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Course Schedule
Classroom Sessions:
Date Venue Fees
22 - 26 Jul 2024 Dubai - UAE $5,950
16 - 20 Dec 2024 Dubai - UAE $5,950
Course Description


In today’s business environment, it is essential that the writing and speaking skills are of the highest professional standard. How well you communicate can make or break your own professional image as well as perceptions of your organisation. It directly influences how others view your work and performance, as well as your prospects for career advancement and mobility.

This GLOMACS Communication Skills Fundamentals training course has been specifically designed to develop the competency of professionals to equip them with the necessary skills and confidence to achieve excellence in spoken and written communication. The course includes a wealth of practical guidance on improving the effectiveness of various forms of spoken and written communication. If you want your reports, memos, letters and e-mails to be read with interest and acted upon and if you want to be able to present your ideas with impact and effectiveness, this is the right training course for you.

This GLOMACS Business Fundamentals training course will highlight:

  • The importance of professional levels of written and spoken English
  • Proven ways to improve the effectiveness of various forms of written communication
  • Power language to improve influence and impact
  • Presentation skills to persuade even the most hostile audience
  • How to convey a credible message and create concise messages using a structured process


By the end of this training course, you will be able to: 

  • Meet the needs of your readers / audiences, by helping them achieve their own objectives
  • Listen more intently and deeply to understand others and their needs and requirements
  • Write clearer, more effective and professional e-mails, letters and reports
  • Speak in front of a group with greater confidence
  • Build rapport with your audiences and clients
  • Confidently use the right techniques, tools and skills for a wide variety of communication challenges

Training Methodology

This GLOMACS Business Fundamentals training course uses a variety of proven, highly interactive adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes facilitated group and individual exercises personal practice and, videos.

The course will be connected by an extensive case study. It will provide for practice in both written and oral presentation. Under the guidance of a professional speaker and writer you will learn key techniques, try them for yourself and receive feedback. You will discover how to plan and structure documents, how to choose an appropriate style and how to speak and write clear, accurate English.


This GLOMACS Business Fundamentals training course aims to take participants’ written and oral skills to higher levels. It is for a wide range of professionals whose work requires them to communicate with others:

  • New & Experienced Supervisors
  • Team Leaders & Line Managers
  • Specialists
  • Marketing, HR and PR Professionals
Course Outline


Establishing the Groundwork in Written and Spoken Communication

  • What is successful business communication?
  • Establishing a Clear Brief by Careful Listening and Questioning
  • Barriers to Effective Communication and How to Overcome Them
  • Mindfulness, Rapport and Charisma Building
  • The Role of Emotional Intelligence in Successful Communication
  • The Types of Communication to Meet the Needs of Brief and Audience


Developing Professional Writing Skills

  • Fundamentals of Business English – key grammar and structure rules
  • Fundamentals of Business English – structures and phrases to avoid
  • Structure – Why clear structure helps decision making?
  • Structuring an Argument Coherently and Logically
  • The Skoosh Case – Introduction – identifying typical written mistakes
  • Generating Ideas for Writing and Presenting – mind mapping and brain storming


Professional Written Presentation

  • Characteristics of Effective Writing
  • Key Plain English Techniques and How to Apply Them
  • Avoiding Clichés, Jargon and Management-speak
  • Improving Clarity with Headings and Sub-headings
  • Using Tables, Diagrams, Figures and Graphs


Mastering the Language of Business Persuasion

  • Writing and Presenting for a Target Audience and Specific Purpose
  • Persuasive Argumentation
  • A Process to Marshal Support for Your Ideas
  • Powerful Words and Phrases to Influence Outcomes
  • Influence and Persuasion – The lessons from marketing sales and public administration
  • Constructing a Strong Opening and Powerful Conclusion


Becoming a Fluent and Professional Speaker and Communicator

  • How to control your nerves and manage stress before delivering?
  • Presenting: do's and dont's
  • Storytelling as a Vehicle for Key Messages
  • Body Language and Posture for Success
  • Rehearsal: Giving and Receiving Feedback to Increase Performance
  • Course Evaluation and Action Planning
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations

Endorsed Education Provider

  • Quality Logo
  • Quality Logo

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

In Association With

Oxford Management Centre

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

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