Strategic Brand Positioning and Marketing

An Interactive 2-Day Training Course

Strategic Brand Positioning and Marketing

Developing the Right Position

NASBA

We regret to inform you that we currently don't have any sessions scheduled for this course.

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Introduction

Brands are powerful differentiators for products, whether one is looking at footwear, fast food, clothing, hotels or even holiday destinations, the consumer will be influenced by the brand and its associations with quality, service, value or whatever is important.  Branding works regardless of whether the consumer is B2B or B2C and can provide a critical edge in competitive markets.

This Strategic Brand Positioning and Marketing online training course will provide you with a good understanding of how to develop, position and market your brands effectively.

This GLOMACS Strategic Brand Positioning and Marketing online training course will highlight:

  • Assessing your brands in the market
  • Creating brand positioning
  • Building winning brand values
  • Planning and creating brand marketing initiatives
  • Leveraging brand associations

Objectives

At the end of this Strategic Brand Positioning and Marketing online training course, you will learn to:

  • Discuss the fundamental components of brands
  • Analyze the key components of brand equity
  • Relate brand categories and image
  • Categorize segments and positioning
  • Choose how to select and manage brand identities and plan brand marketing strategies
  • Categorize brand media strategies and summarize how brand associations are created

Training Methodology

This online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted Online via an Advanced Virtual Learning Platform in the comfort of any location of your choice.

Organisational Impact

Attending this Strategic Brand Positioning and Marketing training course, the participants will return to their organizations with a broader understanding of how strategic brand management activities support business objectives, including: 

  • Adopting a structured approach to strategic brand management
  • Creating and maintaining brand equity
  • Selecting the right brand positions in the market
  • Creating effective brand marketing campaigns
  • Choosing viable channel and pricing strategies
  • Analyzing brand associations and choosing internal/external strategies to exploit these

Personal Impact

This Strategic Brand Positioning and Marketing online training course will help the participants to strengthen their strategic brand management capabilities, including:

  • A structured approach to managing brands
  • Choosing strategies to create and name new brands
  • Assessing where your brand(s) fit in the marketplace
  • Selecting strategies to take your brand to market and defend its position
  • Setting up direct and/or indirect channels to market, as appropriate
  • Leveraging brand associations

Who should Attend?

The GLOMACS Strategic Brand Positioning and Marketing online training course will provide valuable benefits for a broad range of people who are involved in brand and marketing management, including (but not limited) to:

  • Brand Managers
  • Marketing Executives
  • Product Managers
  • Key Account Executives, Business Development Professionals, Sales Executives and Sales Managers
  • Entrepreneurs
  • Small to Medium Enterprise (SME) owners and Managers
Course Outline
Day 1

Brand Equity, Categories and Image, Identifying Segments and Positioning

  • Brand definition, brand v product comparison, examples of brand architectures
  • Why do brands matter, what can be branded?
  • Brand assets, brand strengths and brand values, what is brand management
  • Definition of brand equity, creating brand equity through awareness, image and associations
  • Designing appropriate product category structures – using the CBS (Category Breakdown Structure)
  • Key aspects of strong brands (performance, image, consumer judgments, consumer emotions, consumer rationale, brand significance, overall resonance with customer)
  • The essentials of brand positioning and developing a strong position
  • Identifying core brand associations and auditing brands
Day 2

Selecting and Managing Brand Identities, Marketing Strategies, Media Strategies, Brand Associations

  • Selecting appropriate brand identities, gambits to make the brand identity memorable
  • Protocols for naming brands, logos, symbols characters and slogans, packaging
  • Taking a joined-up approach to designing brand marketing programs, using personalization techniques to connect with the customer
  • Developing an appropriate strategy for products, channel/pricing/value engineering strategies
  • Working with brand associations
  • The relationship between existing and new brand associations
  • The relationship between brands and channels
  • Geographic factors, brand alliances and co-branding, ingredient branding, licensing brand elements
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Oxford Management Centre

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Frequently Asked Question:

GLOMACS offers both online andperson training options. You can choose from interactive virtual sessions or attend one of our globally locatedperson training courses. The flexibility ensures that learning fits your schedule and preferences.
Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.
Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions,on activities, and interactive Q&A sessions to maximize learning outcomes.
For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.
You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.
Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability,recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.
GLOMACS is a globally recognized leader in professional training and development, with a reputation for deliveringquality,driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online andperson), and accredited certifications that add real value to your career.

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

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