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Course Schedule
Classroom Sessions:
DateVenueFees
28 Jul - 01 Aug 2025 Dubai - UAE $5,950
03 - 07 Nov 2025 Dubai - UAE $5,950
27 - 31 Jul 2026 Dubai - UAE $5,950
02 - 06 Nov 2026 Dubai - UAE $5,950
Online Sessions:

03 - 07 Nov 2025 Online $3,950
02 - 06 Nov 2026 Online $3,950
Course Description

INTRODUCTION

This GLOMACS training seminar on strategic media planning looks at the process required to deliver your organisation’s messages to the right target audience in an effective manner within your budget.

Over the past two decades the emergence of digital media has entirely changed the media landscape and has blurred the distinctions between marketing and PR/communications. Paid for media in the form of advertising is no longer the automatic norm. Media planning determines the best combination of media to achieve campaign goals. This course looks closely at the nature of the mix between paid-for, earned and owned media.

Successful media planning involves setting clear objectives and strategies to accomplish your business objectives. Media planning involves; market analysis, establishment of media objectives, media strategy development and implementation, and evaluation and follow-up.  A media plan should reflect significant research that produces a detailed rationale for all media activities. Information that should be included in a media plan is the objective, strategy, rationale, execution and summary.

This GLOMACS training seminar will highlight the following key topics:

  • Audience planning, targeting and segmentation
  • Research techniques for customer insight.
  • Audience measurement and media metrics
  • How to allocate a media budget across channels.
  • Analyse strengths of a range of media
  • Media strategy and strategic thinking.

Objectives

By the end of this GLOMACS training seminar, you will have learned how to:

  • Understand metrics of audience measurement and media accounting;
  • Allocate a media budget across digital and traditional media
  • Access and use media data to develop strategic media objectives
  • Apply research techniques to the understanding of audience segmentation, targeting and positioning
  • Understand stakeholders’ habits and attitudes towards media
  • Place stories that earn free editorial space

Training Methodology

This GLOMACS training course encourages delegate participation through a combination of lectures, peer-to-peer activities, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.

 

Organisational Impact

Major benefits to the organisation include:

  • More consistent media policy and placement
  • Reduced media spend
  • More accurate and targeted placement
  • Greater alignment between advertising, editorial and social media messaging
  • A more strategic approach to your media mix
  • A suite of research and measurement tools to give greater control

Personal Impact

Participants will gain the following benefits:

  • Improved media planning ability
  • Enhanced media communication abilities
  • Greater self-confidence
  • Increased effectiveness in media planning and placement
  • Enhanced strategic goal setting ability
  • Increased ability to use social media effectively and plan campaigns that work

WHO SHOULD ATTEND?

This GLOMACS training course is for anyone who desires to expand their expertise in government communications best practices, policies and procedures. Delegates do not require any previous political experience to benefit from this training seminar.

This training course is suitable to a wide range of professionals, but will greatly benefit:

  • Marketing Professionals
  • Public Relations Practitioners
  • Marketing Managers
  • Media Buyers
  • Brand and product Managers
Course Outline

DAY 1

Media Trends Analysis

  • The impact of digital media
  • Changing consumer habits and attitudes
  • Using secondary sources of media data.
  • The rise of Direct To Consumer post Covid 19 - Search Engine and Email marketing
  • Content Marketing and Relationship Marketing
  • POEM – Paid, Owned and Earned Media

DAY 2

Auditing your communications

  • Reviewing your channel output
  • Assessing the effectiveness of your channel mix
  • Stakeholder analysis
  • Competitor communications analysis
  • Analysing messaging across the organisation

DAY 3

Developing a Media Strategy

  • Audience mapping
  • SWOT and PESTLE analysis
  • Setting SMART objectives and KPIs
  • Brand positioning, tone and promise
  • Build successful campaigns
  • Message and content development

DAY 4

Planning Your Media Mix

  • Marketing Communication
  • Multi-channel strategy development
  • Bringing your call centre/service hub into alignment
  • Creating an editorial calendar
  • Media buying
  • Selecting and using agencies

DAY 5

Media Measurement and Action Planning 

  • Executing on your media plan.
  • Evaluating the results
  • Developing a suite of metrics including free tools
  • Action Planning
  • Planning models
  • Final assignment
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations

Endorsed Education Provider

  • Quality Logo
  • Quality Logo

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org

In Association With

Oxford Management Centre

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

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Frequently Asked Question:

How can I find out more information about a specific course?

For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.

Can I get a discount for group bookings?

Yes, GLOMACS offers special discounts for group bookings. If you’re planning to enroll multiple participants from your organization, please reach out to our team to discuss the available discount packages.

How are GLOMACS courses structured?

Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions, hands-on activities, and interactive Q&A sessions to maximize learning outcomes.

Will I receive a certificate upon completing a GLOMACS course?

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

Does GLOMACS offer customized training for organizations?

Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.

How can I register for a GLOMACS course?

You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.

Who are the trainers at GLOMACS?

Our trainers are industry experts with years of practical experience in their respective fields. They bring real-world knowledge and insights into the classroom, ensuring that our participants receive top-tier, applicable skills and expertise.

Are GLOMACS training courses available online or in person?

GLOMACS offers both online and in-person training options. You can choose from interactive virtual sessions or attend one of our globally located in-person training courses. The flexibility ensures that learning fits your schedule and preferences.

What types of training courses does GLOMACS offer?

GLOMACS offers a wide range of professional development training courses across various industries, including Leadership & Management, Finance & Accounting, Human Resources, Engineering, Oil & Gas, Operations and Logistics, Engineering and Technical and more. Our training courses are designed to enhance career growth and organizational effectiveness.

What are the key benefits of attending a GLOMACS course?

Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability, industry-recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.

Why should I choose GLOMACS?

GLOMACS is a globally recognized leader in professional training and development, with a reputation for delivering high-quality, results-driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online and in-person), and accredited certifications that add real value to your career.

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