / Officers / Analysts / Professionals

DAY 1

Digitalisation Frameworks

• Overview
• Framework for digital transformation of public affairs
• The benefits of digitally transforming public affairs
• Lenses of digital transformation
• The public affairs digital transformation step plan

Workshop - Session 1: Build a digital tool to analyse a political process

• Introduction of the scenario
• Defining the use case
• Defining the requirements

DAY 2

Data Management

• Governments and open source data
• Development of digital portals and platforms
• Business intelligence and data analytics for public affairs management
• A managerial view of data analytics for digital transformation
• Data / information architecture
• Data visualisation for public affairs

Workshop - Session 2: Build a digital tool to analyse a political process

• Identifying the data
• Collecting the data

DAY 3

Digital Technologies

• How can machine learning assist public affairs management?
• Blockchain and public affairs
• The cloud and its intersections with public affairs management
• Practical technology tools for public affairs managers
• Identify relevant digital trends within today’s society
• A data management platform for public affairs

Workshop - Session 3: Build a digital tool to analyse a political process

• Applying machine learning to the tool

DAY 4

Implementation

• Distinguish between digital roles and activities
• Build digital skills for your public affairs team
• Manage digital transformation projects in public affairs
• Reporting digital transformation programmes to senior management
• Privacy and security

Workshop - session 4: Build a digital tool to analyse a political process

• Building the UI / UX

DAY 5

Workshop - Session 5: Build a Digital Tool to Analyse a Political Process

• Connecting the back end to the front end
• Testing
• Implementation
• Reviewing customer feedback
• Q&A

In Association With

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

KC Academy

Our collaboration with KC Academy aims to provide the best training services and benefits for our valued clients

© 2023. Material published by GLOMACS shown here is copyrighted.
All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

P.O. Box 74653, Dubai, United Arab Emirates
Tel : +971 - 04 - 425 0700, Fax : +971 (04) 425 0701, Email : info@glomacs.com