Effective Communication
for Government Employees

INTRODUCTION

Effective Communications for Government Employees lets you understand how to develop a professional communication approach as a government to all your stakeholders. Important is not the question that the government should communicate, but much more the answers to the questions of what, when, whom, and how.

The way how communication from the government is perceived by the audience is essential for the successful implementation of government policies, rules and regulations and will also support the success of national, regional, and local servants. Also, governments have to think more and more in branding and reputation terms and not only during times of crisis.

This Effective Communications for Government Employees training course will take you step by step through the strategic approach, the external communications field, the internal communications field, how to navigate and select the right communication tools, and how to develop your career as a professional communicator.

This GLOMACS training course will highlight:

• Development of communication strategy for government bodies
• Understanding the stakeholders of the government communication
• The approach to external communication
• Key to success is internal communication
• Navigating the huge amount of available communication tools
• Developing your career in government communications

Objectives

At the end of this Effective Communications for Government Employees training course, you will learn to:

• Translate government strategy into a communication strategy to deliver
• Analyse stakeholders and upcoming issues
• Understand the external communication field including media, crisis, branding, partnerships, social media, and reputation
• Implement a strategy for internal communication to assure the success of your communication approach by understanding face-to-face communication, the importance of line-management-communication, how to communicate during change management, and understanding feedback
• Select the right communication tools to bring your strategy effectively to life
• Successfully implement government campaigns and monitor communication including the delivery of the strategic objectives
• Develop your own career in government communication

Training Methodology

The training course will use a combination of classroom training with lectures, interactive sessions, and the development of a case study. Every day, time will be spent on implementing the learning into the group case studies (including cases from the participants) which will be presented to the whole group on the last day. A strong participation of every participant is required to get the best result.

Organisational Impact

Organizations will gain immediate impact from this Effective Communications for Government Employees training course because the participants learn not only the theory behind communication but also a lot of practical tools on how to apply this theory in everyday practice.

These include:

• Development of communication strategy, based on government policies, rules, and regulations
• Better way of communicating with external stakeholders, using the right combination of communication tools
• Understanding the importance of strong internal communication to make the external approach successful
• Understanding how successful the communication approach was and what actions need to be taken to deliver full success
• Prepare the organization even better for the next crisis by developing the skills of the participants in issue management and crisis communications
• Developing the brand of the government bodies to support sponsoring and build credit amongst the citizens

Personal Impact

This training course is based on developing knowledge and applying these learnings immediately into practice via the interactive approach and case studies.

Your direct benefits are:

• Understanding and developing a communications strategy
• Analyzing and selecting the right stakeholders
• Understanding how to impact external communication from the government towards all stakeholders
• Learning how to involve colleagues internally in the success of government campaigns and actions
• Navigating the broad field of communication tools; understanding and selecting the most effective tools for your next campaign
• Developing a strong online presence for yourself, supporting your own brand and the government organizations you work for
• Understanding the importance of monitoring and measuring for success and applying them
• Applying the learning immediately in either general or your specific communication cases during group case studies

WHO SHOULD ATTEND?

This Effective Communications for Government Employees training course is perfect for all professionals who operate or are thinking of a career move into communications at governments.

This training course is suitable to a wide range of professionals but will greatly benefit:

• Communication professionals in public service
• Communication professionals in organizations aligned to government
• Communication professionals thinking of a career move into government
• Project managers at government organizations
• Internal communication professionals within government organizations
• Media relations professionals within government organizations
• Social media experts within government organizations
• Department heads who want to become better communicators at government organizations