Social Media Summit

Social Media Marketing is one of the fastest growing, cheapest and most effective forms of marketing to increase your brand awareness and engage with your audience – whether employees, customers or stakeholders.

This GLOMACS training course is designed for business professionals within forward-thinking organizations looking to take advance of the power of social media. It covers the essentials of building and executing an effective social media strategy.

This GLOMACS training seminar will highlight:

• Identify best social media platforms
• Create engaging content for different social media
• Learn brand storytelling and engaging with others via social media
• Structure your social media marketing campaign
• Best practice models and leading trends

At the end of this GLOMACS training seminar, you will learn to:

• How Social Media works and the latest trends and developments
• Social Media Strategy and creating social objectives
• Developing a target audience and understanding how to target your ideal audience
• How to build a following and create a dialogue
• Building awareness and trust
• Social Media Channels, including: Twitter, Facebook, LinkedIn, Instagram & Pinterest, YouTube, Google Plus & others
• Developing the RITE content (Relevant, Interesting, Timely, Entertaining)
• Measurement with KPI’s and measuring using Social Media tools
• Social media outsourcing and automation

This is GLOMACS interactive practical course with a strong learner-centered approach, combined with small class sizes, provides the very best learning environment.

The Social Media module introduces the key platforms for digital marketing and demonstrates:

• How to set up a social media experience for a business, department or organisation
• How to create a great presence
• Ways to build a targeted following
• Methods to engage this following
• Security and safety issues
• Training staff to use this channel

Delegates attending this GLOMACS training seminar will:

• Understand the techniques and best practices for growing and engaging an audience
• Be able to select and use the most appropriate social media channels
• Demonstrate how to create effective campaigns on key social platforms
• Understand how to build, manage, and sustain an active social media community
• Know the methods to report on data
• Know how to use automated and the platforms’ native analytics tools to derive deeper audience and campaign insights

Managers and marketing professionals who need to stay up-to-date and develop their social media knowledge and skills.

This GLOMACS training course is suitable to a wide range of professionals but will greatly benefit:

• Traditional Marketers and Marketing Executives
• Marketing Managers and Senior Management
• IT Managers
• Those responsible for developing or implementing a digital marketing strategy for their organization
• Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing

DAY 1

Identify Social Media Platforms

• An Overview of the Main Social Media Platforms
• The Differences between each Platform
• What type of audiences do they appeal to?
• Best Practices for each Platform
• Choosing the Correct Social Media Platform for Your Business
• Setting-up a Social Media Experience
• Best Social Media Account Practices
• Facebook for a Business
• Twitter for a Business
• LinkedIn for a Business
• Instagram for a Business
• YouTube for a Business

DAY 2

Developing Content and Copy

• Identify What Type of Content is Best Suited for Each Platform and Your Brand
• Creating Original Content
• How to Choose Imagery, Videos and GIFs and the Best Websites To Do This
• Edit Your Photos / Images using Free Editing Software and Ensure Correct Sizing for Each Platform
• Learn to Write Engaging Copy to Capture Your Audience’s Attention
• The Importance of Variety and Making Sure Content Doesn’t Get Stagnant
• Topics and Messaging
• Content Curation
• Using Influencers to Drive Your Reach

DAY 3

Growing and Engaging an Audience

• Creating a Consistent Tone of Voice
• Knowing Your Audience
• Ensuring Your Story is Unique
• Becoming Memorable to Your Audience
• Portraying Personality in Your Posts
• Invite Your Audience and Customers to Become Part of Your Brand
• Hashtag Best Practice

DAY 4

Structuring Social Media Marketing Campaigns

• Creating Posts with Suitable Imagery and Snappy Copy
• Discover What Can Make Your Post Successful or Unsuccessful
• Plan a Monthly Content Calendar
• Learn to Post at the Best Times for Maximum Engagement
• How to Use a Scheduling Platform
• How to Use the Stories Function on Various Platforms Successfully
• The Importance of Hashtag Research and How to Use Them Effectively
• Advertising Best Practice

DAY 5

Developing Data-Driven Audience and Campaign Insights

• Campaign Tools Analysis and Automation Tools
• Facebook Tools and Analytics
• Twitter Tools and Analytics
• LinkedIn Tools and Analytics
• Instagram Tools and Analytics
• YouTube Analytics and Campaigns
• Hands-on Project to Put These Skills into Practice

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All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

P.O. Box 74653, Dubai, United Arab Emirates
Tel : +971 - 04 - 425 0700, Fax : +971 (04) 425 0701, Email : info@glomacs.com