Name: Event Management Specialist
Start: 2024-11-18T00:00:00+00:00
End: 2024-11-22T00:00:00+00:00
Location: Dubai - UAE

Course Schedule

Date	Venue	Fees
20 - 24 Nov 2023	Dubai - UAE	$5,950
15 - 19 Jan 2024	Oslo - Norway	$5,950
29 Apr - 03 May 2024	Dubai - UAE	$5,950
29 Jul - 02 Aug 2024	Lisbon - Portugal	$5,950
05 - 09 Aug 2024	London - UK	$5,950
21 - 25 Oct 2024	Oslo - Norway	$5,950
18 - 22 Nov 2024	Dubai - UAE	$5,950

Course Description

Introduction

This GLOMACS Event Management Specialist training seminar is a must for anyone aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients and investors. Smooth well run events reflect well on any business building its reputation and standing.

This GLOMACS training seminar provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organise their own events or more closely manage contractors organising events for them.

Key highlights of this GLOMACS training seminar are:

What events can do for your PR and marketing strategy?
Scheduling techniques to plan and deliver an event
Practical hints and tips on venue choice, stage management and different types of dining
Managing the media at your events to multiply outcomes
Advice on looking after guests and protocol for VIPs

Objectives

At the end of this GLOMACS training seminar, delegates will have an understanding of the application of events as part of their PR or Marketing strategy:

Delegates will be able to schedule and plan an event
Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
Delegates will be able to identify the most appropriate venues and activities for their events
Delegates will be able to manage the media at their events with confidence
Delegates will be able to troubleshoot event plans to identify potential problem areas before they emerge

Training Methodology

This GLOMACS Event Management Specialist training will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the training seminar progresses relevant to their own backgrounds and company requirements.

This GLOMACS training seminar will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five days.

Organisational Impact

Greater value for money from events
More focused events as part of their PR or Marketing strategy which will build and maintain their reputation
More memorable events aimed at the right people
An in-house resource capable of either organising events directly
Staff better informed to provide project oversight of event management suppliers
Staff capable of ensuring tight budgetary and scheduling control over events

Personal Impact

Increased confidence to tackle event management or oversight of event management suppliers
A strong theoretical basis upon which to make decisions about the best type and format of event to employ
Greater understanding of the processes involved in event management
An understanding of the main elements in event organisation
More focused activity aided by simple checklists and manuals
Better time management facilitating the opportunity for greater creativity

Who Should Attend?

This GLOMACS Event Management Specialist training seminar is relevant to anyone likely to have responsibility for the delivery of events for their organisation but new to the concepts and practicalities of this facet of corporate communications.

Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
Senior operational managers with responsibility for managing teams whose role includes event management
Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment

Course Outline

DAY 1

The Role of Events in a Public Relations or Marketing Strategy

An Overview of Public Relations and How Events fit in
The PR Transfer Process and the Six Point PR Plan
Assessing your needs
Choosing the Event to fit the Objective and Audience
A Review of the Different Types of Event available
Writing a Successful Event Proposal

DAY 2

Event Planning, the Theory and Practice

Scheduling - the long term plan
Event Running Order - timing of an event
Budget - staff, time, materials money
Choosing the Best Venue for your purpose
Accommodation
Layout for Different Events - Seating, etc.

DAY 3

Stage Management, Dining and Entertainment, Health and Safety

“Stage Management” of the Event
Ensuring the Event is On-Message and On-Brand
Welcome Desk - Set Up and Management
Sets, Staging and Corporate Identity
Catering, Entertainment and Music at your Event
Staying Safe - Risk Assessment and Events

DAY 4

Managing the Media at Your Events

Generating News through an Event
Inviting the Media - invitations and press releases
The Press Office, Press Pack and Gifts
Conducting Interviews and Briefing Interviewees
Creating a Lasting Record - Filming and Photography
Involving your In-house Media

DAY 5

Invitations, VIPs and Bringing it all Together

Invitation Process for Different and Protocols
Working with VIPs
Meet and Greet
Hosting and Farewell
Follow-up
Building an Event Management Team

Certificates

On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance

Providers and Associations

Endorsed Education Provider

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org

In Association With

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

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Code	Date	Venue	Fees
PR010e	20 - 24 Nov 2023	Dubai - UAE	$5,950
PR010e	15 - 19 Jan 2024	Oslo - Norway	$5,950
PR010e	29 Apr - 03 May 2024	Dubai - UAE	$5,950
PR010e	29 Jul - 02 Aug 2024	Lisbon - Portugal	$5,950
PR010e	05 - 09 Aug 2024	London - UK	$5,950
PR010e	21 - 25 Oct 2024	Oslo - Norway	$5,950
PR010e	18 - 22 Nov 2024	Dubai - UAE	$5,950

An Interactive 5-Day Training Course

Event Management Specialist

Planning and Delivering Successful Events