The Sales & Marketing
Management MBA

INTRODUCTION

This Sales & Marketing Management MBA training course enables participants to identify customer needs, create products and services to satisfy these needs, determine which stakeholders the organization can best serve, and design programmes to inform and build relationships with these stakeholders.

The participants will be able to advise on and lead customer satisfaction, new product development, product and service management, innovative selling, and service. They will see their business through their client or customer's eyes and make decisions that have a positive impact on finances and reputation.

This GLOMACS Sales & Marketing Management MBA training course will highlight:

• The major decisions marketing and sales leaders face in matching their organizations resources with marketplace realities
• Current issues in marketing and sales management and frameworks for responding effectively to them
• Best practices, concepts, tools and techniques for managing marketing and sales activities
• Applying marketing and sales theories to the real-world issues delegates face including balancing demand and supply, understanding and responding to buyer behaviors, and relationship building
• Verbal and non-verbal skills for managing teams for peal performance

Objectives

By the end of this The Sales & Marketing Management MBA training course, participants will be able to:

• Align sales and marketing Initiatives within the organization
• Develop sales and marketing strategies and programmes to build competitive advantage
• Improve the sales recruiting, interviewing, and hiring process
• Integrate social media marketing with traditional marketing activities
• Use the marketing mix to increase business development opportunities
• Adjust their marketing, communication and selling styles to that of people from other cultures

Training Methodology

This Sales & Marketing Management MBA training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centred principles. The participants will have opportunities to put into practice the skills they develop and enhance during the course. We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions, and spending time working one-on-one and in small groups to resolve the challenges participants face. They will leave with new ideas and skills they can implement immediately; they step back into their teams.

Organisational Impact

Impact on the organization from delegates in attending this Sales & Marketing Management MBA includes the following benefits: 

• Enhanced capabilities and professionalism amongst marketing and sales leaders
• High levels of customer satisfaction and loyalty resulting in reduced customer churn
• Increased revenues through higher sales effectiveness and marketing impact
• Improved morale, performance, and retention in the sales and marketing teams
• Streamlined recruiting and interviewing process
• More effective deployment of marketing and sales resources, including budgets, time, and energy of employees

Personal Impact

This Sales & Marketing Management MBA training course will personally benefit the participants to gain or enhance their understanding and knowledge by the following: 

• Develop a structured environment and ethical working practices in your team
• Help team members develop their skills and abilities
• Prioritize resources – people and budgets
• Understand the financial aspects of public relations
• Get the best from external suppliers
• Win respect internally and externally
• Gain internal and external allies to help you achieve your objectives
• Improve your management expertise & performance

WHO SHOULD ATTEND?

This Sales & Marketing Management MBA training course is for business development, sales, and marketing professionals who are looking to progress their leadership and management capabilities. They will currently have supervisory positions and be preparing for promotion to a more demanding role.

This GLOMACS training course is a suitably wide range of professionals but will significantly benefit: 

• Regional Sales Managers
• Sales Directors
• Account Managers
• Account Executives
• Customer Relationship Managers and Executives
• Telephone Sales Managers
• Sales Executives
• Online Sales Managers
• Sales Executives
• Sales Engineers
• Sales Trainers
• Customer Service Managers and Advisors / Agents
• Business Development Managers and Executives
• Marketing Strategists and Planners
• Creatives and Content Management Specialists
• Digital Brand Management, Digital Marketing, Social Media and SEO specialists
• Researchers
• Data Analysts
• PR, Public Affairs, Media Relations, Community Relations and Reputation Management Professionals