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Schedules Introduction Objectives Training Methodology Organisational Impact Personal Impact Who Should Attend? Outline
Course Schedule
Date Venue Fees
03 - 07 Jul 2023 London - UK $5,950
02 - 06 Oct 2023 Milan - Italy $5,950
06 - 10 Nov 2023 London - UK $5,950
Course Description

Introduction

This GLOMACS Masterclass in Public Policy, Public Affairs and Government Relations training course provides a framework for Public Policy development, which will help enhance the learner’s knowledge and understanding on how Public Policies are designed, the mechanics of Policy-making used by Governments to analyze and monitor the delivery of Policy outcomes. This training course will provide insight into the distinction between Public Policy and Public Administration.

This GLOMACS training course will give an introduction to the key elements of Public Affairs, help clarify the roles, duties and responsibilities of the Government relations function which is becoming an indispensable one in all corporates and organizations whether private, public or state owned. This training course will help differentiate between Government Relations and Public Affairs roles and establish the fit of both into the Public Policy process as well their interactions within the broader term of Public Relations.  

This GLOMACS training course will highlight:

  • Public Policy Landscape
  • Public Policy Development and Delivery Process
  • Role and Purpose of Public Affairs
  • Public Affairs Strategy
  • Government Relations Function
  • Government Relations versus Public Affairs
  • Public Policy versus Public Administration

Objectives

At the end of this GLOMACS training course, you will be able to:

  • Navigate the stages of Public Policy development process from issue identification to solutions delivery and evaluation
  • Gain an overview of Public Affairs as a distinct discipline
  • Learn about the building blocks of a Public Affairs Strategy
  • Learn about the need to develop and implement a Government Relations Strategy
  • Distinguish between Public Relations and Government Relations
  • Understand the interaction between Public Affairs and Public Policy 

Training Methodology

A highly interactive masterclass, where all delegates will be encouraged to engage and participate, share, and gain from each other’s knowledge and experience. This GLOMACS training course will use a range of approaches to learning, including experiential group activities, individual exercises, case studies and syndicate discussions.

Organisational Impact

This GLOMACS training course is of direct relevance to Public Sector, Government and Non-Governmental entities and authorities which can achieve improvements in their operations through:

  • Addressing Public Problems in a Priority and Timely manner
  • Effective Decision Making
  • Efficient Structure of Policy Making, Public Affairs and Government Relations
  • Clarity on Roles and Responsibilities (Who is supposed to do What) on those respective Functions
  • Improving the ability to communicate and gain stakeholder engagement
  • Understanding how an Efficient Government Relations function could facilitate operations and support decision making

Personal Impact

This GLOMACS training course will benefit participants by gaining knowledge that will enable them to have a better understanding on:

  • Their Roles and Responsibilities within their respective functions
  • Roles & Responsibilities of the Structures and Institutions Involved
  • How to Develop and Execute Effective Policies
  • How to Develop and Execute a fitting Public Affairs Strategy
  • How to Establish an adequate Government Relations Function

Who Should Attend?

This GLOMACS training course is essential for those new to Public Affairs, Government Relations, as well as for anyone working in Policymaking or Government who needs a greater understanding of how decisions are made.

Targeting a wide range of Government and Non-Government Officials involved at various levels and different stages of the Policy making Process, Public Relations and Public Affairs:

  • Government Relations Officers
  • Public Affairs Officers / Professionals
  • Public Relations Officers / Professionals
  • Policy Makers / Officers / Analysts / Professionals
  • Governing Body & CEO Levels
  • Executive Management and Directors
  • Ministerial & Ministerial Committee Levels
Course Outline

DAY 1 

Public Policy

  • What is Public Policy
  • Basic Concepts of Public Policy
  • Public Policy Process
  • Policy Formulation
  • Generation of Policy Alternatives
  • Policy Making

DAY 2 

Public Policy Delivery

  • Policy Delivery
  • Policy Delivery Models
  • Policy Delivery Challenges
  • The 5-C Protocol
  • Policy Evaluation

DAY 3

Public Affairs   

  • Overview of Public Affairs
  • Role and Purpose of Public Affairs
  • Mapping the Sociopolitical Environment
  • Influence on the Political Process
  • Role of Public Affairs Professionals
  • Planning Public Affairs Strategy

DAY 4 

Public Affairs Strategy  

  • Developing a Public Affairs Strategy
  • Media Strategies
  • Government Strategies
  • Implementation Tool Kit
  • Public Policy and Public Affairs
  • Moving forward in Public Affairs

DAY 5 

Public Policy, Public Affairs and Government Relations

  • Need for Government Relations
  • Building a Government Relations Strategy
  • Elements of Implementation
  • Lobbying Frameworks
  • Public Affairs and Government Relations
  • Public Policy and Public Administration
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations

Endorsed Education Provider

  • Quality Logo

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org

In Association With

Oxford Management Centre

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

Visit website

KC Academy

KC Academy

Our collaboration with KC Academy aims to provide the best training services and benefits for our valued clients

Visit website

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