Sales Manager Training

Introduction

Unfortunately, top salespeople are frequently promoted to management positions without having the leadership and management skills required to be an effective sales manager. This comprehensive training course is designed to give sales managers the fundamental skills they require to recruit, train and motivate a highly-productive sales team. This training course sets a standard for sales managers because it focuses on sales management best practices to increase revenue growth through higher sales effectiveness.

Topics covered in the training seminar range from motivation techniques, to goal setting and face-to-face communication skills. Whether you’re a seasoned sales manager looking to sharpen your skills, or a newly promoted sales manager looking to lead a sales force for the first time, this 5-day training training course is designed for you. Delegates will walk away from this training with a specific action plan and the tools they need to lead a successful sales team.

This GLOMACS Mastering Sales Management Fundamentals training course will highlight:

• Hire high-performing salespeople according to HR staffing guidelines
• Manage the sales team to its full potential to reach sales targets
• Plan and direct sales team training
• Resolve customer complaints regarding sales and service
• Setting SMART goals for business development

Objectives

At the end of this training course, you will learn to:

• Develop a strong team by evaluating, training, and coaching them to drive results through the selling process
• Plan and conduct market research to identify market trends
• Conduct effective sales training meetings
• Develop strategic sales plan to lead sales team to implement strategies
• Deliver customer-focused sales presentations
• Direct sales forecasting activities and set sales team performance goals

Training Methodology

This training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills. 

Organisational Impact

This Mastering Sales Management Fundamentals training course gives sales managers the leadership skills and best practices they require to increase sales effectiveness and long-term profitability.

Benefits to the organisation include:

• Improved customer satisfaction and retention
• Reduced employee turnover
• Improved hiring process for recruiting successful salespeople
• Enhanced professional image in the marketplace
• Greater revenue growth
• Better market penetration and brand awareness

Personal Impact

This training seminar gives participants the sales management best practices to build a highly-successful sales team.

By the end of this training seminar, participants will be able to:

• Utilize active listening and questioning skills to improve communication effectiveness
• Negotiate win-win outcomes
• Train, coach and mentor salespeople to increase sales   
• Understand the strengths and weaknesses of their management style
• Effectively recruit and retain successful salespeople
• Utilize recognition and reward programmes to build teamwork