Introduction

This Strategic Internal Communication Skills training course uses current research which shows that internal communications can be a powerful agent of change, driving the honest and regular discussion on topics essential to staff morale. This, in turn, affects their loyalty, commitment, and purpose, which directly impacts customer satisfaction and dedication and the organisation's bottom line.

Excellent internal communication ensures that everyone works towards a common goal. It develops a cohesive culture and empowers employees to make the right decisions in line with the organisation's strategy. Effective internal communication has benefits for both the organisation and employees.

This GLOMACS training course will highlight the achievement of:

Employee Engagement
Cohesive Company Culture
Clear goals that are understood by all
Customer Satisfaction
Enhanced Transparency
Increase Productivity

Objectives

This Strategic Internal Communication Skills training course is designed to achieve the following objectives:

Align all employees with the corporate strategy and plan
Increase staff trust, openness, and engagement
Help motivate staff to ‘go the extra mile’ in creativity and commitment
Open channels of feedback to reduce rumours, increase company knowledge sharing and reduce reputational risk
Increase customer satisfaction through more open, aligned and informed staff
Measure the impact of more effective internal communication

Training Methodology

This training course is an activity and discussion-based. Formal presentations will be balanced by a range of case studies, practice problems, and group discussions. Sharing the experience of the participants is an important feature, and delegates will have the opportunity to discuss their projects or challenges in an environment focusing on solving those problems. Real examples presented on video are a substantial part of the course.

Organisational Impact

Impact on the organisation from participants in attending Strategic Internal Communication Skills training course includes the following benefits:

Focusing and increasing effort expended in implementing the strategic plan
Increasing staff engagement and loyalty
Improving information flow and staff morale
Creating a virtuous upward circle of customer satisfaction and loyalty
Stimulating additional discretionary effort
Being able to measure and prove the effectiveness of internal communication

Personal Impact

The participants of this training course enjoy many benefits personally and professionally:

Gaining a powerful communication toolkit to supercharge the effectiveness
Gaining more significant stakeholder "buy-in" and influence
Understanding how to generate rich content to make comms channels grab attention
Creating high impact presentation and facilitation communication skills
Overcome resistance of staff members to change
Demonstrating effectiveness to the “C Suite”

Who Should Attend?

This GLOMACS training course is of direct relevance to anyone in the organisation concerned with developing or driving strategy:

Senior Managers responsible for overseeing vital parts of the strategic plan
Corporate Strategy Specialists
Managers and Supervisors responsible for delivering part of the strategic plan
Team Leaders who must manage both people and projects
Corporate Communication and HR Specialists

DAY 1

The Essential Elements of a Strategy and Strategic Plan

Understanding the Strategic Journey
Developing the “Strategy Roadmap” and Communication Plan
Assessing the need for Internal Communications
Understanding and Developing the Strategic Pillars of Communication
Avoiding Internal Communication Pitfalls

DAY 2

Internal Communication Options and Technologies

Building Solid Communication Channels Up, Down and Across the Organisation
Developing a Strategic Purpose
Defining the Tools and Framework for Internal Communications
Setting Clear Goals and KPIs
Leading and Communicating Across a Diverse Workforce

DAY 3

Communicating in a Virtual Environment

Using Multiple Forms of Media for Distance Communications
Using Virtual Organization Tools for Calendar, Time and Media Management
Communicating across Multi-geographical Dispersed Resources
Online Virtual Coaching Performance
Conducting Virtual Meetings Effectively

DAY 4

Communicating Indicators of Change

The Dynamics of Change – Psychological and Physical Cycle
Dealing with the Psychological Impact of Change
How to Motivate and Inspire Performance
Communicating the Strategic Changes in a Positive Manner
Communicating the “Burning Platform” Message of Change

DAY 5

Convincing others of the Value of your Plans

“Selling” Your Internal Communication Plan and Programme to Top Management
Styles of Communication and How and When to Employ Them with Effect
Managing Self and Learn to Choose Positive Behaviours
Measuring the Impact of Your Internal Communications
Planning an Action and Setting-up a Strategic Communication Plan

On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance

Endorsed Education Provider

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org

In Association With

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

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PetroKnowledge

Our collaboration with Petroknowledge aims to provide the best training services and benefits for our valued clients