| Date | Venue | Fees | |
|---|---|---|---|
| 12 - 16 Oct 2026 | Amsterdam - The Netherlands | $ 5,950 | |
| 02 - 06 Nov 2026 | Dubai - UAE | $ 5,950 | |
| 07 - 11 Dec 2026 | London - UK | $ 5,950 | |
| 07 - 11 Dec 2026 | Online | $ 4,950 | |
| 03 - 07 May 2027 | Dubai - UAE | $ 5,950 | |
| 05 - 09 Jul 2027 | London - UK | $ 5,950 | |
| 11 - 15 Oct 2027 | Amsterdam - The Netherlands | $ 5,950 | |
| 01 - 05 Nov 2027 | Dubai - UAE | $ 5,950 | |
| 06 - 10 Dec 2027 | London - UK | $ 5,950 | |
| 06 - 10 Dec 2027 | Online | $ 4,950 |
Introduction
This GLOMACS Mastering Corporate Communications training course is designed to help Communications, PR and Marketing professionals to audit their current practice and measure its effectiveness in a changing marketplace. Since the Cluetrain Manifesto predicted changes in the way that markets and consumers would behave, communications/PR and marketing have converged. A host of new channels and tools have overtaken much of the mass media that we used to deal with, yet many organizations have hardly changed their approach.
This Mastering Corporate Communications training course will help practitioners to rethink the way they practice Public Relations, Corporate Communications and Marketing. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed corporate objectives.
This Mastering Corporate Communications training course will highlight:
- The New Rules of Marketing and Communications
- The changing roles of communications and marketing professionals
- The Use of Social Media to Reach Specific Target Audiences
- How to Create Content that engages attention and makes readers return
- The increasing use of video and audio and ways to produce low-cost content
Objectives
This Mastering Corporate Communications training course will enable participants to:
- Develop content that showcases why you are the choice for your potential customers
- Build your company personality to help engage with your key audiences
- Achieve measurable results such as donations, purchases, or subscriptions
- Measure your results including influencer mentions, product inquiries, and sales
- Create a Communications Plan
- Develop audience centred stakeholder maps
Training Methodology
This Mastering Corporate Communications training is an intensive, updating training course illustrated throughout with practical examples. It is highly activity-based and uses group work extensively alongside case-studies, demonstrations, lectures and videos. It focuses on strategic insight, practitioner skills, tools and techniques for the effective management of these important business functions.
Organisational Impact
Your company will benefit in the following ways:
- Optimize your communication spend using new media approaches
- Improved communication targeting strategies
- Achieve greater audience engagement and response
- Having access to richer social media and traditional content
- Expand the network of communication champions among staff and other stakeholders
Personal Impact
The personal benefits to be derived from attending this Mastering Corporate Communications training course include the following:
- Greater understanding of the changing media landscape
- Improved ability to target specific audiences and assess outcomes
- Greater understanding of how to optimise media presence
- Improved writing skills
- Improved skills in creating new approaches and content
Who should Attend?
This GLOMACS Mastering Corporate Communications training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit:
- Corporate Communications Practitioners / Managers
- Public Relations Officers / Managers
- Marketing Officers & or Managers
The New Rules of Marketing and Communications
- The Digital Revolution and Today’s Media Environment
- The Revolution in Consumer Behavior
- The Psychology of Persuasion
- Public Relations, Communications and Marketing Trends
- Key Skills for Communicators and Marketers
- A Problem-solving Approach to Communications
Stakeholders, Segmentation and Personas
- Stakeholder Analysis and Mapping
- Segmenting Your Audiences
- Creating Audience Personas
- Connecting with Stakeholders – multi-channel communications
- Personalisation
- Communications and Customer Journeys
Convergence of Social and Traditional Media
- Influencer Marketing
- Champions and Opinion Formers
- Thought Leadership and Blogging
- Search Engine Marketing
- Use Experience
- Integrated Media Relations
Creating Content that Works
- Creating a Message House
- Storytelling and Identity
- Corporate Identity, Tone and Style
- Content Calendars and Evergreen Content
- Videography and Viral Content
- Podcasting as Marketing
Evaluation, Analysis, Planning and Strategy
- Output - Out-take and Outcomes - a systematic approach to evaluation
- The Planning Cycle
- Evidence-based Analysis
- The Placemat Approach to Strategy
- Planning and Corporate Strategy
- SMART Objectives and KPIs
- Upon successful completion of the classroom-based training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance
- Upon successful completion of the online training course, a GLOMACS Certificate will be awarded to all delegates. Guided Learning Hours – In accordance with ISO 9001:2015–certified quality management standards, one Guided Learning Hour is awarded for every 60 minutes of attendance.
