Market Leadership &
Marketing Strategies

INTRODUCTION

Developing marketing plans and strategies in today’s fast-paced business environment is the most challenging it has ever been. There is an increasing choice of interactive devices, platforms and channels that customers use ranging from smartphones and tablets to social networks and search engines. In order to maintain market leadership, organisations have no choice but to innovate rapidly to stay ahead of the competition. However, creating a culture of innovation doesn’t come easily. This training course is designed to give delegates a clear, in-depth understanding of core marketing concepts, tools, and best practices used by market leaders.

This Market Leadership & Marketing Strategies training course provides delegates a deep dive into the methodology and marketing strategy that will generate market growth and measurable results. A well-developed marketing strategy will help you obtain your business goals and build a strong reputation for your products and services. To be of value, a comprehensive marketing strategy needs to be driven by market research and focus on the product mix in order to achieve maximum, long-term profitability. Delegates will walk away from this training course with market leader skills to create, recommend, and execute marketing plans, programmes, and strategies resulting in increased market share, profitable growth, and expansion of the organisation’s products and services.

This GLOMACS Market Leadership & Marketing Strategies training course will highlight skills to:

• Analyze customer research, market conditions and competitor information
• Develop, plan and implement marketing initiatives
• Evaluate and monitor the effectiveness of integrated marketing campaigns
• Effectively integrate social media marketing into traditional marketing plan
• Utilize marketing to build customer loyalty and brand awareness

Objectives

At the end of this Market Leadership & Marketing Strategies training course, you will learn to:

• Engage consumers on social media to expand brand awareness
• Evaluate market trends and recommend changes to marketing strategies
• Communicate with target audiences and manage customer relationships
• Integrate the best practices of market leaders
• Expand and develop marketing platforms
• Report on return on investment and key performance metrics

Training Methodology

This GLOMACS training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.

Organisational Impact

Major benefits to the organisation include:

• Unified marketing strategy throughout the organisation
• Better market expansion generating more profitability
• Improved sales effectiveness for products and services
• Streamlined approach to social media marketing
• Increased number of repeat customer sales
• Greater brand awareness

Personal Impact

Participants will gain the following significant benefits:

• Improved marketing acumen and effectiveness
• Enhanced face-to-face communication skills
• Greater self-confidence and capability to achieve results
• Increased opportunity for recognition and promotion
• Enhanced goal setting ability
• Increased capacity to adopt new marketing technologies and best practices

WHO SHOULD ATTEND?

This GLOMACS training course is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training seminar. This training course is suitable to a wide range of professionals, but will greatly benefit:

• Marketing Professionals
• Public Relations Practitioners
• Marketing Managers
• Sales Managers
• Brand Managers
• Business Owners