Facilitating Change through Effective Communications

An Interactive 10-Day Training Course

Facilitating Change through Effective Communications

Transforming your Corporate Communication Toolbox

NASBA
Classroom Schedule
Date Venue Fees
13 - 24 Oct 2025 Amsterdam $ 11,900
08 - 19 Dec 2025 London $ 11,900
06 - 17 Jul 2026 London $ 11,900
12 - 23 Oct 2026 Amsterdam $ 11,900
07 - 18 Dec 2026 London $ 11,900

Introduction

This GLOMACS training course on Facilitating Change through Effective Communications provides an opportunity for the communications practitioner to re-calibrate and define a different path towards achieving effective corporate communications in a world of rapid change. It forces a rethink of how to align purpose with outcome using the myriad channels available in this connected world.

Module 1, Mastering Corporate Communications  is designed to renew the practitioner’s tool kit and upgrade the range of skills needed to win the communications battle. The worlds of public relations, corporate communications and marketing have collided to create new and different operating norms with new rules and roles.  It is therefore imperative that practitioners in the communications space rethink their approach to public relations, corporate communications and marketing.

Module 2, Corporate communications redefined will help practitioners align communications strategy to organizational imperatives and move from focusing on tactics to developing and implementation communications strategy. It will take the practitioner along the journey from research and planning to programme implementation while recognizing the importance of corporate communications in delivering on corporate objectives.

The highlights of the 10-day training course are as follows:

  • The new rules of marketing and communications
  • The use of social media to reach specific target audiences
  • How to create content that sticks?
  • Aligning communications and organizational goals 
  • Identifying and strengthening internal gaps
  • Measurement and evaluation
  • Designing the next iteration

Modules

This training course is split into the following modules:

Module I - Mastering Corporate Communications

Module II - Corporate Communications Redefined

Objectives

The objectives of this training course are:

  • To provide participants with the tools to align audiences with media and messages
  • To help participants seamlessly merge traditional and new media strategies and tactics
  • To sharpen the focus on strategic communications as a corporate enabler
  • To help participants tweak their “big picture” strategies.
  • To help participants re-position their future strategy and implementation

Training Methodology

It is widely accepted that adult learners move from being subject centred to being problem centred.  As a result, the methodologies to be utilized in this intervention will include:  lecturettes, case studies via written submissions, podcasts or video, role plays, journaling and reflective reports. 

Activities will also be biased towards experimentation and analyses of live cases and therefore rely heavily on activity based group work. A key component of this learning experience will be the sharing of experiences to highlight the collective knowledge of the room.

Organisational Impact

  • Practitioners who can maximize communication spend using convergence as the methodology
  • Practitioners who can drive communication targeting strategies
  • Richer access to social media and traditional content
  • Strengthened internal and external alignment between strategy and communications
  • Improved ability to micro target your communications
  • Achieve a greater understanding of measurable outcomes
  • Improved decision making
  • Expanded network of communication professionals with whom the company may associate

Personal Impact

  • Greater understanding of the use of convergence as new communication strategy
  • Improved ability to target specific audiences and assess outcomes
  • Greater understanding of how to improve social media presence
  • Improved level of confidence to “break-in” to Media outlets
  • Greater understanding of how to align strategic communications to corporate objectives
  • Greater comfort with measurement and evaluation as a corporate tool
  • Improved understanding of how to target specific audiences and assess outcomes
  • Improved ability to take advantage of cross functional communications objectives

Who should Attend?

This GLOMACS training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit: 

  • Public relations / Public affairs / Marketing officers and/or managers
  • Corporate communications practitioners and/or managers and/or team leads
  • Communications champions / activators
Course Outline

Module I: Mastering Corporate Communications

Day 1

The New Rules of Marketing and Communications

  • The Digital Revolution and Today’s Media Environment
  • The Revolution in Consumer Behavior
  • The Psychology of Persuasion
  • Public Relations, Communications and Marketing Trends
  • Key Skills for Communicators and Marketers
  • A Problem-solving Approach to Communications
Day 2

Stakeholders, Segmentation and Personas

  • Stakeholder Analysis and Mapping
  • Segmenting Your Audiences
  • Creating Audience Personas
  • Connecting with Stakeholders – multi-channel communications
  • Personalisation
  • Communications and Customer Journeys
Day 3

Convergence of Social and Traditional Media

  • Influencer Marketing
  • Champions and Opinion Formers
  • Thought Leadership and Blogging
  • Search Engine Marketing
  • Use Experience
  • Integrated Media Relations
Day 4

Creating Content that Works

  • Creating a Message House
  • Storytelling and Identity
  • Corporate Identity, Tone and Style
  • Content Calendars and Evergreen Content
  • Videography and Viral Content
  • Podcasting as Marketing
Day 5

Evaluation, Analysis, Planning and Strategy 

  • Output - Out-take and Outcomes - a systematic approach to evaluation
  • The Planning Cycle
  • Evidence-based Analysis
  • The Placemat Approach to Strategy
  • Planning and Corporate Strategy
  • SMART Objectives and KPIs

Module II: Corporate Communications Redefined

Day 6

Aligning Communications and Organizational Strategy 

  • What’s our WHY?
  • Issues, Risks & Crisis Evaluation
  • The Competitive Environment
  • Integrating the Communications Spend
  • Alignment of the Communications Strategy
Day 7

Identifying and Strengthening Internal Gaps

  • Rethinking the Internal Mandate
  • Reducing the Gaps
  • Cross Cutting Implementation Strategies
  • The Communications Plan
  • Taking Stock of Performance        
Day 8

Implementation Strategy

  • Developing the Master Plan
  • Matching Scenarios to Audiences
  • Prototyping the Solutions
  • The Socializing Process
  • Audience Centred Engagement Strategies
Day 9

Measurement and Evaluation

  • Identifying the Needles to Move
  • Back of the Envelope Evaluation
  • Deep Dive Evaluation
  • Strategy Driven by Feedback
  • Assessing the Impact
Day 10

Designing the Next Iteration

  • Developing the Message Strategy
  • Identifying an Adoption Strategy
  • Aligning with Change Makers
  • Building in Flexibility
  • Key Take Aways
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Frequently Asked Question:

GLOMACS offers both online andperson training options. You can choose from interactive virtual sessions or attend one of our globally locatedperson training courses. The flexibility ensures that learning fits your schedule and preferences.
Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.
Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions,on activities, and interactive Q&A sessions to maximize learning outcomes.
For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.
You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.
Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability,recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.
GLOMACS is a globally recognized leader in professional training and development, with a reputation for deliveringquality,driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online andperson), and accredited certifications that add real value to your career.

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

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