| Date | Venue | Fees | |
|---|---|---|---|
| 03 - 07 Aug 2026 | Amsterdam - The Netherlands | $ 5,950 | |
| 23 - 27 Nov 2026 | Madrid - Spain | $ 5,950 | |
| 11 - 15 Jan 2027 | Madrid - Spain | $ 5,950 | |
| 02 - 06 Aug 2027 | Amsterdam - The Netherlands | $ 5,950 | |
| 22 - 26 Nov 2027 | Madrid - Spain | $ 5,950 |
Introduction
This GLOMACS Emotional Intelligence in Public Relations training course equips PR professionals, communication specialists, and organizational representatives with the essential emotional intelligence (EI) skills needed to manage stakeholder relations effectively, handle media interactions with confidence, and lead communication initiatives with empathy and impact.
Public Relations is a people-centric discipline where emotions, perceptions, and human connections drive success. By mastering the components of emotional intelligence — self-awareness, empathy, social skills, and self-regulation — participants will learn how to create meaningful engagement, manage crises gracefully, and communicate authentically across all channels.
- Understanding the role of emotional intelligence in modern PR practices
- Building self-awareness and emotional control in high-pressure environments
- Communicating with empathy and authenticity to different audiences
- Strengthening professional relationships through active listening and empathy
- Managing media crises and public perception using EI principles
Objectives
At the end of this training course, you will learn to:
- Apply emotional intelligence to improve public relations outcomes
- Communicate with empathy and clarity across diverse audiences
- Strengthen relationships through trust and emotional awareness
- Handle difficult conversations and crises with composure
- Build a confident and resilient PR leadership mindset
Training Methodology
This training course uses a blend of instructor-led sessions, guided discussions, and real-world PR case analysis. Participants will engage in interactive exercises to develop emotional intelligence skills that can be applied immediately in communication planning, stakeholder management, and crisis situations.
Organisational Impact
Organisations will benefit from enhanced PR performance and brand credibility through:
- More effective communication strategies driven by emotional awareness
- Improved crisis management and public engagement outcomes
- Greater collaboration between internal and external stakeholders
- Enhanced trust and relationship-building with audiences
- A more positive and authentic brand reputation
- Higher employee morale through emotionally intelligent leadership
Personal Impact
Participants will develop deeper self-awareness and interpersonal skills through:
- Greater confidence in managing media and stakeholder interactions
- Improved empathy and understanding of audience perspectives
- Enhanced communication clarity and persuasion abilities
- Stronger stress management in fast-paced PR environments
- Better teamwork and collaboration through emotional awareness
- Personal growth as an emotionally intelligent communicator
Who should Attend?
This GLOMACS Emotional Intelligence in Public Relations training course is ideal for professionals involved in public relations, media communication, and stakeholder engagement, including:
- Public Relations Managers and Executives
- Corporate Communication Specialists
- Media and Press Officers
- Marketing and Branding Professionals
- Government and Non-Profit Communication Officers
- Anyone seeking to strengthen emotional intelligence for communication excellence
Understanding Emotional Intelligence in Public Relations
- Definition and components of emotional intelligence (EI)
- The connection between emotions, communication, and public perception
- Role of EI in effective PR strategy and stakeholder engagement
- Understanding your emotional strengths and triggers
- Assessing emotional competencies for PR success
- Building a foundation for emotionally intelligent communication
Self-Awareness and Self-Management in PR
- Developing self-awareness under media pressure
- Managing emotions during interviews and press events
- Building resilience and composure in crisis communication
- Techniques for emotional regulation and decision-making
- Maintaining professional tone and credibility in public interactions
- Turning criticism into constructive growth
Empathy and Social Awareness in Stakeholder Relations
- Understanding the needs and perspectives of key audiences
- Building empathy for clients, media partners, and the public
- Recognizing emotional cues in verbal and non-verbal communication
- Enhancing cultural sensitivity in global PR settings
- Applying emotional intelligence in brand storytelling
- Using empathy to strengthen stakeholder trust and collaboration
Relationship Management and Influence through EI
- Building authentic relationships with journalists and influencers
- Managing challenging stakeholders and high-conflict situations
- Emotional intelligence techniques for persuasive communication
- Collaborative problem-solving in PR and media relations
- Leadership communication using EI principles
- Enhancing negotiation and influence through emotional awareness
Emotional Intelligence in Crisis and Reputation Management
- Applying EI principles to manage public image crises
- Communicating effectively under pressure and uncertainty
- Balancing transparency and confidentiality in public statements
- Handling criticism, misinformation, and negative publicity
- Developing emotionally intelligent crisis communication frameworks
- Action planning for sustainable EI-driven communication excellence
- Upon successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance
