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Course Schedule
Classroom Sessions:
Date Venue Fees
01 - 05 Jul 2024 London - UK $5,950
30 Sep - 04 Oct 2024 Milan - Italy $5,950
04 - 08 Nov 2024 London - UK $5,950
Course Description


This GLOMACS Masterclass in Public Policy, Public Affairs and Government Relations provides a framework for Public Policy development, which will help enhance the learner’s knowledge and understanding on how Public Policies are designed, the mechanics of Policy-making used by Governments to analyze and monitor the delivery of Policy outcomes. This training course will provide insight into the distinction between Public Policy and Public Administration

This training course will give an introduction to the key elements of Public Affairs, help clarify the roles, duties and responsibilities of the Government relations function which is becoming an indispensable one in all corporates and organizations whether private, public or sate owned. This training course will help differentiate between Government Relations and Public Affairs roles and establish the fit of both into the Public Policy process as well the their interactions within the broader term of Public Relations.

This training course will highlight:

  • Public Policy Landscape
  • Public Policy Development and Delivery Process
  • Role and Purpose of Public Affairs
  • Public Affairs Strategy
  • Government Relations Function
  • Government Relations versus Public Affairs
  • Public Policy versus Public Administration


At the end of this GLOMACS training course, you will be able to:

  • Navigate the stages of Public Policy development process from issue identification to solutions delivery and evaluation
  • Gain an overview of Public Affairs as a distinct discipline
  • Learn about the building blocks of a Public Affairs Strategy
  • Learn about the need to develop and implement a Government Relations Strategy
  • Distinguish between Public Relations and Government Relations
  • Understand the interaction between Public Affairs and Public Policy  

Training Methodology

A highly interactive masterclass, where all delegates will be encouraged to engage and participate, share and gain from each other’s knowledge and experience.

This training course will use a range of approaches to learning, including experiential group activities, individual exercises, case studies and syndicate discussions.

Organisational Impact

This training course is of direct relevance to Public Sector, Government and Non-Governmental entities and authorities which can achieve improvements in their operations through:

  • Addressing Public Problems in a Priority and Timely manner
  • Effective Decision Making
  • Efficient Structure of Policy Making, Public Affairs and Government Relations 
  • Clarity on Roles and Responsibilities (Who is supposed to do What) on those respective Functions
  • Improving the ability to communicate and gain stakeholder engagement
  • Understanding how an Efficient Government Relations function could facilitate operations and support decision making 

Personal Impact

This training course will benefit participants by gaining knowledge that will enable them to have a better understanding on:

  • Their Roles and Responsibilities within their respective functions
  • Roles & Responsibilities of the Structures and Institutions Involved 
  • How to Develop and Execute Effective Policies
  • How to Develop and Execute a fitting Public Affairs Strategy
  • How to Establish an adequate Government Relations Function


This GLOMACS training course is essential for those new to Public Affairs, Government Relations, as well as for anyone working in Policy-making or Government who needs a greater understanding of how decisions are made

Targeting a wide range of Government and Non-Government Officials involved at various levels and different stages of the Policy making Process, Public Relations and Public Affairs:

  • Government Relations Officers
  • Public Affairs Officers / Professionals
  • Public Relations Officers / Professionals 
  • Policy Makers / Officers / Analysts / Professionals
  • Governing Body & CEO Levels
  • Executive Management and Directors
  • Ministerial & Ministerial Committee Levels
Course Outline


Public Policy

  • What is Public Policy
  • Basic Concepts of Public Policy
  • Public Policy Process
  • Policy Formulation
  • Generating policy solutions
  • Policy Making


Public Policy Delivery

  • Policy development
  • Policy delivery models
  • The 5-C Protocol
  • Policy delivery challenges
  • Public policy and public administration
  • Policy evaluation


Public Affairs

  • Overview of public affairs
  • Role and purpose of public affairs and public affairs professionals
  • Influence on the political process
  • Mapping public affairs and political landscapes
  • Working alongside media strategy


Public Affairs Strategy

  • Objective setting
  • Audience identification and management
  • Building an influential argument
  • Evaluation methods
  • Measuring success


Government Relations

  • Public affairs, public policy and politics
  • Public affairs and government relations
  • Need for government relations
  • Good government relations
  • Next steps
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations

Endorsed Education Provider

  • Quality Logo

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

In Association With

Oxford Management Centre

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

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KC Academy

KC Academy

Our collaboration with KC Academy aims to provide the best training services and benefits for our valued clients

Visit website

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