Marketing Strategies and Planning

An Interactive 5-Day Training Course

Marketing Strategies and Planning

Creating and Executing Sector-Leading Strategies for Market Dominance

NASBA
Classroom Schedule
Date Venue Fees
08 - 12 Dec 2025 Abu Dhabi $ 5,950
08 - 12 Jun 2026 London $ 5,950
28 Sep - 02 Oct 2026 Dubai $ 5,950
07 - 11 Dec 2026 Abu Dhabi $ 5,950
Online Schedule
28 Sep - 02 Oct 2026 Online $ 3,950

Introduction

This GLOMACS Marketing Strategies and Planning training course concentrates on the simple, yet undeniable fact that excellent Marketing has never been more important than it is today. In a world of a million "me-toos", countless product comparison websites and the ubiquity of Social Media, your customers are facing a curious paradox:

  • They have never been so comprehensively informed, yet
  • They have never been more confused

Customers are beyond distracted, and attention-spans are at an all-time low. Companies are striving for relevance, and differentiation has never been more challenging to achieve. Addressing and correcting these key issues is the purpose of this training course.

This training course will highlight:

  • How to build clear, compelling value and communicate it to the right audience, at the right time in the right medium
  • How to analyse and segment the market and then craft compelling value propositions that get attention and bring in revenues
  • How to gain a deep insight into consumer behaviour and learn how to market to it
  • How to establish metrics for the measurement of marketing programme effectiveness
  • How to oversee the company marketing function to identify new customers for products and services
  • How to establish short and long-range marketing plans, objectives, and operating procedures
  • How to explore new ways to identify and engage new customers using social media platforms

Objectives

This has lofty but critically essential goals, and the companies are searching for ways to demonstrate their relevance to an increasingly distracted customer base.

This training course aims to give the participants the essential skills and knowledge, as follows:

  • Understand the psychology of purchase and customer loyalty
  • Learn how to minimize client churn in an increasingly competitive marketplace
  • Develop an executable, thoroughly researched Marketing plan to ensure leadership
  • Build trust, communicate effectively, and collaborate with other stakeholders
  • Develop effective marketing communication programmes

Training Methodology

This Marketing Strategies and Planning training course encourages delegate participation through a combination of lectures, group discussions, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.

Organisational Impact

By sending the participants to this Marketing Strategies and Planning training course, an organisation can expect several outcomes, including: 

  • Increases in customer retention and brand loyalty
  • Improved, tailored propositions and clear outcomes
  • Refined, sharper marketing strategies and tactics
  • Improved corporate reputation
  • Greater long-term profitability
  • Integrated marketing strategy throughout the organisation
  • Higher level of customer satisfaction and retention

Personal Impact

There are several professional and personal benefits likely to accrue for the participants of this training course, including: 

  • Enhanced understanding of how customers think and why they act the way they do
  • Increased ability to tailor marketing messages that resonate better with customers
  • Knowledge of where to devote their time and company resources in optimising sales and profits
  • Enhanced communication and persuasion capability
  • Greater confidence as a marketing professional
  • Improved productivity and adherence to quality standards
  • Increased potential for promotion

Who should Attend?

This Marketing Strategies and Planning training course is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training course. This GLOMACS training course is suitable to a wide range of professionals, but will greatly benefit:

  • Marketing Professionals
  • Public Relations Practitioners
  • Marketing Managers
  • Sales Managers
  • Brand Managers
  • Business Owners
Course Outline
Day 1

Strategic Marketing Masterclass 

  • The Marketing Mix
  • Strategic Positioning
  • Situational Analyses
  • Customer Segmentation
  • Pricing Strategy
  • Product Lifecycle Management
  • Market Development Strategies
Day 2

The Customer 

  • Market Segmentation
  • Customer Personas
  • Customer Personality Types
  • Understanding Value: How it is created and how it moves
  • Key Account Management
  • Dealing with Organisations
  • Behavioural Psychology: Why customers do what they do?
Day 3

Crafting the Message 

  • Non-Verbal Communication
  • Forensic Questioning Skills
  • Building Significance with Payoffs
  • The Science of Persuasion
  • The Role of Emotion in Purchasing
  • Drafting the Message
  • Building Compelling Value Propositions
Day 4

Marketing in the Real and Online World   

  • Routes to Market
  • Harnessing the Power of Your Social Media Marketing Plan
  • Implementing Online Marketing Best Practices
  • Initiating a Social Media Engagement Plan
  • Search Engine Optimisation Strategies
  • Facebook and Twitter Marketing Campaigns
  • Online Reputation Management
Day 5

Creating an Effective Business Marketing Plan

  • The Anatomy of a Marketing Plan
  • Putting your plan together (drawing on what has been covered to date)
    • Situational Analyses
    • Lifecycle Management
    • Product (Service Positioning)
    • Pricing Strategy
    • Budgeting
    • Routes to Market
    • Propositions by segment
    • Communications Plan
  • Implementing the Marketing Plan throughout the Organisation
  • “Influencing Upwards” – Selling the Plan throughout the Organisation
  • “The first three things I am going to do…”
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Frequently Asked Question:

GLOMACS offers both online andperson training options. You can choose from interactive virtual sessions or attend one of our globally locatedperson training courses. The flexibility ensures that learning fits your schedule and preferences.
Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.
Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions,on activities, and interactive Q&A sessions to maximize learning outcomes.
For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.
You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.
Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability,recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.
GLOMACS is a globally recognized leader in professional training and development, with a reputation for deliveringquality,driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online andperson), and accredited certifications that add real value to your career.

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

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