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Course Schedule
Classroom Sessions:
Date Venue Fees
01 - 05 Jul 2024 London - UK $5,950
16 - 20 Dec 2024 Dubai - UAE $5,950
Course Description


The meetings, incentives, conferences, and events industry is growing worldwide. The numbers of special interest conferences, conventions, exhibitions and festivals demand ever greater mixes of trades and facilities. Bidding for, securing and delivering a successful event requires a wide range of skills and takes imagination and a high degree of organisation

This training course is designed to equip students with the skills to organise all aspects of indoor and outdoor events, press conferences, exhibitions, conferences, product launches, festivals, and charitable fundraising events or major sponsored events. It covers the bid process, project management, strategic planning, budgeting, finance, promotions, marketing and sponsorship, operations and production, health and safety, and risk management. This GLOMACS training course will help you:

  • Channel your imagination to develop exciting event concepts and win pitches
  • Hone the organisational skills and knowledge to plan and manage any event
  • Create and sustain profitable professional alliances that deliver
  • Understand how to turn an ordinary event into an eco event and meet CSR targets
  • Bring all of the elements together to make a world class event that will be remembered for all the right reasons.


At the end of this training course, participants will be able to:

  • Understand the concept and role of major events in the market place;
  • Know how to source event leads and ideas and to research and deliver a winning pitch
  • Demonstrate the skills and attributes of a good event planner including sourcing venues, speakers and suppliers
  • Understand how to publicise and market your event
  • Explain how to manage a team well and hold event committee meetings successfully.
  • Explain how to manage a budget, detailing how sponsorships work and what the main incomes and outgoings are.

Organisational Impact

This world-leading training course will give any organisation with an involvement with in the events industry greater insight into the knowledge and skills to profit from growth in MICE tourism. You will gain:

  • A wealth of information on sourcing event opportunities
  • The knowledge and skills to create a winning bid
  • Insight into ISO 20121: The International Standard for sustainable events and an understanding of how to gain registration against the standard as a marketing tool
  • The latest tools to manage and run excellent events including Projectlibre software
  • A supplier inventory and selection process
  • State of the art social media tools for marketing, evaluation and brand building

Personal Impact

After attending this training course you will have

  • Greater confidence in leading interdisciplinary teams on major event projects
  • A portfolio of skills that will enable you to run major events
  • Excellent project and time-management skills
  • The ability to conduct a risk assessment and devise a risk management plan
  • The tools to valuate meetings, conferences, events and exhibitions
  • Access to a network of potential allies, suppliers and outsources


This GLOMACS training course is ideal for anyone involved in organising events or conferences. Whether you work as a Conference Manager, Event Manager or Fundraiser, the skills you learn through this practical training will be invaluable. This includes:

  • Meeting planners
  • Event managers
  • Event marketers
  • Festival organisers
  • PR professionals
  • Hospitality professionals
  • Hoteliers
  • Convention centres
  • Convention and visitor bureaux
Course Outline


An Introduction to the MICE industry

  • Introduction, welcome and goal setting
  • Key qualities of an Event Manager
  • Generating new business
  • Creating a “seamless” service for MICE events
  • Nurturing and supporting potential clients – joining their networks
  • Creating a first-class event brief
  • Listening skills and desk research
  • The event bidding process


Perfect Pitch

  • Creating the perfect proposal
  • A problem-solving approach to event design
  • The place of lateral thinking and creativity
  • Supporting documentation for your bid
  • The art of influence and persuasion
  • Presentation skills
  • Costing and budget preparation
  • Sponsorship and building bid alliances


Perfect Planning

  • Identifying Event Goals and SMART Objectives
  • Project management and Projectlibre
  • Creating the multi-disciplinary team
  • Programme planning - sourcing venues, speakers and entertainment
  • Conducting a risk assessment and documenting it
  • Time management, scheduling and rosters
  • Event equipment and building organisational capability
  • Theming, catering and partner programmes
  • On-line events


Perfect Reputation

  • The changed world of relationships in the age of social media networks
  • Identifying the drivers of reputation growth and development
  • Differentiating yourself in the marketplace
  • Using measurement to improve performance
  • Reputational management
  • E-reputational management, Search Engine Optimisation and other media tools
  • ISO 20121: The International Standard for sustainable events and other certification
  • Corporate Social Responsibility and eco-event planning


Putting it all together

  • Marketing the event
  • Measuring event success
  • Planning your career and personal development
  • Developing your portfolio
  • Managing up and increasing your personal visibility
  • Networking and effectiveness
  • Team working and your personal effectiveness
  • Summary and Conclusion
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations

Endorsed Education Provider

  • Quality Logo

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

In Association With

Oxford Management Centre

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

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