Modern Meetings, Incentives, Conference and Events (MICE) Techniques

An Interactive 5-Day Training Course

Modern Meetings, Incentives, Conference and Events (MICE) Techniques

NASBA
Classroom Schedule
Date Venue Fees
22 - 26 Dec 2025 Dubai $ 5,950
06 - 10 Jul 2026 London $ 5,950
21 - 25 Dec 2026 Dubai $ 5,950

Introduction

The meetings, incentives, conferences, and events industry is growing worldwide. The numbers of special interest conferences, conventions, exhibitions and festivals demand ever greater mixes of trades and facilities. Bidding for, securing and delivering a successful event requires a wide range of skills and takes imagination and a high degree of organisation

This training course is designed to equip students with the skills to organise all aspects of indoor and outdoor events, press conferences, exhibitions, conferences, product launches, festivals, and charitable fundraising events or major sponsored events. It covers the bid process, project management, strategic planning, budgeting, finance, promotions, marketing and sponsorship, operations and production, health and safety, and risk management. This GLOMACS training course will help you:

  • Channel your imagination to develop exciting event concepts and win pitches
  • Hone the organisational skills and knowledge to plan and manage any event
  • Create and sustain profitable professional alliances that deliver
  • Understand how to turn an ordinary event into an eco event and meet CSR targets
  • Bring all of the elements together to make a world class event that will be remembered for all the right reasons.

Objectives

At the end of this training course, participants will be able to:

  • Understand the concept and role of major events in the market place,
  • Know how to source event leads and ideas and to research and deliver a winning pitch
  • Demonstrate the skills and attributes of a good event planner including sourcing venues, speakers and suppliers
  • Understand how to publicise and market your event
  • Explain how to manage a team well and hold event committee meetings successfully.
  • Explain how to manage a budget, detailing how sponsorships work and what the main incomes and outgoings are.

Organisational Impact

This world-leading training course will give any organisation with an involvement with in the events industry greater insight into the knowledge and skills to profit from growth in MICE tourism. You will gain:

  • A wealth of information on sourcing event opportunities
  • The knowledge and skills to create a winning bid
  • Insight into ISO 20121: The International Standard for sustainable events and an understanding of how to gain registration against the standard as a marketing tool
  • The latest tools to manage and run excellent events including Projectlibre software
  • A supplier inventory and selection process
  • State of the art social media tools for marketing, evaluation and brand building

Personal Impact

After attending this training course you will have

  • Greater confidence in leading interdisciplinary teams on major event projects
  • A portfolio of skills that will enable you to run major events
  • Excellent project and time-management skills
  • The ability to conduct a risk assessment and devise a risk management plan
  • The tools to valuate meetings, conferences, events and exhibitions
  • Access to a network of potential allies, suppliers and outsources

Who should Attend?

This GLOMACS training course is ideal for anyone involved in organising events or conferences. Whether you work as a Conference Manager, Event Manager or Fundraiser, the skills you learn through this practical training will be invaluable. This includes:

  • Meeting planners
  • Event managers
  • Event marketers
  • Festival organisers
  • PR professionals
  • Hospitality professionals
  • Hoteliers
  • Convention centres
  • Convention and visitor bureaux
Course Outline
Day 1

An Introduction to the MICE industry

  • Introduction, welcome and goal setting
  • Key qualities of an Event Manager
  • Generating new business
  • Creating a “seamless” service for MICE events
  • Nurturing and supporting potential clients – joining their networks
  • Creating a first-class event brief
  • Listening skills and desk research
  • The event bidding process
Day 2

Perfect Pitch

  • Creating the perfect proposal
  • A problem-solving approach to event design
  • The place of lateral thinking and creativity
  • Supporting documentation for your bid
  • The art of influence and persuasion
  • Presentation skills
  • Costing and budget preparation
  • Sponsorship and building bid alliances
Day 3

Perfect Planning

  • Identifying Event Goals and SMART Objectives
  • Project management and Projectlibre
  • Creating the multi-disciplinary team
  • Programme planning - sourcing venues, speakers and entertainment
  • Conducting a risk assessment and documenting it
  • Time management, scheduling and rosters
  • Event equipment and building organisational capability
  • Theming, catering and partner programmes
  • On-line events
Day 4

Perfect Reputation

  • The changed world of relationships in the age of social media networks
  • Identifying the drivers of reputation growth and development
  • Differentiating yourself in the marketplace
  • Using measurement to improve performance
  • Reputational management
  • E-reputational management, Search Engine Optimisation and other media tools
  • ISO 20121: The International Standard for sustainable events and other certification
  • Corporate Social Responsibility and eco-event planning
Day 5

Putting it all together

  • Marketing the event
  • Measuring event success
  • Planning your career and personal development
  • Developing your portfolio
  • Managing up and increasing your personal visibility
  • Networking and effectiveness
  • Team working and your personal effectiveness
  • Summary and Conclusion
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Frequently Asked Question:

GLOMACS offers both online andperson training options. You can choose from interactive virtual sessions or attend one of our globally locatedperson training courses. The flexibility ensures that learning fits your schedule and preferences.
Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.
Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions,on activities, and interactive Q&A sessions to maximize learning outcomes.
For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.
You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.
Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability,recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.
GLOMACS is a globally recognized leader in professional training and development, with a reputation for deliveringquality,driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online andperson), and accredited certifications that add real value to your career.

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

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