Introduction
This Prompt Engineering training course provides entrepreneurs and business owners with the practical skills to use generative AI effectively in everyday business activities, research and commercial decision-making. The course does not focus on coding, programming or robotics. Instead, participants learn how to communicate effectively with AI tools, select appropriate applications and use them to improve productivity, investigate markets and identify business opportunities.
The training course is particularly relevant to companies involved in oil and gas equipment, chemicals, petrochemicals and industrial trading. Participants will learn how AI can support market research, supplier and customer identification, business development, tender analysis and commercial evaluation. They will also apply AI to emails, reports, proposals, presentations and business data while learning how to verify outputs and manage AI limitations.
This GLOMACS Prompt Engineering training course will highlight:
- Using prompt engineering to improve business outputs
- Selecting AI tools for research and productivity
- Applying AI to market and opportunity research
- Researching customers, suppliers and manufacturers
- Improving tenders, proposals and commercial analysis
- Managing AI limitations, confidentiality and information quality
Objectives
By the end of this training course, participants will be able to:
- Apply effective prompt-engineering techniques to business requirements.
- Select suitable AI tools for research and productivity.
- Research markets, suppliers, customers and business opportunities using AI.
- Apply AI to sales, tendering and commercial workflows.
- Improve business communication and analysis using AI.
- Evaluate AI outputs and apply appropriate controls.
Training Methodology
This training course is highly practical and business-oriented. Participants will work with examples relevant to industrial trading, oil and gas equipment, chemicals and petrochemicals. Exercises will cover prompting, market research, supplier and customer analysis, tender evaluation, business writing and commercial analysis. No programming or coding knowledge is required.
Organisational Impact
Organisations will benefit from:
- Faster research and routine business processes
- Better market, customer and supplier intelligence
- Improved identification of commercial opportunities
- Greater efficiency in tenders and business development
- Better business communication and reporting
- More responsible adoption of generative AI
Personal Impact
Participants will develop:
- Confidence in using AI for business purposes
- Stronger prompt-engineering skills
- Faster approaches to market research
- Better business-opportunity analysis
- Greater productivity in daily business activities
- Improved judgement when evaluating AI outputs
Who should Attend?
This GLOMACS training course is designed for business decision-makers who want to use AI without requiring programming or technical AI expertise. It will be particularly valuable for:
- Entrepreneurs and Business Owners
- Managing Directors and General Managers
- Commercial Directors and Managers
- Business Development Managers
- Sales and Marketing Managers
- Trading and Procurement Professionals
- Oil and Gas Equipment Trading Professionals
- Chemical and Petrochemical Trading Professionals
- Tender and Proposal Professionals
- Market Research and Commercial Analysis Professionals
Generative AI & Prompt Engineering Fundamentals
- Understanding generative AI and its business applications
- Exploring useful AI tools and platforms
- Understanding AI capabilities and limitations
- Building effective prompts using context and instructions
- Refining prompts for better results
- Identifying hallucinations, bias and unreliable outputs
AI for Market Research & Business Opportunities
- Using AI for market and industry research
- Researching oil, gas, chemical and petrochemical markets
- Exploring UAE and Middle East market developments
- Identifying emerging trends and demand changes
- Analysing competitors and market positioning
- Identifying and validating business opportunities
AI for Suppliers, Customers & Business Development
- Researching suppliers and manufacturers
- Comparing supplier capabilities and offerings
- Identifying potential customers and market segments
- Developing customer and opportunity profiles
- Researching competitors and distribution channels
- Preparing for customer and supplier meetings
AI for Sales, Tenders & Commercial Analysis
- Reviewing and summarising tender documents
- Extracting requirements and commercial conditions
- Preparing tender responses and compliance checklists
- Supporting quotations and business proposals
- Comparing supplier offers and commercial terms
- Using AI for commercial and decision analysis
AI for Daily Productivity & Business Workflows
- Improving emails and business correspondence
- Preparing reports and executive summaries
- Developing presentations and management briefings
- Summarising documents and extracting key information
- Analysing spreadsheets and business data with AI
- Creating reusable prompts and practical AI workflows
- Upon successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance
Endorsed Education Provider
.webp?v=1790522522)