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Course Schedule
Classroom Sessions:
DateVenueFees
23 - 27 Jun 2025 Dubai - UAE $5,950
06 - 10 Oct 2025 Abu Dhabi - UAE $5,950
17 - 21 Nov 2025 London - UK $5,950
22 - 26 Jun 2026 Dubai - UAE $5,950
05 - 09 Oct 2026 Abu Dhabi - UAE $5,950
16 - 20 Nov 2026 London - UK $5,950
Online Sessions:

02 - 06 Jun 2025 Online $3,950
01 - 05 Jun 2026 Online $3,950
Course Description

INTRODUCTION

This Sales & Marketing training course on Market Research and Intelligence is designed to give marketing professionals the marketing tools they need to increase sales, get maximum return from marketing dollars, and strengthen customer loyalty. Market research describes what is occurring as it occurs, so you can react tactically. Market intelligence provides situational insight and interpretation, so that you can anticipate strategically. This training course will help you gain familiarity with both fundamental and state-of-the-art market research design and analysis techniques and procedures. You'll learn how to identify the underlying business issues, design the research programme, collect the data, and analyze the results.

Simply stated, market intelligence uses multiple sources of information to create a broad picture of the company's existing market, customers, problems, competition, and growth potential for new products and services. The competitive advantages afforded by market intelligence are manifold and the risks of not investing in such data can be huge. The core learning objectives in this Sales & Marketing training course on Market Research and Intelligence will be especially beneficial for delegates who are responsible for planning sales and marketing initiatives to increase revenue growth.

This GLOMACS Market Research and Intelligence training course will highlight skills to:

  • Develop marketing strategies to build and sustain a competitive advantage in the marketplace
  • Use marketing research to increase sales and customer satisfaction
  • Describe the different marketing research data collection methods
  • Translate essential business challenges into cogent research objectives that are tied to specific action steps
  • Identify the appropriate use of, advertising, sales promotions, and Internet-based communications when developing an integrated marketing campaign

Objectives

At the end of this Market Research and Intelligence training course, you will learn to:

  • Understanding the power of market intelligence and how it incorporates marketing research
  • Quickly and accurately interpret your customer’s nonverbal communication
  • Conduct a SWOT Analysis to identify business development opportunities
  • Analyze current market research trends and best practices
  • Differentiate among the many questionnaire design formats based on survey requirements
  • Develop a marketing research and intelligence strategy to achieve marketing objectives

Training Methodology

This Sales & Marketing training course on Market Research and Intelligence encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills. 

Organisational Impact

Major benefits to the ogranisation include:

  • Maximize your brand’s value to realize a higher level of customer engagement
  • Integrated and streamlined marketing approach
  • Increased revenue growth from improved market research
  • Greater market penetration for products and services
  • Higher level of customer satisfaction
  • Integrated social media and traditional marketing approach

Personal Impact

Participants will gain the following significant benefits:  

  • Improved marketing and selling skills
  • Improved ability to implement and realise specific goals
  • Understanding of the concepts and procedures necessary to be an effective marketing researcher
  • Greater confidence as a marketing professional
  • Improved productivity and adherence to quality standards
  • Increased job satisfaction

WHO SHOULD ATTEND?

This Sales & Marketing training course on Market Research and Intelligence is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training course.

This GLOMACS Market Research and Intelligence training course is suitable to a wide range of professionals, but will greatly benefit:

  • Chief Marketing Officers
  • Marketing VPs
  • Marketing Directors / Managers
  • Market Research / Intelligence Professionals
  • Customer Relationship Managers
  • Sales Managers
  • Brand Managers
  • Business Owners
Course Outline

DAY 1

Marketing to the “Voice of the Customer”  

  • What Customers Expect from Your Organisation?
  • Benefits of Encouraging Customer Feedback
  • Listening and Questioning Skills Development
  • How to Give and Receive Constructive Customer Feedback
  • Interpreting Your Customer’s Nonverbal Communication Gestures
  • Marketing to the Four Customer “Buying Styles”

DAY 2

Key Elements of Market Research and Intelligence   

  • Difference between Market Research and Intelligence
  • Product Lifecycle
  • 4 Ps of the Marketing Mix
  • SWOT Analysis
  • Market Segmentation Strategies
  • Social Media Marketing Principles

Market Research Best Practices  

  • Benefits of Market Research
  • Types of Market Research
  • Market Research Best Practices
  • Advantages and Disadvantages of Customer Focus Groups
  • Group Think

DAY 3

Market Intelligence Best Practices

  • Benefits of Market Intelligence
  • Types of Market Intelligence
  • Benchmarking the Competition  
  • Converting Data into Market Intelligence
  • Data Analysis to Identify Trends
  • How to Use Market Intelligence to Innovate More Effectively

DAY 4

Customer-Focused Engagement Marketing Strategy

  • Best and Worst Customer Service Providers
  • Identifying Internal and External Customer Expectations
  • Customer Lifetime Value
  • Going the Extra Mile
  • Designing a Customer-focused Marketing Approach
  • Customer Service Recovery Techniques

DAY 5

Putting Market Research Results into Action

  • Action Plan to Improve Marketing Effectiveness
  • Setting Marketing Goals for Continuous Improvement
  • Stakeholder Change Management Strategies
  • How to Turn Marketing Research into Action
  • Course Review and Assessment
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations

Endorsed Education Provider

  • Quality Logo

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org

In Association With

PetroKnowledge

PetroKnowledge

Our collaboration with Petroknowledge aims to provide the best training services and benefits for our valued clients

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Oxford Management Centre

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

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The Energy Training Centre

The Energy Training Centre

Our collaboration with Energy Training Centre aims to provide the best training services and benefits for our valued clients

Visit website

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Frequently Asked Question:

How can I find out more information about a specific course?

For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.

Can I get a discount for group bookings?

Yes, GLOMACS offers special discounts for group bookings. If you’re planning to enroll multiple participants from your organization, please reach out to our team to discuss the available discount packages.

How are GLOMACS courses structured?

Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions, hands-on activities, and interactive Q&A sessions to maximize learning outcomes.

Will I receive a certificate upon completing a GLOMACS course?

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

Does GLOMACS offer customized training for organizations?

Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.

How can I register for a GLOMACS course?

You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.

Who are the trainers at GLOMACS?

Our trainers are industry experts with years of practical experience in their respective fields. They bring real-world knowledge and insights into the classroom, ensuring that our participants receive top-tier, applicable skills and expertise.

Are GLOMACS training courses available online or in person?

GLOMACS offers both online and in-person training options. You can choose from interactive virtual sessions or attend one of our globally located in-person training courses. The flexibility ensures that learning fits your schedule and preferences.

What types of training courses does GLOMACS offer?

GLOMACS offers a wide range of professional development training courses across various industries, including Leadership & Management, Finance & Accounting, Human Resources, Engineering, Oil & Gas, Operations and Logistics, Engineering and Technical and more. Our training courses are designed to enhance career growth and organizational effectiveness.

What are the key benefits of attending a GLOMACS course?

Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability, industry-recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.

Why should I choose GLOMACS?

GLOMACS is a globally recognized leader in professional training and development, with a reputation for delivering high-quality, results-driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online and in-person), and accredited certifications that add real value to your career.

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