This GLOMACS training course on Government Communications & Public Relations will provide participants with a thorough understanding of the government relations function, and the importance of having a clear communications strategy for it. Participants will gain an understanding of the business value that a strategic approach to government relations can deliver at all stages of the business cycle.
This course will provide insight into the role government relations plays in winning new business, building and reinforcing a strong reputation, supporting operations, managing change and resolving disputes.
This GLOMACS training course will highlight:
Political risk analysis and mitigation
License to operate
Stakeholder mapping
New country entry
Advocacy and lobbying
Objectives
By the end of this GLOMACS training course, participants will learn:
How to create value for your business by using a strategic approach to government relations
In-depth insight into how to analyse, anticipate and overcome political risks facing your business
The ability to develop and implement a fit for purpose government relations strategy to support your business needs
Knowledge of a wide range of tools and tactics to that will improve your ability to manage relations with government in a wide variety of situations
Insight into your internal value chain and how synergies can be created between the government relations function and other functions such as Project Management, Operations, Finance, Legal and Public Relations
Training Methodology
This GLOMACS training seminar on Government Communications and Public Relations will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. The daily workshops will be highly interactive and participative.
This course will be based on interactive exercises and case studies drawn from a wide range of countries and situations. One day of the course will be dedicated to a practical business game based on a realistic scenario.
Organisational Impact
Organizations stand to gain many benefits by sending delegates on this course. These include:
Enhance awareness of best practice in government relations
Improve the ability to analyse and mitigate political risk
Improve the organization’s capability for designing and implementing effective government relations strategies
Improve the organisation’s capability to map and understand its stakeholders
Improve ability to advocate for win-win solutions
An understanding of how Government Communications and Public Relations adds true value for an organisation and how it links with the organization’s internal value chain.
Personal Impact
There are a number of ways in which you will benefit from this course, amongst these are;
You will gain an enhanced capability to use a wide range of government relations tools and strategies
You will get an increased knowledge of global trends in government relations
You will learn different approaches to analysing and mitigating political risk
You will develop your skills in being able to implement government relations strategies
You will learn how to collaborate with colleagues across your internal Value Chain
You will learn trusted techniques in Public Relations skills, which are highly transferable.
Who Should Attend?
This GLOMACS training course is suitable to a wide range of professionals who are interested in learning about government relations, including (but not limited to):
Government Relations Managers
Political Risk Analysts
Corporate Affairs Managers
External Relations Managers
Corporate Social Responsibility Managers
Public Relations Professionals
Country Managers
Asset Managers
Project Managers
Operations Managers
New Venture Managers
Business Development Managers
Finance and Tax Professionals
Lawyers
Risk Managers
Course Outline
DAY 1
Introduction to Effective Government Relations
What is Effective PR in the 24/7/365 ‘Social’ Age?
What is effective Government Relations?
The Business Case for Government Relations
Discussion: How important is government to your business?
Ethics and Principles
How to conduct Government Relations with integrity?
Legal Aspects
Reputation Risk
Reputation Management
Trends
DAY 2
Political Risk Analysis and Mitigation
Introduction to Political Risk
Stakeholders: Agendas and Drivers
Personality Types
Learning & Communication Styles
Analysing Political Risk
Global Issues and Trends
Strategies for Mitigating Political Risk
DAY 3
Effective Applications of Government Relations
New Opportunities
New Country Entry
Expanding Existing Operations
Mergers and Acquisition
Build and Strengthen Reputation
Stakeholder Mapping
Creating & Maintaining Sustainable Relations with Governments and Communities
Managing Change
The Change Equation
Advocacy and Lobbying
Understanding Government Stakeholder Agendas and Drivers
Building a Case for Change
Resolving Disputes
Business Diplomacy
Resolving Disputes with Government, Local Communities and other Stakeholders
Conducting Due Diligence
Creating Win-Win Solutions
DAY 4
The Government Relations Toolbox
Strategies and Plans
Elements of a Government Relations Strategy
Implementation
Monitoring Results and Assessing Performance
Tools and Tactics
High Level Engagement
Engaging in the Policy Debate
Joining Forces with Others
When Things Go Wrong
Synergy with other Functions
Tax - Role of Media including Social Media
Role of Corporate Social Responsibility
Public Relations
Organisation
Where does Government Relations fit in the company’s org chart?
What does a fit-for-purpose Government Relations department look like?
Skills and Experience of Government Relations Managers
DAY 5
The Government Relations Case Study
This day will allow attendees to bring their Government Relations expertise to bear on a realistic scenario. Attendees will have the opportunity to put into practice a range of Government Relations strategies and tools. They will be able to experience the impact of these in a fictional but realistic scenario.
Session 1
Case Study Introduction
Risk Analysis
Stakeholder Mapping
Decision-Making
Influence Matrices
Government Relations Strategy
Session 2
Building the License to Operate
Implementing the Strategy
Managing Expectations
Alignment with the Government
First Signs of Trouble
Session 3
Political Instability
Strikes and Protests
New Opportunities
New Partnerships
Concluding Discussion
What does excellence in Government Relations look like?
