Press Office Management

Introduction

With 24-hour rolling news channels and social media, the ways that news is shared and consumed has changed entirely and is set to keep changing. So, however you learned about the media and how to interact with it, chances are your models may need review and updating.

During this training course, you will learn how to get the most out of your media relations, raise your profile and keep your stakeholders engaged. Good media coverage gets your message across effectively to the public and decision makers and allows you to positively influence what is printed and broadcast. By the end of the training course, you will know what makes a good story and what makes journalists want to run it. You will also take a deep dive into the principles, functions, and processes behind running an effective press office.

This GLOMACS Press Office Management training course will highlight:

• Dealing effectively with the press/media in today’s news environment
• Using online and digital media to give 24/7 service and increase efficiency
• Techniques to build your media list and contacts network
• Tools to ‘triage’ media requests
• Crisis media management in the age of social media

Objectives

During this Press Office Management training course, you will learn:

• How to run a media office (physical and virtual)
• How to sell your story to the media and handle media enquiries
• How to prepare spokespeople to engage with the media in various scenarios
• How to set up, manage and handle a press conference
• The importance of crisis planning and how to create an effective plan

Training Methodology

This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. The course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice. The Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

Organisational Impact

The organisation will benefit from:

• More efficient and effective media/press relations
• Better structured press communications
• Cost savings from a more efficient process
• Speedier and better transfer of key messages
• Faster crisis response

Personal Impact

Each delegate will gain:

• Greater confidence in meeting media/press needs
• More efficient and effective press office processes to save time and effort
• Best practice techniques in media assessment and monitoring
• Tools to help you deliver an efficient global media service
• Greater reputation defence in your work