Digital Transformation of Public Affairs and Government Relations

An Interactive 5-Day Training Course

Digital Transformation of Public Affairs and Government Relations

Leveraging Data and Technology to Enhance the impact of Government Relations

NASBA
Classroom Schedule
Date Venue Fees
08 - 12 Dec 2025 London $ 5,950
23 - 27 Mar 2026 London $ 5,950
11 - 15 May 2026 London $ 5,950
27 - 31 Jul 2026 Dubai $ 5,950
21 - 25 Sep 2026 Dubai $ 5,950
07 - 11 Dec 2026 London $ 5,950

Introduction

This Digital Transformation of Public Affairs and Government Relations training course will show participants how to develop and implement digital public affairs strategies that achieve efficiency and effectiveness, thereby increasing value to the organization. It will arm them with the necessary skills, tools, and capabilities to digitally reshape their government and public affairs functions and teams. As AI and data science proliferate, hence their applications for public policy and government affairs should be evaluated and prudently implemented, with the expectation that these innovations will lead to more efficient and effective policy and decision making.

Touching on all aspects and use cases of Public and Government Affairs - from stakeholder mapping to government engagement, the training course will provide you with practical digital transformation frameworks and step plans to digitalize operations and strategies. It will help Public Affairs and government relations leaders understand how to manage digital transformation programmes through a combination of lectures, discussions, and hands-on exercises. The training course will also cover the latest trends and best practices in the field and provide participants with the tools and knowledge they need to effectively navigate and succeed in the digital landscape of policy and public affairs.

This GLOMACS Digital Transformation of Public Affairs and Government Relations training course will highlight:

  • How to manage digital transformation projects in public affairs
  • Digital skills for public affairs
  • Implementing frameworks and step plans
  • Digital technologies for public affairs - machine learning, blockchain, data clouds
  • Information architecture and data analytics for public affairs

Objectives

At the end of this Digital Transformation of Public Affairs and Government Relations training course, you will learn to:

  • Identify how digitalisation of public affairs can increase its value to the wider organization
  • Identify, describe the Public Affairs use cases for digitalisation
  • Distinguish between the different technical, software and engineering roles, in order to manage and implement digitalisation programmes
  • How to make better use of data, analytics and visualization for Government Relations
  • Benchmark your transformation against other industrial players and measure the success indicators of your improved performance

Training Methodology

This GLOMACS Digital Transformation of Public Affairs and Government Relations training course uses a range of digital leadership and business models, methods, lectures, discussions and tools along with hands-on exercises, situational simulations, individual feedback and case studies.

Organisational Impact

The Organization will benefit as the following,

  • Developing a greater capability to achieve digital leadership
  • Articulate meaningful research questions to guide their digital engagement goals 
  • Enhance the management and strategy of a business through best practice digital technologies
  • Contributing to innovation and improving efficiency and effectiveness of operational processes
  • Contributing to innovation and decision-making which impacts revenue growth
  • Helping it to build information capabilities that significantly increase value from government and regulatory intervention

Personal Impact

From this Digital Transformation of Public Affairs and Government Relations training course, the delegates will be able to:

  • Gain digital capabilities and skills for leading digital transformation projects
  • Guide teams in weathering the disruptive innovation in workplaces
  • Build strong professional relationships based on ethical principles with key audiences 
  • Formulate digital strategies to increase the success of Government Relations
  • Proficiently utilize digital platforms to communicate, connect and build community
  • Receive knowledge about the state of play and best practices around digital technologies, tools, trends, and frameworks

Who should Attend?

This training course is designed for those who might be new to this discipline, and will serve as useful building blocks for those already active in this area.

The success of Digital Transformation of Public Affairs in any organization will involve people from a number of disciplines, this training course is equally relevant to those involved in the wider application of Public Affairs as well as those Senior figures and Executives who need to engage with Government, Legislators and Politicians for work.

This Digital Transformation of Public Affairs and Government Relations training course will greatly benefit:

  • Leaders and Managers of Public Affairs and Government Relationship teams
  • Ministerial & Ministerial Committee Levels
  • Executive Management and Directors
  • Government Relations Officers
  • Public Affairs Officers / Professionals
  • Public Relations Officers / Professionals
  • Policy Makers / Officers / Analysts / Professionals
Course Outline
Day 1

Digitalisation Frameworks

  • Overview
  • Framework for digital transformation of public affairs
  • The benefits of digitally transforming public affairs
  • Lenses of digital transformation
  • The public affairs digital transformation step plan

Workshop - Session 1: Build a digital tool to analyse a political process

  • Introduction of the scenario
  • Defining the use case
  • Defining the requirements

 

Day 2

Data Management

  • Governments and open source data
  • Development of digital portals and platforms
  • Business intelligence and data analytics for public affairs management
  • A managerial view of data analytics for digital transformation
  • Data / information architecture
  • Data visualisation for public affairs

Workshop - Session 2: Build a digital tool to analyse a political process

  • Identifying the data
  • Collecting the data

 

Day 3

Digital Technologies

  • How can machine learning assist public affairs management?
  • Blockchain and public affairs
  • The cloud and its intersections with public affairs management
  • Practical technology tools for public affairs managers
  • Identify relevant digital trends within today’s society
  • A data management platform for public affairs

Workshop - Session 3: Build a digital tool to analyse a political process

  • Applying machine learning to the tool

 

Day 4

Implementation

  • Distinguish between digital roles and activities
  • Build digital skills for your public affairs team
  • Manage digital transformation projects in public affairs
  • Reporting digital transformation programmes to senior management
  • Privacy and security

Workshop - session 4: Build a digital tool to analyse a political process

  • Building the UI / UX

 

Day 5

Workshop - Session 5: Build a Digital Tool to Analyse a Political Process

  • Connecting the back end to the front end
  • Testing
  • Implementation
  • Reviewing customer feedback
  • Q&A
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Frequently Asked Question:

GLOMACS offers both online andperson training options. You can choose from interactive virtual sessions or attend one of our globally locatedperson training courses. The flexibility ensures that learning fits your schedule and preferences.
Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.
Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions,on activities, and interactive Q&A sessions to maximize learning outcomes.
For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.
You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.
Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability,recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.
GLOMACS is a globally recognized leader in professional training and development, with a reputation for deliveringquality,driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online andperson), and accredited certifications that add real value to your career.

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

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