Lessons Learned and Conclusion
Q&A
Certificates
On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations
Endorsed Education Provider
GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org
In Association With
KC Academy
Our collaboration with KC Academy aims to provide the best training services and benefits for our valued clients
Managing the Enterprise Image at the Highest Levels
Upcoming Dates
Code
Date
Venue
Fees
PR026
19 - 23 Jun 2023
Dubai - UAE
$5,950
PR026
09 - 13 Oct 2023
Dubai - UAE
$5,950
Introduction
This GLOMACS training course on Government Communications & Public Relations will provide participants with a thorough understanding of the government relations function, and the importance of having a clear communications strategy for it. Participants will gain an understanding of the business value that a strategic approach to government relations can deliver at all stages of the business cycle.
This course will provide insight into the role government relations plays in winning new business, building and reinforcing a strong reputation, supporting operations, managing change and resolving disputes.
This GLOMACS training course will highlight:
Political risk analysis and mitigation
License to operate
Stakeholder mapping
New country entry
Advocacy and lobbying
Objectives
By the end of this GLOMACS training course, participants will learn:
How to create value for your business by using a strategic approach to government relations
In-depth insight into how to analyse, anticipate and overcome political risks facing your business
The ability to develop and implement a fit for purpose government relations strategy to support your business needs
Knowledge of a wide range of tools and tactics to that will improve your ability to manage relations with government in a wide variety of situations
Insight into your internal value chain and how synergies can be created between the government relations function and other functions such as Project Management, Operations, Finance, Legal and Public Relations
Training Methodology
This GLOMACS training seminar on Government Communications and Public Relations will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. The daily workshops will be highly interactive and participative.
This course will be based on interactive exercises and case studies drawn from a wide range of countries and situations. One day of the course will be dedicated to a practical business game based on a realistic scenario.
Organisational Impact
Organizations stand to gain many benefits by sending delegates on this course. These include:
Enhance awareness of best practice in government relations
Improve the ability to analyse and mitigate political risk
Improve the organization’s capability for designing and implementing effective government relations strategies
Improve the organisation’s capability to map and understand its stakeholders
Improve ability to advocate for win-win solutions
An understanding of how Government Communications and Public Relations adds true value for an organisation and how it links with the organization’s internal value chain.
Personal Impact
There are a number of ways in which you will benefit from this course, amongst these are;
You will gain an enhanced capability to use a wide range of government relations tools and strategies
You will get an increased knowledge of global trends in government relations
You will learn different approaches to analysing and mitigating political risk
You will develop your skills in being able to implement government relations strategies
You will learn how to collaborate with colleagues across your internal Value Chain
You will learn trusted techniques in Public Relations skills, which are highly transferable.
Who Should Attend?
This GLOMACS training course is suitable to a wide range of professionals who are interested in learning about government relations, including (but not limited to):
Government Relations Managers
Political Risk Analysts
Corporate Affairs Managers
External Relations Managers
Corporate Social Responsibility Managers
Public Relations Professionals
Country Managers
Asset Managers
Project Managers
Operations Managers
New Venture Managers
Business Development Managers
Finance and Tax Professionals
Lawyers
Risk Managers
SEMINAR OUTLINE
DAY 1
Introduction to Effective Government Relations
What is Effective PR in the 24/7/365 ‘Social’ Age?
What is effective Government Relations?
The Business Case for Government Relations
Discussion: How important is government to your business?
Ethics and Principles
How to conduct Government Relations with integrity?
Legal Aspects
Reputation Risk
Reputation Management
Trends
DAY 2
Political Risk Analysis and Mitigation
Introduction to Political Risk
Stakeholders: Agendas and Drivers
Personality Types
Learning & Communication Styles
Analysing Political Risk
Global Issues and Trends
Strategies for Mitigating Political Risk
DAY 3
Effective Applications of Government Relations
New Opportunities
New Country Entry
Expanding Existing Operations
Mergers and Acquisition
Build and Strengthen Reputation
Stakeholder Mapping
Creating & Maintaining Sustainable Relations with Governments and Communities
Managing Change
The Change Equation
Advocacy and Lobbying
Understanding Government Stakeholder Agendas and Drivers
Building a Case for Change
Resolving Disputes
Business Diplomacy
Resolving Disputes with Government, Local Communities and other Stakeholders
Conducting Due Diligence
Creating Win-Win Solutions
DAY 4
The Government Relations Toolbox
Strategies and Plans
Elements of a Government Relations Strategy
Implementation
Monitoring Results and Assessing Performance
Tools and Tactics
High Level Engagement
Engaging in the Policy Debate
Joining Forces with Others
When Things Go Wrong
Synergy with other Functions
Tax - Role of Media including Social Media
Role of Corporate Social Responsibility
Public Relations
Organisation
Where does Government Relations fit in the company’s org chart?
What does a fit-for-purpose Government Relations department look like?
Skills and Experience of Government Relations Managers
DAY 5
The Government Relations Case Study
This day will allow attendees to bring their Government Relations expertise to bear on a realistic scenario. Attendees will have the opportunity to put into practice a range of Government Relations strategies and tools. They will be able to experience the impact of these in a fictional but realistic scenario.
Session 1
Case Study Introduction
Risk Analysis
Stakeholder Mapping
Decision-Making
Influence Matrices
Government Relations Strategy
Session 2
Building the License to Operate
Implementing the Strategy
Managing Expectations
Alignment with the Government
First Signs of Trouble
Session 3
Political Instability
Strikes and Protests
New Opportunities
New Partnerships
Concluding Discussion
What does excellence in Government Relations look like?
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