Course Schedule

Date	Format	Fees
13 - 17 Nov 2023	Online	$3,950

Course Description

Introduction

This GLOMACS PR Campaign Management online training seminar is a must for any business aiming to employ Public Relations Campaigns as part of their business operation.

Public relations campaigns can help drive strategic organisational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation.

This powerful GLOMACS PR Campaign Management online training seminar takes a problem-solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organisational strategy. Case study examples in print will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the online training seminar.

Highlights of this GLOMACS online training seminar include:

Powerful Planning Tools
Practical Examples and Frameworks
Personal Coaching and Advice
Incorporation of Your Own Content Giving Real, Useable Outputs
A Practical and Theoretical Toolkit for use beyond the Seminar

Objectives

To Examine the range of PR campaigns and the purposes that they can achieve
To Develop a problem-solving approach to match PR campaign strategy to business objectives
To Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
To Examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
To Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
To Learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

Training Methodology

This online training seminar will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training seminar is conducted Online via an Advanced Virtual Learning Platform in the comfort of any location of your choice.

Organisational Impact

Communicating effectively with key stakeholders is vital to the delivery of business goals. This GLOMACS online training seminar demonstrates how:

PR can be a key element of business strategy through coherent and focused campaigns
Clear business results can be driven by well-planned campaigns
Reputation and Brand can be enhanced through well designed campaigns
Risks involved in raising profile can be identified and mitigated
Results can benefit all of your key stakeholders
Maximum effect can be achieved for minimum financial outlay

Personal Impact

This GLOMACS PR Campaign Management online training seminar examines a wide range of communications issues, skills and opportunities. As well as developing further personal competencies, and will help participants:

To develop a more effective approach to communication in the workplace
Select and use the best tools to add value to the organisation at a strategic level
Develop personal action planning and understand how to ‘sell’ ideas to top management
Plan evaluation of the campaign so that results are recognised within the organisation
To develop creativity in communication
To build confidence and mastery through personal coaching and advice

Who Should Attend?

This GLOMACS PR Campaign Management online training seminar has been designed for PR practitioners / professionals and for senior professionals elsewhere in the organisation who want to use PR / communications tools to best effect in meeting business objectives.

This GLOMACS online training seminar is also relevant to anyone likely to have responsibility for the delivery of PR Campaigns for their organisation but is relatively new to the concepts and practicalities of this facet of corporate communications.

Middle and senior managers tasked with the direct delivery of campaigns or oversight of specialist sub-contractors
Senior operational managers with responsibility for managing teams whose role includes PR Campaigns
Senior managers up to Board level with responsibility for the strategic use of Public Relations

Course Outline

DAY 1

Public Relations in Business

An Overview of the Scope and Role of Public Relations in an Organisation
Assessing Your PR Situation
Setting Objectives to Meet Your Business Needs
Planning Framework for Campaigns
Costing a Campaign
Writing Your Campaign Proposal

DAY 2

Setting Campaign Objectives and Themes

A Problem-Solving Approach
The Campaign Process and Communications Theory
Translating Objectives into a Practical Campaign Concept
Resource Allocation and Scheduling
The Development of a Message House
Storytelling and Creativity in Messaging

DAY 3

Choosing the Right Media Mix

Identifying your Target Publics
Assessing What Your Stakeholders Think of You
Choosing the Right Media for the Right Audience
News and Feature Generation
Is it a story – What’s in it for the media?
Events, Invitations and Press Releases

DAY 4

Social Media and Influence

Involving Your “in-house” Media
Using Photography and Video
Social Media in Campaigns
Using Influencers and Testimonials
The Role of the Corporate Website
Crisis Management and Contingencies

DAY 5

Evaluation and the Planning Cycle

Building the In-house Campaigns Team
Assessing and Managing Performance
Buying in Help – What to look for and getting the best results?
Evaluating Campaigns
Campaign Reporting
Personal Action Planning

Providers and Associations

Endorsed Education Provider

In Association With

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

Visit website

KC Academy

Our collaboration with KC Academy aims to provide the best training services and benefits for our valued clients

Visit website

Options & Brochure

Available in Classroom Format

Enquire about the Course

Run this Course In-House

Send to a Colleague

Print this Page

Download PDF