Strategic Internal Communication Skills
An Interactive 5-Day Training Course

Strategic Internal Communication Skills

Keys to Greater Productivity and Profit

NASBA
Classroom Schedule
Date Venue Fees
27 Apr - 01 May 2026 Dubai $ 5,950
06 - 10 Jul 2026 Dubai $ 5,950
07 - 11 Sep 2026 Dubai $ 5,950
21 - 25 Sep 2026 London $ 5,950
16 - 20 Nov 2026 Dubai $ 5,950
14 - 18 Dec 2026 London $ 5,950
15 - 19 Mar 2027 London $ 5,950
22 - 26 Mar 2027 Dubai $ 5,950
Online Schedule
Date Venue Fees
03 - 07 Aug 2026 Online $ 3,950
21 - 25 Sep 2026 Online $ 3,950
14 - 18 Dec 2026 Online $ 3,950

Introduction

This Strategic Internal Communication Skills training course uses current research which shows that internal communications can be a powerful agent of change, driving the honest and regular discussion on topics essential to staff morale. This, in turn, affects their loyalty, commitment, and purpose, which directly impacts customer satisfaction and dedication and the organisation's bottom line.

Excellent internal communication ensures that everyone works towards a common goal. It develops a cohesive culture and empowers employees to make the right decisions in line with the organisation's strategy. Effective internal communication has benefits for both the organisation and employees.

This GLOMACS training course will highlight the achievement of:

  • Employee Engagement
  • Cohesive Company Culture
  • Clear goals that are understood by all
  • Customer Satisfaction
  • Enhanced Transparency
  • Increase Productivity

Objectives

This Strategic Internal Communication Skills training course is designed to achieve the following objectives:

  • Align all employees with the corporate strategy and plan
  • Increase staff trust, openness, and engagement
  • Help motivate staff to ‘go the extra mile’ in creativity and commitment
  • Open channels of feedback to reduce rumours, increase company knowledge sharing and reduce reputational risk
  • Increase customer satisfaction through more open, aligned and informed staff
  • Measure the impact of more effective internal communication

Training Methodology

This training course is an activity and discussion-based. Formal presentations will be balanced by a range of case studies, practice problems, and group discussions. Sharing the experience of the participants is an important feature, and delegates will have the opportunity to discuss their projects or challenges in an environment focusing on solving those problems. Real examples presented on video are a substantial part of the course.

Organisational Impact

Impact on the organisation from participants in attending Strategic Internal Communication Skills training course includes the following benefits: 

  • Focusing and increasing effort expended in implementing the strategic plan
  • Increasing staff engagement and loyalty
  • Improving information flow and staff morale
  • Creating a virtuous upward circle of customer satisfaction and loyalty
  • Stimulating additional discretionary effort
  • Being able to measure and prove the effectiveness of internal communication

Personal Impact

The participants of this training course enjoy many benefits personally and professionally: 

  • Gaining a powerful communication toolkit to supercharge the effectiveness
  • Gaining more significant stakeholder "buy-in" and influence
  • Understanding how to generate rich content to make comms channels grab attention
  • Creating high impact presentation and facilitation communication skills
  • Overcome resistance of staff members to change
  • Demonstrating effectiveness to the “C Suite”

Who should Attend?

This GLOMACS training course is of direct relevance to anyone in the organisation concerned with developing or driving strategy: 

  • Senior Managers responsible for overseeing vital parts of the strategic plan
  • Corporate Strategy Specialists
  • Managers and Supervisors responsible for delivering part of the strategic plan
  • Team Leaders who must manage both people and projects
  • Corporate Communication and HR Specialists
Course Outline
Day 1

The Essential Elements of a Strategy and Strategic Plan

  • Understanding the Strategic Journey
  • Developing the “Strategy Roadmap” and Communication Plan
  • Assessing the need for Internal Communications
  • Understanding and Developing the Strategic Pillars of Communication
  • Avoiding Internal Communication Pitfalls
Day 2

Internal Communication Options and Technologies

  • Building Solid Communication Channels Up, Down and Across the Organisation
  • Developing a Strategic Purpose
  • Defining the Tools and Framework for Internal Communications
  • Setting Clear Goals and KPIs
  • Leading and Communicating Across a Diverse Workforce
Day 3

