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Course Schedule
Classroom Sessions:
Date Venue Fees
05 - 09 Aug 2024 Dubai - UAE $5,950
26 - 30 Aug 2024 Riyadh - Saudi Arabia $5,950
14 - 18 Oct 2024 London - UK $5,950
Course Description


Effective Communications for Government Employees lets you understand how to develop a professional communication approach as a government to all your stakeholders. Important is not the question that the government should communicate, but much more the answers to the questions of what, when, whom, and how.

The way how communication from the government is perceived by the audience is essential for the successful implementation of government policies, rules and regulations and will also support the success of national, regional, and local servants. Also, governments have to think more and more in branding and reputation terms and not only during times of crisis.

This Effective Communications for Government Employees training course will take you step by step through the strategic approach, the external communications field, the internal communications field, how to navigate and select the right communication tools, and how to develop your career as a professional communicator.

This GLOMACS training course will highlight:

  • Development of communication strategy for government bodies
  • Understanding the stakeholders of the government communication
  • The approach to external communication
  • Key to success is internal communication
  • Navigating the huge amount of available communication tools
  • Developing your career in government communications


At the end of this Effective Communications for Government Employees training course, you will learn to:

  • Translate government strategy into a communication strategy to deliver
  • Analyse stakeholders and upcoming issues
  • Understand the external communication field including media, crisis, branding, partnerships, social media, and reputation
  • Implement a strategy for internal communication to assure the success of your communication approach by understanding face-to-face communication, the importance of line-management-communication, how to communicate during change management, and understanding feedback
  • Select the right communication tools to bring your strategy effectively to life
  • Successfully implement government campaigns and monitor communication including the delivery of the strategic objectives
  • Develop your own career in government communication

Training Methodology

The training course will use a combination of classroom training with lectures, interactive sessions, and the development of a case study. Every day, time will be spent on implementing the learning into the group case studies (including cases from the participants) which will be presented to the whole group on the last day. A strong participation of every participant is required to get the best result.

Organisational Impact

Organizations will gain immediate impact from this Effective Communications for Government Employees training course because the participants learn not only the theory behind communication but also a lot of practical tools on how to apply this theory in everyday practice.

These include:

  • Development of communication strategy, based on government policies, rules, and regulations
  • Better way of communicating with external stakeholders, using the right combination of communication tools
  • Understanding the importance of strong internal communication to make the external approach successful
  • Understanding how successful the communication approach was and what actions need to be taken to deliver full success
  • Prepare the organization even better for the next crisis by developing the skills of the participants in issue management and crisis communications
  • Developing the brand of the government bodies to support sponsoring and build credit amongst the citizens

Personal Impact

This training course is based on developing knowledge and applying these learnings immediately into practice via the interactive approach and case studies.

Your direct benefits are:

  • Understanding and developing a communications strategy
  • Analyzing and selecting the right stakeholders
  • Understanding how to impact external communication from the government towards all stakeholders
  • Learning how to involve colleagues internally in the success of government campaigns and actions
  • Navigating the broad field of communication tools; understanding and selecting the most effective tools for your next campaign
  • Developing a strong online presence for yourself, supporting your own brand and the government organizations you work for
  • Understanding the importance of monitoring and measuring for success and applying them
  • Applying the learning immediately in either general or your specific communication cases during group case studies


This Effective Communications for Government Employees training course is perfect for all professionals who operate or are thinking of a career move into communications at governments.

This training course is suitable to a wide range of professionals but will greatly benefit:

  • Communication professionals in public service
  • Communication professionals in organizations aligned to government
  • Communication professionals thinking of a career move into government
  • Project managers at government organizations
  • Internal communication professionals within government organizations
  • Media relations professionals within government organizations
  • Social media experts within government organizations
  • Department heads who want to become better communicators at government organizations
Course Outline


Communicating Strategically as a Government Organization

  • From government policy to communication strategy
  • Understanding government information and networking
  • Analyzing your stakeholders
  • Planning - the basis of every successful campaign
  • Impact of culture on your communication
  • Selection and developing a communication strategy


Communication with the Government’s External Environment

  • The media landscape – global, national, local
  • Media relations at a government level
  • National vs local media
  • Using social media as a government organization
  • Crisis communication
  • Issue management
  • Branding and reputation management
  • Acting in partnerships
  • How to address external communication


Success Starts with Strong Internal Communication

  • How to involve employees in your success
  • Face-to-face communication
  • Internal inline engagement
  • Line-management communication
  • Change management
  • Impact of internal communication on your success


Navigating and Selecting the Right Communication Tools

  • Digital tools
  • Print tools
  • Visual and audio tools
  • Branding tools
  • Sponsoring and events
  • Monitor and measurement tools
  • Selecting the right communication mix for the case


Successful Government Communication in Practice

  • Connecting the dots of strategy, planning, and execution
  • Your presentation – the first impression counts
  • Communicate with trust and integrity
  • Monitor and measure for success
  • Presentation of case studies
  • Professional development
  • Working with communication agencies and consultants
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations

Endorsed Education Provider

  • Quality Logo

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

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