Emotional Intelligence in Public Relations

Introduction

This GLOMACS Emotional Intelligence in Public Relations training course equips PR professionals, communication specialists, and organizational representatives with the essential emotional intelligence (EI) skills needed to manage stakeholder relations effectively, handle media interactions with confidence, and lead communication initiatives with empathy and impact.

Public Relations is a people-centric discipline where emotions, perceptions, and human connections drive success. By mastering the components of emotional intelligence — self-awareness, empathy, social skills, and self-regulation — participants will learn how to create meaningful engagement, manage crises gracefully, and communicate authentically across all channels.

• Understanding the role of emotional intelligence in modern PR practices
• Building self-awareness and emotional control in high-pressure environments
• Communicating with empathy and authenticity to different audiences
• Strengthening professional relationships through active listening and empathy
• Managing media crises and public perception using EI principles

Objectives

At the end of this training course, you will learn to:

• Apply emotional intelligence to improve public relations outcomes
• Communicate with empathy and clarity across diverse audiences
• Strengthen relationships through trust and emotional awareness
• Handle difficult conversations and crises with composure
• Build a confident and resilient PR leadership mindset

Training Methodology

This training course uses a blend of instructor-led sessions, guided discussions, and real-world PR case analysis. Participants will engage in interactive exercises to develop emotional intelligence skills that can be applied immediately in communication planning, stakeholder management, and crisis situations.

Organisational Impact

Organisations will benefit from enhanced PR performance and brand credibility through:

• More effective communication strategies driven by emotional awareness
• Improved crisis management and public engagement outcomes
• Greater collaboration between internal and external stakeholders
• Enhanced trust and relationship-building with audiences
• A more positive and authentic brand reputation
• Higher employee morale through emotionally intelligent leadership

Personal Impact

Participants will develop deeper self-awareness and interpersonal skills through:

• Greater confidence in managing media and stakeholder interactions
• Improved empathy and understanding of audience perspectives
• Enhanced communication clarity and persuasion abilities
• Stronger stress management in fast-paced PR environments
• Better teamwork and collaboration through emotional awareness
• Personal growth as an emotionally intelligent communicator