Strategic Public Affairs and Government Relations Programme

An Interactive 5-Day Training Course

Strategic Public Affairs and Government Relations Programme

Effective interaction with interest groups, media and Government

NASBA
Classroom Schedule
Date Venue Fees
01 - 05 Dec 2025 Dubai $ 5,950
27 Apr - 01 May 2026 London $ 5,950
14 - 18 Sep 2026 London $ 5,950
30 Nov - 04 Dec 2026 Dubai $ 5,950
Online Schedule
01 - 05 Dec 2025 Online $ 3,950
30 Nov - 04 Dec 2026 Online $ 3,950

Introduction

This Strategic Public Affairs and Government Relations Programme, covers the overall techniques and practices for engaging with Policymakers as part of a systematic strategy to influence Government Policy and Shape Legislation. This training course will allow participants to learn how to bring into play those Practices in a number of areas, to promote the Public image of the organization through the promotion of a single cause or thought.

This training course will also help delegates know how to generate Media Coverage and Campaigns for leverage in Government Relations. This training course will address the Lobbying practice in a comprehensive manner, with its various Frameworks and their applicability on different situations. The class will end by discussing the key factors that could impact the success of Public Affairs Training courses during its implementation.  

This GLOMACS Strategic Public Affairs and Government Relations Programme will highlight:

  • Fundamental Principles of Public Affairs and Government Relations
  • Creating a Public Affairs Strategy
  • Practical implementation of Strategy Training courses
  • Development of relationships with Government Officials.
  • Various Lobbying Frameworks and when to use each
  • How to design and execute effective Media Activities and Campaigns

Objectives

At the end of this training course, you will be able to:

  • Identify how, where and when to engage in the Policy and Legislative process
  • Develop a strategy to integrate Public Affairs in support of your business
  • Conduct Meetings with high-level Government Officials
  • Engage with the Media and create needed Public Opinion
  • Use Social Media Tools and Platforms as an emerging Public Affairs practice

Training Methodology

A highly interactive masterclass, where all delegates will be encouraged to engage and participate, share and gain from each other’s knowledge and experience.

This training course will use a range of approaches to learning, including experiential group activities, individual exercises, case studies and syndicate discussions.

Organisational Impact

This training course is of direct relevance to Public Sector, Government and Non-Governmental entities and authorities which can achieve improvements in their operations through:

  • Effective planning for a Public Affairs Strategy
  • Deciding which Practices will be used in every context
  • Integrating Public Affairs with other organizational disciplines   
  • Using Public Affairs to serve Business Objectives and resolve Conflicts
  • Build necessary Campaigns to shape your Policy and Legislative environment

Personal Impact

This training course will benefit participants by gaining knowledge that will enable them to have a better understanding on:

  • Their Roles and Responsibilities within their respective functions
  • How to Develop and Execute a fitting Public Affairs Strategy
  • How to Establish an adequate Government Relations Function
  • How to synthesize adequate Practices in implementation.
  • Master and Execute the main Public Affairs Lobbying Techniques

Who should Attend?

This GLOMACS training course is designed for those who might be new to this discipline, and will serve as useful building blocks for those already active in this area.

The success of Public Affairs in any organization will involve people from a number of disciplines, this training course is equally relevant to those involved in the wider application of Public Affairs as well as those Senior figures and Executives who need to engage with Government, Legislators and Politicians for work.

This training course is recommended for managers tasked with overseeing Strategic Government and Public Affairs

  • Ministerial & Ministerial Committee Levels
  • Governing Body & CEO Levels
  • Executive Management and Directors
  • Government Relations Officers
  • Public Affairs Officers / Professionals
  • Public Relations Officers / Professionals 
  • Policy Makers / Officers / Analysts / Professionals
Course Outline
Day 1

Public Affairs Strategy

  • Mapping public affairs and political landscapes
  • Objective setting
  • Audience identification and management
  • Building an influential argument
  • Evaluation methods
  • Measuring success
Day 2

Working with Governments

  • How governments work
  • The role of politics in government policy making
  • Engaging with government officials
  • Dynamics of relationships with government officials
  • Lobbying regulation for working with governments
  • Transparency requirements for working with governments
Day 3

Working with Media

  • Proactive media relations
  • Developing key messaging
  • Campaign management
  • Bypassing the news media
  • Broadcast appearances
  • Crisis management
Day 4

Working with interest groups and other stakeholders

  • Identifying stakeholders
  • Stakeholder engagement and contact programmes
  • Effective positioning with stakeholders
  • Managing conflicting interests
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Frequently Asked Question:

GLOMACS offers both online andperson training options. You can choose from interactive virtual sessions or attend one of our globally locatedperson training courses. The flexibility ensures that learning fits your schedule and preferences.
Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.
Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions,on activities, and interactive Q&A sessions to maximize learning outcomes.
For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.
You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.
Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability,recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.
GLOMACS is a globally recognized leader in professional training and development, with a reputation for deliveringquality,driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online andperson), and accredited certifications that add real value to your career.

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

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