Strategic Event Management

An Interactive 5-Day Training Course

Strategic Event Management

Investing in The Future of Your Events

NASBA
Classroom Schedule
Date Venue Fees
15 - 19 Dec 2025 Dubai $ 5,950
10 - 14 Aug 2026 London $ 5,950
14 - 18 Dec 2026 Dubai $ 5,950
Online Schedule
01 - 05 Jun 2026 Online $ 3,950

Introduction

This GLOMACS Strategic Event Management training seminar will take your events programme to the next level building your brand and reputation in line with corporate objectives. Getting the right mix of events with the right design values and consistent messaging to the right audiences is key. But what are the ‘right’ decisions?

Being correctly positioned at key industry conferences and exhibitions is important for brand visibility and positioning. Courting the right guests at your social events builds influence plus, every event needs to be well planned and organised. Lack of attention to a critical detail could result in your event being talked about for all the wrong reasons with damage to your brand and reputation.

This GLOMACS training seminar will highlight:

  • Selecting the right events for your purpose spreading risk across many events, so that success won’t depend on one event alone
  • The cumulative building of key messages and brand values with key stakeholders
  • Master planning, hosting and following-up like a world-class professional
  • Building capability, a trusted suppliers list and infrastructure across events
  • The skills of the perfect host and media spokesperson

Objectives

At the end of this GLOMACS training seminar, delegates will be able to:

  • Plan a programme of events to support and deliver the corporate strategy
  • Select from a range of events and know how to deliver each type
  • Schedule and plan each event within budget and deadlines
  • Identify the most appropriate venues and activities for your events
  • Manage VIPs and the media with confidence
  • Troubleshoot plans to solve potential problems before they emerge

Training Methodology

This GLOMACS training will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the training progresses relevant to their own backgrounds and company requirements.

This GLOMACS training seminar will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the training days.

Organisational Impact

  • Greater value from the complete range of events
  • More focused events to build and maintain reputation
  • More memorable events aimed at the right people
  • An in-house resource capable of organising events directly or outsourcing wisely
  • Staff better informed to provide project oversight of event suppliers
  • Staff capable of ensuring tight budgetary and scheduling control over events

Personal Impact

  • Increased confidence to tackle event planning / management across a programme
  • A method to make decisions about the best type and format of event to employ
  • Greater understanding of the processes involved in event management
  • An understanding of the main elements in event organisation
  • More focused activity aided by thorough checklists and manuals
  • Better time management facilitating the opportunity for greater creativity

Who should Attend?

This GLOMACS training seminar is relevant to anyone likely to have responsibility for the delivery of events for the organisation but new to the concepts and practicalities of this facet of communications.

  • Staff tasked with event delivery
  • Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
  • Senior operational managers with responsibility for managing teams whose role includes event management
  • Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment
Course Outline
Day 1

The Role of Events in your Corporate Strategy 

  • Analysing your Corporate Strategy and Plans to develop an Event Strategy
  • Assessing your Needs
  • The Importance of Clarity of Purpose and Audience Needs Analysis
  • Choosing the Right Events to Fit the Objectives
  • Budget - Staff, Time, Materials Money
  • Creating an Event Management Plan
  • Venue Choice and Suitability Assessment
Day 2

Event Planning: The Theory and Practice   

  • The Importance of Messaging
  • Developing your Corporate Story
  • Brand and its Expression in your Event Concept
  • Consistent Messaging and Tone across Events
  • Sponsorship and Long-term Partnership / Alliances
  • Event Promotion and Marketing
Day 3

Event Management

  • Scheduling - The Long-term Plan
  • Building up your Palette of Equipment, Staging and Brand Collateral
  • Contracting and Managing a Suppliers List to Deliver your Plan
  • Flawless and Consistent Contracting that omits No detail
  • Managing Suppliers on Site
  • Entertainers, Speakers and Hosts – Selection, Briefing and Support
  • Exhibitions and Displays
Day 4

Invitations, VIPs and Hospitality

  • Developing your Social Engagement List of VIP Stakeholders
  • Briefing your Team and Senior Managers, Speakers and Honorees
  • Working with VIPs, their Diaries and Social Teams
  • Hosting, Greeting, Farewell and Follow-up
  • Creating Mementoes and Publicity Collateral
  • Planning for every Contingency
  • Staying Safe - Risk Assessment and Events
Day 5

Bringing it All Together

  • Managing the Media across your Programme - Press Releases, Packs and Gifts
  • Conducting Interviews and Briefing Interviewees to Build Messages
  • Photography and Videography as a Cumulative Record – Developing ‘B’ Roll
  • Social Media and Remote Event Additions to Enhance Coverage
  • Evaluating Each Event’s Success
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Frequently Asked Question:

GLOMACS offers both online andperson training options. You can choose from interactive virtual sessions or attend one of our globally locatedperson training courses. The flexibility ensures that learning fits your schedule and preferences.
Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.
Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions,on activities, and interactive Q&A sessions to maximize learning outcomes.
For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.
You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.
Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability,recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.
GLOMACS is a globally recognized leader in professional training and development, with a reputation for deliveringquality,driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online andperson), and accredited certifications that add real value to your career.

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

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