Social Media Summit

Introduction

Social Media Marketing is one of the fastest growing, cheapest and most effective forms of marketing to increase your brand awareness and engage with your audience – whether employees, customers or stakeholders.

This GLOMACS training course is designed for business professionals within forward-thinking organizations looking to take advance of the power of social media. It covers the essentials of building and executing an effective social media strategy.

This GLOMACS training seminar will highlight:

• Identify best social media platforms
• Create engaging content for different social media
• Learn brand storytelling and engaging with others via social media
• Structure your social media marketing campaign
• Best practice models and leading trends

Objectives

At the end of this GLOMACS training seminar, you will learn to:

• How Social Media works and the latest trends and developments
• Social Media Strategy and creating social objectives
• Developing a target audience and understanding how to target your ideal audience
• How to build a following and create a dialogue
• Building awareness and trust
• Social Media Channels, including: Twitter, Facebook, LinkedIn, Instagram & Pinterest, YouTube, Google Plus & others
• Developing the RITE content (Relevant, Interesting, Timely, Entertaining)
• Measurement with KPI’s and measuring using Social Media tools
• Social media outsourcing and automation

Training Methodology

This is GLOMACS interactive practical course with a strong learner-centered approach, combined with small class sizes, provides the very best learning environment.

Organisational Impact

The Social Media module introduces the key platforms for digital marketing and demonstrates:

• How to set up a social media experience for a business, department or organisation
• How to create a great presence
• Ways to build a targeted following
• Methods to engage this following
• Security and safety issues
• Training staff to use this channel

Personal Impact

Delegates attending this GLOMACS training seminar will:

• Understand the techniques and best practices for growing and engaging an audience
• Be able to select and use the most appropriate social media channels
• Demonstrate how to create effective campaigns on key social platforms
• Understand how to build, manage, and sustain an active social media community
• Know the methods to report on data
• Know how to use automated and the platforms’ native analytics tools to derive deeper audience and campaign insights