Government Communication & Public Relations

Introduction

This GLOMACS training course on Government Communications & Public Relations will provide participants with a thorough understanding of the government relations function, and the importance of having a clear communications strategy for it.  Participants will gain an understanding of the business value that a strategic approach to government relations can deliver at all stages of the business  cycle.

 This course will provide insight into the role government relations plays in winning new business, building and reinforcing a strong reputation, supporting operations, managing change and resolving disputes. 

 This GLOMACS training course will highlight:

• Political risk analysis and mitigation
• License to operate
• Stakeholder mapping
• New country entry
• Advocacy and lobbying

Objectives

By the end of this GLOMACS training course, participants will learn:

• How to create value for your business by using a strategic approach to government relations
• In-depth insight into how to analyse, anticipate and overcome political risks facing your business
• The ability to develop and implement a fit for purpose government relations strategy to support your business needs
• Knowledge of a wide range of tools and tactics to that will improve your ability to manage relations with government in a wide variety of situations
• Insight into your internal value chain and how synergies can be created between the government relations function and other functions such as Project Management, Operations, Finance, Legal and Public Relations

Training Methodology

This GLOMACS training seminar on Government Communications and Public Relations will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. The daily workshops will be highly interactive and participative.

This course will be based on interactive exercises and case studies drawn from a wide range of countries and situations. One day of the course will be dedicated to a practical business game based on a realistic scenario.

Organisational Impact

Organizations stand to gain many benefits by sending delegates on this course.  These include:

• Enhance awareness of best practice in government relations
• Improve the ability to analyse and mitigate political risk  
• Improve the organization’s capability for designing and implementing effective government relations strategies
• Improve the organisation’s capability to map and understand its stakeholders
• Improve ability to advocate for win-win solutions
• An understanding of how Government Communications and Public Relations adds true value for an organisation and how it links with the organization’s internal value chain.

Personal Impact

There are a number of ways in which you will benefit from this course, amongst these are,

• You will gain an enhanced capability to use a wide range of government relations tools and strategies
• You will get an increased knowledge of global trends in government relations
• You will learn different approaches to analysing and mitigating political risk
• You will develop your skills in being able to implement government relations strategies  
• You will learn how to collaborate with colleagues across your internal Value Chain
• You will learn trusted techniques in Public Relations skills, which are highly transferable.