Schedules Introduction Objectives Training Methodology Organisational Impact Personal Impact Who Should Attend? Outline

Home / Media Skills & Public Relations (PR) / Event Management Specialist

Course Schedule

Classroom Sessions:

Date	Venue	Fees
12 - 16 May 2025	Zurich - Switzerland	$5,950
06 - 10 Oct 2025	Munich - Germany	$5,950

Course Description

INTRODUCTION

The Event Management Specialist training course is a comprehensive training program designed to equip with the essential skills and knowledge required to excel in the dynamic field of event management. Participants will embark on an immersive learning journey that covers every aspect of event planning, from conceptualization and marketing to execution and post-event analysis.

This training course is tailored to provide a balanced mix of theoretical foundations and practical applications, ensuring that participants are well-prepared to manage events of all scales with professionalism and flexibility. Whether aspiring to become or acting already as event manager, a seasoned professional should look to refine their skills and to enhance organization’s event strategies.

This GLOMACS Event Management Specialist training course will highlight:

Comprehensive event planning.
Creative conceptualization and design.
Effective marketing and promotion.
On-site event management.
Post-event evaluation and reporting.

Objectives

Throughout the training course, participants will engage with industry experts, participate in hands-on activities, and analyze real-world case studies that will enhance understanding of effective event management practices.

By the end of this training course, Participants will have developed a robust skill set that includes advanced planning techniques, innovative marketing strategies, and proficient execution capabilities. Additionally, will gain valuable insights into protocol, stakeholder communication, and the latest trends in event technology. Our goal is to empower Participants to deliver exceptional events that not only meet but surpass clients' and stakeholders' expectations, ultimately driving success for both professional and organization.

At the end of this Event Management Specialist training course, you will learn to:

Develop comprehensive event plans.
Design memorable events.
Execute effective marketing and promotion policies.
Coordinate on-site event operations.
Evaluate event success and gather feedback

Training Methodology

This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice. The Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

Organisational Impact

The Organization will have the following benefits:

Enhanced event quality and professionalism.
Increased efficiency and cost-effectiveness.
Improved marketing and promotion.
Stronger client and stakeholder relationships.
Innovative event solutions.
Networking and collaboration opportunities.
Comprehensive post-event analysis.

Personal Impact

At the end of this training course, the participants will gain the following;

Enhanced skill set: gain a thorough understanding of the event management process, from planning to execution.
Industry insights: learn about the latest trends and innovations in event management.
Practical knowledge: engage in hands-on activities and case studies to apply theoretical concepts.
Networking opportunities: connect with other professionals in the field and build valuable relationships.
Career advancement: enhance the resume with specialized skills.
Certification: receive a certification that validates expertise and commitment to professional development in event management.

WHO SHOULD ATTEND?

This GLOMACS Event Management Specialist training course is suitable to a wide range of professionals but will greatly benefit:

Aspiring and current event managers
Corporate professionals
Marketing and communications professionals
HR professionals responsible for planning corporate training sessions, team-building activities, and company retreats.
PR professionals and Protocol officers.
Venue Managers, Managers of event venues such as hotels, conference centers, and exhibition halls who want to understand event planning from a client perspective.
Marketing and Branding Consultants
Consultants advising clients on event marketing strategies
Professionals looking to add event management to their portfolio of services.
Tourism and Hospitality Professionals
Freelancers and Entrepreneurs
Government and Municipal Officials
Public sector employees responsible for organizing community events, public forums, and official ceremonies.

Course Outline

DAY 1

Definition and Scope of Event Management

Introduction to event management.
Definition and scope of event management.
Types of events: corporate, social, cultural, and sports events.
The Role of an event manager.
Key responsibilities and skills required.
Steps in planning an event.
Importance of creating a detailed event plan.

DAY 2

Event Conceptualization and Planning

Understanding event objectives and target audience.
Defining clear event objectives.
Event branding and visual identity.
Venue Selection and Layout.
Factors to consider when choosing a venue.
Creating a comprehensive event budget.
Invitations.

DAY 3

Event Marketing And Promotion

Importance of marketing in event management.
Digital marketing and social media.
Public relations.
Media relations.
Sponsorship and partnership management.

DAY 4

Event Execution And Management

Event timeline and scheduling.
On-site event management.
Host responsibilities.
Participants check-in.
Protocol, precedencies, flags.
Roles and responsibilities of the event team.

DAY 5

Post-Event Activities and Professional Development In The Business

Post-event evaluation and reporting.
Client and stakeholder management.
Current trends in the event industry.
Adapting to changes and innovations.
Building a career in event management.

Certificates

On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance

Providers and Associations

Endorsed Education Provider

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org

In Association With

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

Visit website

KC Academy

Our collaboration with KC Academy aims to provide the best training services and benefits for our valued clients

Visit website

Options & Brochure

Related Categories

Media Skills & Public Relations (PR)

Frequently Asked Question:

How can I find out more information about a specific course?

For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.

Can I get a discount for group bookings?

Yes, GLOMACS offers special discounts for group bookings. If you’re planning to enroll multiple participants from your organization, please reach out to our team to discuss the available discount packages.

How are GLOMACS courses structured?

Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions, hands-on activities, and interactive Q&A sessions to maximize learning outcomes.

Will I receive a certificate upon completing a GLOMACS course?

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

Does GLOMACS offer customized training for organizations?

Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.

How can I register for a GLOMACS course?

You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.

Who are the trainers at GLOMACS?

Our trainers are industry experts with years of practical experience in their respective fields. They bring real-world knowledge and insights into the classroom, ensuring that our participants receive top-tier, applicable skills and expertise.

Are GLOMACS training courses available online or in person?

GLOMACS offers both online and in-person training options. You can choose from interactive virtual sessions or attend one of our globally located in-person training courses. The flexibility ensures that learning fits your schedule and preferences.

What types of training courses does GLOMACS offer?

GLOMACS offers a wide range of professional development training courses across various industries, including Leadership & Management, Finance & Accounting, Human Resources, Engineering, Oil & Gas, Operations and Logistics, Engineering and Technical and more. Our training courses are designed to enhance career growth and organizational effectiveness.

What are the key benefits of attending a GLOMACS course?

Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability, industry-recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.

Why should I choose GLOMACS?

GLOMACS is a globally recognized leader in professional training and development, with a reputation for delivering high-quality, results-driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online and in-person), and accredited certifications that add real value to your career.

An Interactive 5-Day Training Course

Event Management Specialist

Planning and Delivering Successful Events