Masterclass in Public Policy,
Public Affairs and Government Relations

INTRODUCTION

This GLOMACS Masterclass in Public Policy, Public Affairs and Government Relations provides a framework for Public Policy development, which will help enhance the learner’s knowledge and understanding on how Public Policies are designed, the mechanics of Policy-making used by Governments to analyze and monitor the delivery of Policy outcomes. This training course will provide insight into the distinction between Public Policy and Public Administration

This training course will give an introduction to the key elements of Public Affairs, help clarify the roles, duties and responsibilities of the Government relations function which is becoming an indispensable one in all corporates and organizations whether private, public or sate owned. This training course will help differentiate between Government Relations and Public Affairs roles and establish the fit of both into the Public Policy process as well the their interactions within the broader term of Public Relations.

This training course will highlight:

• Public Policy Landscape
• Public Policy Development and Delivery Process
• Role and Purpose of Public Affairs
• Public Affairs Strategy
• Government Relations Function
• Government Relations versus Public Affairs
• Public Policy versus Public Administration

Objectives

At the end of this GLOMACS training course, you will be able to:

• Navigate the stages of Public Policy development process from issue identification to solutions delivery and evaluation
• Gain an overview of Public Affairs as a distinct discipline
• Learn about the building blocks of a Public Affairs Strategy
• Learn about the need to develop and implement a Government Relations Strategy
• Distinguish between Public Relations and Government Relations
• Understand the interaction between Public Affairs and Public Policy  

Training Methodology

A highly interactive masterclass, where all delegates will be encouraged to engage and participate, share and gain from each other’s knowledge and experience.

This training course will use a range of approaches to learning, including experiential group activities, individual exercises, case studies and syndicate discussions.

Organisational Impact

This training course is of direct relevance to Public Sector, Government and Non-Governmental entities and authorities which can achieve improvements in their operations through:

• Addressing Public Problems in a Priority and Timely manner
• Effective Decision Making
• Efficient Structure of Policy Making, Public Affairs and Government Relations 
• Clarity on Roles and Responsibilities (Who is supposed to do What) on those respective Functions
• Improving the ability to communicate and gain stakeholder engagement
• Understanding how an Efficient Government Relations function could facilitate operations and support decision making 

Personal Impact

This training course will benefit participants by gaining knowledge that will enable them to have a better understanding on:

• Their Roles and Responsibilities within their respective functions
• Roles & Responsibilities of the Structures and Institutions Involved 
• How to Develop and Execute Effective Policies
• How to Develop and Execute a fitting Public Affairs Strategy
• How to Establish an adequate Government Relations Function

WHO SHOULD ATTEND?

This GLOMACS training course is essential for those new to Public Affairs, Government Relations, as well as for anyone working in Policy-making or Government who needs a greater understanding of how decisions are made

Targeting a wide range of Government and Non-Government Officials involved at various levels and different stages of the Policy making Process, Public Relations and Public Affairs:

• Government Relations Officers
• Public Affairs Officers / Professionals
• Public Relations Officers / Professionals 
• Policy Makers / Officers / Analysts / Professionals
• Governing Body & CEO Levels
• Executive Management and Directors
• Ministerial & Ministerial Committee Levels