Communicating in a Virtual Environment

  • Using Multiple Forms of Media for Distance Communications
  • Using Virtual Organization Tools for Calendar, Time and Media Management
  • Communicating across Multi-geographical Dispersed Resources
  • Online Virtual Coaching Performance
  • Conducting Virtual Meetings Effectively
Day 4

Communicating Indicators of Change

  • The Dynamics of Change – Psychological and Physical Cycle
  • Dealing with the Psychological Impact of Change
  • How to Motivate and Inspire Performance
  • Communicating the Strategic Changes in a Positive Manner
  • Communicating the “Burning Platform” Message of Change
Day 5

Convincing others of the Value of your Plans

  • “Selling” Your Internal Communication Plan and Programme to Top Management
  • Styles of Communication and How and When to Employ Them with Effect
  • Managing Self and Learn to Choose Positive Behaviours
  • Measuring the Impact of Your Internal Communications
  • Planning an Action and Setting-up a Strategic Communication Plan
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Petroknowledge

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Oxford Management Centre

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The Energy Training Centre

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Options & Brochure
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What Our Clients Say

This training was truly exceptional. The speaker is an outstanding trainer, insightful and deeply knowledgeable. I gained invaluable knowledge and practical tools that have enhanced my skills and...

- D. Blay
Course - Strategic Internal Communication Skills
Frequently Asked Question

Strategic communication focuses on aligning employees with the organisation’s long-term vision, mission, and business objectives. It connects communication efforts to measurable business outcomes such as productivity, engagement, retention, and customer satisfaction. Operational communication, by contrast, deals with day-to-day instructions, task coordination, and workflow updates. This Strategic Internal Communication Skills training course teaches participants how to elevate internal communication from operational messaging to a strategic driver of organisational performance. 

Internal communication directly affects employee engagement, trust, and clarity of purpose. When employees clearly understand strategic priorities and their role in achieving them, discretionary effort increases. Research consistently shows that miscommunication leads to productivity loss and disengagement. This training course equips participants with frameworks (SMART objectives, KPIs, audience segmentation, stakeholder mapping) to measure communication impact in financial and performance terms. 

Participants will learn a structured roadmap that includes:

  • Situation analysis
  • Defining business and communication outcomes
  • Audience segmentation
  • Message development using the 5Ws + H framework
  • Channel selection and integration
  • KPI measurement and evaluation

This Strategic Internal Communication Skills training course provides templates and case-based exercises to build a practical, implementable communication strategy.

Resistance often stems from uncertainty and lack of clarity. The course addresses:

  • The psychological cycle of change
  • The “Burning Platform” model
  • Techniques for motivating and inspiring during transformation
  • Leadership messaging during uncertainty

From this training course, participants will learn how to communicate change in a way that maintains trust and builds commitment rather than fear.

This Strategic Internal Communication Skills training course examines ten major pitfalls, including:

  • Lack of transparency
  • Information overload
  • Poor feedback systems
  • Communication silos
  • Over-reliance on meetings
  • Excluding remote employees
  • Lack of psychological safety

Each pitfall is paired with structured solutions and implementation strategies.

This is a highly interactive, activity-based training course combining:

  • Case studies
  • Group exercises
  • Real-world scenarios
  • Strategy workshops
  • Communication simulations
  • Structured frameworks and templates

Formal presentations are balanced with peer discussion and applied exercises to ensure practical transfer of learning.

This Strategic Internal Communication Skills training course is designed for:

  • Senior Managers
  • Corporate Strategy Specialists
  • HR and Internal Communication Professionals
  • Team Leaders
  • Supervisors responsible for strategic execution
  • Professionals managing organisational change

It is particularly valuable for organisations undergoing transformation or growth. 

The Strategic Internal Communication Skills training course integrates internationally recognised strategic planning models, communication measurement frameworks, and leadership principles. It reflects contemporary research in organisational communication, employee engagement, behavioural change, and digital workplace communication. Participants receive structured frameworks that are globally applicable across industries.

Yes. GLOMACS offers customised and in-house delivery options. The content of this training course can be tailored to reflect an organisation’s specific strategic objectives, workforce challenges, and data maturity, ensuring maximum relevance and impact. 

 For further details or to discuss customisation requirements, you may call us on +971 (56) 538 7389 or email inhouse@glomacs.com . You can also submit a detailed enquiry through our in-house training page at: https://glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any related enquiries.

TEL: +971 (04) 425 0700

WhatsApp: +971 (56) 538 7378

Email English: info@glomacs.com

Email Arabic: arabic-training@glomacs.com

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